About GHL

GoHighLevel (commonly referred to as GHL) is an all-in-one sales and marketing platform designed specifically for agencies and small businesses. It consolidates various tools—such as CRM, funnel builders, email marketing automation, SMS marketing, and reputation management—into a single dashboard. Its standout feature is its “White Label” capability, allowing agencies to rebrand the software as their own and resell it to their clients.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

GHL Affiliate Program Overview

The GHL affiliate program is designed to reward users and marketers who refer new agencies to the platform. It is highly regarded for its “sticky” nature, as businesses that set up their entire operations on GHL rarely switch platforms.

Factor Description
Industry SaaS / MarTech (Marketing Technology)
Product Type All-in-one Marketing & CRM Software
Affiliate Program Type Recurring / 2-Tier Program

GHL Affiliate Program Offers

GHL provides its affiliates with a robust ecosystem to help them convert leads. They focus on professional, business-to-business (B2B) traffic.

Factor Description
Promotional Materials Banners, email swipes, pre-made funnels, and brand assets.
Affiliate Cookie Duration 90 Days
Accepted Traffic Source SEO, Social Media, Paid Ads (no brand bidding), Email, Webinars.
Accepted Countries Worldwide (Global)
Explicit Content Strictly Prohibited
Religious or Political Content Generally discouraged; must remain professional and brand-safe.

GHL Affiliate Commissions & Payments

The program is famous for its 40% recurring commission, meaning you get paid every month as long as the person you referred stays a customer.

Factor Description
MLM No (It is a 2-Tier Affiliate Program, not an MLM).
Commission Rate 40% (Tier 1) and 5% (Tier 2).
Commission Structure Monthly Recurring Revenue (MRR).
Payout Frequency Monthly (Net-30 basis).
Payout Methods PayPal, Stripe, or Tipalti (Direct Deposit).
Minimum Payout $50

Suitable Affiliates for GHL

The GHL program is best suited for those who talk to business owners and entrepreneurs.

  • Bloggers: Excellent for those writing about “Best CRM” or “How to start a marketing agency.”
  • TikTokers: High potential for “Day in the life of an agency owner” content.
  • KOL/Influencers: Business influencers who teach people how to make money or scale businesses.
  • YouTubers: One of the best platforms for GHL; long-form tutorials and “How-to” guides perform exceptionally well.
  • Video Editors: Suitable if they work with marketing agencies and can refer their clients to GHL for workflow management.
  • Livestreamers: Good for Q&A sessions regarding business automation and tech stacks.
  • KOC (Key Opinion Consumers): Actual users of GHL who share their genuine success stories.

GHL Affiliate Software

GoHighLevel does not use a basic in-house script; they utilize FirstPromoter, a leading affiliate management software specifically designed for SaaS companies. This provides affiliates with a clean dashboard to track clicks, sign-ups, and monthly recurring commissions.

3 Alternatives for GHL Affiliate Program

If you are considering GHL, you might also look at its primary competitors in the marketing automation and funnel space.

Comparison Factor GoHighLevel ClickFunnels (2.0) HubSpot Kartra
Average Bill $297 – $497/mo $197 – $297/mo $800+ /mo (Pro) $99 – $499/mo
Entry Fees Free to join Free to join Free to join Free to join
Withdrawal Threshold $50 $100 $10 $100
Payment Frequency Monthly Monthly (45-day delay) Monthly Monthly (30-day delay)
Commission 40% Recurring 30% – 40% Recurring 30% Recurring (up to 1yr) 40% Recurring
Conversion Very High (Sticky) High (Brand awareness) Moderate (High price) Moderate
Marketing Materials Excellent (Funnels/Ads) Excellent (Assets/Books) Professional (B2B) Good (Banners/Copy)