About G Adventures
G Adventures is a Canadian-based small-group adventure travel operator founded in 1990. They specialize in authentic, sustainable, and community-focused travel experiences across all seven continents.
Key aspects of the brand include:
- Small Groups: Their tours typically have small group sizes (averaging 10 travelers) to allow for more immersive and less disruptive experiences.
- Responsible Travel: They are deeply committed to sustainable tourism and positive impact, often partnering with local businesses and communities through their non-profit, Planeterra.
- Diverse Tours: They offer a wide range of travel styles, from budget-friendly “Basic” trips to more comfortable “Upgraded” experiences, including tours with the National Geographic Society (National Geographic Journeys).
- Chief Experience Officers (CEOs): Tours are led by local guides, referred to as CEOs, who provide insider knowledge and ensure a smooth experience.
G Adventures Affiliate Program Overview
The G Adventures Affiliate Program allows content creators, travel bloggers, and influencers to earn a commission by promoting their vast catalog of small-group tours. It is a straightforward program ideal for those whose audience seeks unique, authentic, and responsible adventure travel.
| Factor | Detail |
| Industry | Travel, Tourism, Adventure Travel, Sustainable Tourism |
| Product Type | Small-Group Tours, Escorted Tours, Expedition-Based Adventures, Travel Services |
| Affiliate Program Type | Cost Per Sale (CPS) / Commission Per Sale (CPS) |
G Adventures Affiliate Program Offers
The program provides affiliates with competitive resources and a good cookie duration, reflecting the longer consideration phase typically involved in booking a multi-day tour.
| Factor | Detail |
| Promotional Materials | Banners, text links, widgets, XML feeds, and frequent promotional offers. |
| Affiliate Cookie Duration | 90 Days (A long duration, which is highly beneficial for high-value travel bookings). |
| Accepted Traffic Source | Blogs, travel websites, social media, email marketing, and potentially PPC (must adhere to specific program rules). |
| Accepted Countries | Global availability (Affiliates from accepted countries worldwide are generally allowed). |
| Explicit Content | Not allowed. |
| Religious or Political Content | Not allowed. |
G Adventures Affiliate Commissions & Payments
The program offers a competitive commission rate, especially when considering the high average order value of adventure tours.
| Factor | Detail |
| MLM | No (It is a standard affiliate program). |
| Commission Rate | 6% per confirmed online booking/sale (Some sources cite 5%). |
| Commission Structure | Single-tier (you earn commission only on sales you directly refer). |
| Payout Frequency | Monthly. |
| Payout Methods | Bank Wire Transfer, PayPal (methods can vary by network and location). |
| Minimum Payout | Typically $50 USD (Can vary based on the affiliate network used). |
| Average Order Value (AOV) | Approximately $2,600 USD, making the average commission around $156 per booking. |
Suitable Affiliates for G Adventures Affiliate
This program is highly suitable for affiliates who can attract an audience interested in meaningful, small-group, and active travel experiences.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Especially travel, niche adventure, sustainable tourism, and gap year blogs. In-depth reviews and itineraries convert well. |
| TikTokers | Medium to High | Excellent for visual storytelling and showcasing the “adventure” and “community” aspects of the tours to a younger, adventurous audience. |
| KOC/KOL/Influencers | High | Travel influencers and Key Opinion Leaders (KOL) with audiences focused on responsible, bucket-list, or solo travel are an excellent fit. |
| YouTubers | High | Video content is perfect for showcasing the authenticity and experiences of the tours, driving high-value traffic. |
| Video Editors | Low | Not a direct promotional role, but they could be hired by suitable affiliates (YouTubers/Influencers) to create engaging content. |
| Livestreamers | Medium | Could be effective for Q&A sessions or “live trip planning” streams to promote high-value bookings. |
G Adventures Affiliate Software
G Adventures primarily uses established third-party affiliate management software (Affiliate Networks) to host and manage its program.
- The program is commonly found on major networks such as Commission Junction (CJ Affiliates), Impact, and Rakuten Affiliate Network (which network is active can vary by region).
- They do not use in-house affiliate management software exclusively, opting for the established tracking and payment solutions of external networks.
3 Alternatives for G Adventures Affiliate Program
Here are three notable alternatives in the travel tour space. Note: Affiliate program details (like average bill, conversion) are estimates based on industry data and may vary by affiliate/network.
| Factor | G Adventures | Intrepid Travel | Contiki | Viator (Tours & Activities) |
| Focus | Small-Group, Sustainable Adventure | Small-Group, Responsible, Local Experience | Group Travel (18-35 age bracket) | Day Tours, Activities, Excursions |
| Average Bill (Estimate) | $2,600 USD | $2,000 – $4,000 USD | $1,500 – $3,500 USD | $100 – $300 USD |
| Entry Fees | None (Free to join the network) | None (Free to join the network) | None (Free to join the network) | None (Free to join the network) |
| Withdrawal Threshold | ~$50 USD (Varies by network) | ~$50 – $100 USD (Varies by network) | ~$50 – $100 USD (Varies by network) | $50 USD (For bank transfers) |
| Payment Frequency | Monthly | Monthly | Monthly | Weekly (PayPal) or Monthly (Bank Transfer) |
| Commission | 6% per sale | 4% – 7% per sale | 4% – 5% per sale | 8% per booking |
| Cookie Duration | 90 Days | 30 Days | 30 Days | 30 Days |
| Marketing Materials | Banners, text links, XML feed | Banners, text links, dedicated manager | Banners, text links, promotions | Banners, text links, widgets, API access |
