About GameFly
GameFly is an American online video game and movie rental subscription service, often described as the “Netflix for video games.” Launched in 2002, the company allows subscribers to rent physical video games for various consoles (including PlayStation, Xbox, and Nintendo Switch) and movies (4K UHD, Blu-ray, and DVD).
Subscribers select titles they want to play and add them to a “Q” (Queue). The discs are shipped directly to their doorstep via mail with free shipping both ways, and there are no late fees. A key feature is the “Keep” option, which allows members to purchase a rented game or movie at a discounted, used price.
GameFly also sells new consoles, controllers, accessories, collectibles, and used games. The core value proposition is providing a cost-effective and convenient way for gamers to play a wide variety of titles without the high upfront cost of purchasing every game.
GameFly Affiliate Program Overview
The GameFly affiliate program provides an opportunity for content creators and marketers to earn commissions by promoting the brand’s subscription service and product sales. The program primarily rewards affiliates for driving new customer sign-ups for the free trial or paid subscriptions, which operate on a cost-per-action (CPA) model.
| Factor | Detail |
| Industry | Gaming, Entertainment, E-commerce |
| Product Type | Video Game & Movie Rental Subscriptions, New & Used Game Sales, Accessories, Collectibles |
| Affiliate Program Type | Cost Per Action (CPA) for Signups and Cost Per Sale (CPS) for Product Purchases |
GameFly Affiliate Program Offers
The program provides the necessary tools and favorable terms for conversion within the gaming niche. The 30-day cookie window is standard and adequate for a high-consideration subscription service.
| Factor | Detail |
| Promotional Materials | Banners, Text Links, and other marketing materials are available through the affiliate network. |
| Affiliate Cookie Duration | 30 Days |
| Accepted Traffic Source | Content sites, loyalty sites, comparison sites, email, social media, bloggers, and influencers (gaming blogs, YouTube channels, etc.). |
| Accepted Countries | Primarily United States (as the physical disc rental service is US-based), though the affiliate network may accept global publishers. |
| Explicit Content | Not explicitly detailed, but generally, affiliate programs hosted on major networks like CJ Affiliate prohibit the promotion of illegal, explicit, or sexually suggestive content. |
| Religious or Political Content | Not explicitly detailed, but usually excluded/prohibited under general affiliate network terms to maintain brand neutrality. |
GameFly Affiliate Commissions & Payments
The commission structure offers a lucrative fixed rate for free trial sign-ups, making it an excellent program for lead generation. There is no recurring commission for subscription renewals.
| Factor | Detail |
| MLM (Multi-Level Marketing) | No. This is a standard single-tier affiliate marketing program. |
| Commission Rate | $5 – $20 per new customer signup (free trial or pre-paid subscription). 10% on the sale of used games, movies, accessories, and collectibles. 5% on the sale of new console games. |
| Commission Structure | CPA (Cost Per Action) for signups and CPS (Cost Per Sale) for product purchases. The rate per signup increases for high-volume affiliates (up to $20 for 500+ signups/month). |
| Payout Frequency | Monthly |
| Payout Methods | Check, ACH (Direct Deposit), or Payoneer (via the affiliate network). |
| Minimum Payout | $50 (Minimum payout is set by the affiliate network, typically CJ Affiliate). |
Suitable Affiliates for GameFly Affiliate
The GameFly affiliate program is best suited for content creators with an audience interested in video games, console gaming, entertainment, or budget-friendly ways to game.
| Affiliate Type | Suitability | Why? |
| Bloggers | High | Gaming review sites, ‘try before you buy’ blogs, or budget gaming guides. |
| TikTokers | Moderate | Short-form video content showcasing new or retro games available for rent. |
| KOC (Key Opinion Consumers) | Moderate | Authentically reviewing the GameFly subscription experience and game selection. |
| KOL (Key Opinion Leaders)/Influencers | High | Trusted voices in the gaming community who can recommend the service as a cost-saving solution. |
| YouTubers | High | Long-form content like game reviews, unboxings, or “Is GameFly Worth It?” videos. |
| Video editors | Low | Typically not a direct promotional channel, but they could create content for other affiliates. |
| Livestreamers | High | Streaming new releases (if rules permit) and promoting the rental service to their audience as a way to access those games. |
GameFly Affiliate Software
GameFly utilizes a major third-party affiliate network for management, tracking, and payouts.
- Software Used: CJ Affiliate (Commission Junction)
3 Alternatives for GameFly Affiliate Program
Here are three popular alternatives in the gaming niche that offer different product types and commission models, along with a comparative table.
1. Zygor Guides Affiliate Program
Zygor Guides specializes in subscription-based, in-game leveling and achievement guides for games like World of Warcraft. It’s a high-commission, recurring-revenue model perfect for niche content creators.
2. SteelSeries Affiliate Program
SteelSeries is a premium brand for gaming peripherals (headsets, keyboards, mice). This program is suited for hardware reviewers and tech-focused affiliates, offering a percentage commission on high-value products.
3. Green Man Gaming (GMG) Affiliate Program
GMG is a digital game retailer selling PC game keys. It is ideal for affiliates focusing on deals, news, and budget gaming, offering commissions on a massive catalog of digital goods.
| Comparison Factor | GameFly (Rental/Subscription) | Zygor Guides (Digital Guide Sub.) | SteelSeries (Physical Peripherals) | Green Man Gaming (Digital Keys) |
| Average Bill | $17.95/month for 2-game plan (Low/Medium) | $7.99 to $9.99/month (Low) | High (Premium peripherals) | Low to Medium (Key cost) |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | $50 (via CJ Affiliate) | $50 (via ShareASale) | $50 (varies by network) | TBD (varies by network) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | $5-$20 CPA (Signups) + 5-10% CPS (Sales) | 50% CPS (often recurring on subscription) | Up to 8-10% CPS | Up to 5% CPS (Standard) |
| Conversion | Free trial sign-up has high conversion potential. | High for dedicated WoW niche audience. | Moderate (premium price point). | High (deals and competitive pricing). |
| Marketing Materials | Banners, Text Links (via CJ Affiliate) | Wide selection of banners, text links. | Product images, data feeds. | Banners, text links, deal previews. |
