About Glossier

Glossier is a pioneer of the “direct-to-consumer” (DTC) beauty movement. Founded in 2014 by Emily Weiss, the brand evolved from the popular beauty blog Into The Gloss. Glossier’s philosophy is “Skin First, Makeup Second,” focusing on minimalist, effortless beauty that enhances rather than hides.

Known for its iconic “Millennial Pink” packaging and cult-favorite products like Boy Brow and Cloud Paint, the brand has built a massive community-led ecosystem where customer feedback directly influences product development.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Glossier Affiliate Program Overview

The Glossier Affiliate Program is designed for content creators who resonate with the brand’s aesthetic. It allows partners to earn commissions by promoting Glossier’s skincare, makeup, body care, and fragrance lines.

Feature Information
Industry Beauty & Personal Care
Product Type Skincare, Makeup, Fragrance, Body Care
Affiliate Program Type CPS (Cost Per Sale)

Glossier Affiliate Program Offers

Glossier provides its affiliates with the necessary tools to maintain the brand’s high visual standards while tracking conversions effectively.

Feature Information
Promotional Materials Banners, text links, high-res product images, and occasionally early access to new launches.
Affiliate Cookie Duration 30 Days
Accepted Traffic Source Social Media (Instagram, TikTok), Blogs, YouTube, Lifestyle Websites.
Accepted Countries Primarily USA, Canada, UK, Ireland, France, Denmark, and Sweden.
Explicit Content Strictly Prohibited.
Religious or Political Content Generally discouraged; the brand prefers a lifestyle and beauty focus.

Glossier Affiliate Commissions & Payments

Glossier offers a competitive commission structure compared to other big-box beauty retailers, rewarding creators for driving direct sales.

Feature Information
MLM (Multi-Level Marketing) No (This is a traditional affiliate program).
Commission Rate Typically 10% per sale (can vary based on performance).
Commission Structure Single-tier (Earn only on direct sales you refer).
Payout Frequency Monthly (Net-30 or Net-60 basis).
Payout Methods PayPal, Direct Deposit (Wire/ACH).
Minimum Payout Typically $50 (depends on the affiliate network used).

Suitable Affiliates for Glossier

Glossier looks for “aesthetic” creators who align with their clean-girl, minimalist branding.

  • Bloggers: Ideal for long-form skincare routines and “Top 10” beauty lists.
  • TikTokers: Perfect for “Get Ready With Me” (GRWM) videos and 60-second reviews.
  • KOC (Key Opinion Consumers): Everyday users who provide authentic, relatable reviews.
  • KOL (Key Opinion Leaders): Industry experts or dermatologists who can vouch for skincare efficacy.
  • Influencers: Beauty and lifestyle creators with a dedicated following.
  • YouTubers: Suited for deep-dive tutorials, hauls, and “Full Face of Glossier” videos.
  • Video Editors: Creators who make high-quality, “aesthetic” montages of beauty products.
  • Livestreamers: Creators who can demonstrate product application in real-time.

Glossier Affiliate Software

Glossier primarily uses Impact (Impact Radius) to manage its affiliate program. In the past, they also utilized a specialized in-house ambassador program known as the “Glossier Collective,” which was more focused on community advocates. For most professional affiliates today, management is handled through the Impact platform, providing robust tracking and reporting.

3 Alternatives for Glossier Affiliate Program

If you are looking for similar beauty programs, Sephora, Ulta, and Merit Beauty are the strongest competitors.

Comparison Factor Glossier Sephora Ulta Beauty Merit Beauty
Average Bill $50 – $80 $60 – $100 $50 – $90 $70 – $120
Entry Fees Free Free Free Free
Withdrawal Threshold $50 $50 $50 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission ~10% 5% – 8% 1% – 5% 10% – 15%
Conversion High (Cult following) Very High (Brand variety) High (Rewards program) High (Niche/Luxury)
Marketing Materials High-quality visuals Extensive banners/API Weekly circulars/Links Minimalist/Luxury ads