About Gymshark
Gymshark Ltd. is a British multinational athletic apparel retailer headquartered in Solihull, England. Founded in 2012 by Ben Francis and Lewis Morgan in a garage, it rapidly grew into a global powerhouse in the fitness industry.
Gymshark focuses on designing and manufacturing high-performance, stylish fitness apparel and accessories for both men and women, including popular items like leggings, sports bras, hoodies, and joggers. The brand’s remarkable success is largely attributed to its innovative digital-first marketing strategy and its pioneering use of social media influencer marketing, creating a strong sense of community and brand loyalty among young, fitness-focused consumers. In 2020, Gymshark reached a valuation of over £1 billion, solidifying its position as a “unicorn” brand.
Gymshark Affiliate Program Overview
The Gymshark Affiliate Program, often working alongside its highly visible “Athlete” or “Influencer” programs, allows publishers and content creators to earn commissions by driving sales to the Gymshark online store. It operates on a Cost-Per-Sale (CPS) model.
| Factor | Description |
| Industry | Athletic Apparel, Fashion, Health & Fitness |
| Product Type | Physical Goods (Sportswear, Activewear, Accessories) |
| Affiliate Program Type | Cost-Per-Sale (CPS) |
Gymshark Affiliate Program Offers
This section details the operational aspects of the affiliate program, including the tools provided and the rules regarding promotion.
| Factor | Details |
| Promotional Materials | Banners, Text Links, Product Feeds, and specific links for different campaigns and product drops. |
| Affiliate Cookie Duration | Typically 7 to 10 days (Can vary by region; often 10 days for the US market and 7 days for the UK/Europe). |
| Accepted Traffic Source | Blogs/Websites, Social Media (Instagram, TikTok, YouTube, etc.), Newsletters, Email Marketing (must be compliant). |
| Accepted Countries | Global, though specific terms (like cookie duration) can be regional. Gymshark operates multiple international online stores. |
| Explicit Content | Not accepted/Strictly disallowed. Affiliates must maintain a professional, brand-safe image aligned with fitness, health, and wellness. |
| Religious or Political Content | Not accepted/Strictly disallowed, to maintain brand neutrality and focus on fitness. |
Gymshark Affiliate Commissions & Payments
The financial structure is based on a commission percentage of the sale price. It’s important to note that the Gymshark Athlete/Sponsorship model (for top-tier influencers) is separate from the standard affiliate program and often involves higher compensation and product gifting.
| Factor | Details |
| MLM (Multi-Level Marketing) | No (It is a traditional affiliate/partner marketing program, not an MLM scheme.) |
| Commission Rate | Generally around 4% for new customers. It may be lower (e.g., 2%-3%) for returning customers or during specific sale periods. |
| Commission Structure | Percentage of the total sale value (CPS model). |
| Payout Frequency | Monthly (typically after a verification/holding period, e.g., 30 days after the end of the month). |
| Payout Methods | Common methods include ACH (Direct Deposit), PayPal, or Check (The specific options depend on the affiliate network used). |
| Minimum Payout | Typically $50. |
Suitable Affiliates for Gymshark Affiliate
The Gymshark affiliate program is primarily suited for content creators who are deeply engaged with the fitness, health, and athletic community.
- Bloggers: Highly suitable, especially those running fitness, workout, nutrition, or activewear review blogs.
- TikTokers, YouTubers, Livestreamers: Extremely suitable, as video content is the primary driver for showcasing fit, movement, and style of athletic wear. Fitness tutorials, “haul” videos, and reviews are perfect.
- Influencers (KOL/KOC): Most suitable. Gymshark pioneered the use of influencers. They look for individuals (micro, mid-tier, and macro) who genuinely embody fitness values and have an authentic, engaged audience.
- Video Editors: Suitable as a support role for other affiliates, but not directly as a primary affiliate type, as they do not own the content platform.
In summary: The program is best for anyone who creates regular, authentic content related to fitness, lifestyle, or fashion and has an engaged audience interested in performance and style-focused athletic apparel.
Gymshark Affiliate Software
Gymshark uses a professional third-party affiliate management network rather than relying solely on in-house software for its main affiliate program.
- The Gymshark affiliate program is primarily managed through platforms like Rakuten Advertising or Awin.
- Using an established network provides affiliates with reliable tracking, reporting, and payment services.
3 Alternatives for Gymshark Affiliate Program
Here are three alternatives in the athletic wear or health/fitness space that offer affiliate programs.
| Brand | Description |
| Lululemon | A premium athletic apparel retailer known for high-quality yoga/running wear and athleisure, often targeting a higher price point than Gymshark. |
| Fabletics | An activewear brand co-founded by Kate Hudson, operating on a subscription/membership model, which can lead to recurring commissions. |
| Reebok | A long-standing, globally recognized athletic brand offering a wider range of products (apparel, footwear, equipment). |
Comparison Table
Please note that exact, current commission rates, conversion rates, and payment terms can fluctuate and are often detailed after an affiliate is accepted into the program. The table below provides estimated industry-standard comparisons.
| Comparison Factor | Gymshark | Lululemon | Fabletics | Reebok |
| Average Bill (AOV) | Mid-to-High (e.g., $100-$150) | High (e.g., $150-$250) | Mid (e.g., $50-$100, due to subscription) | Mid (e.g., $75-$120) |
| Entry Fees | $0 (Standard application) | $0 (Standard application) | $0 (Standard application) | $0 (Standard application) |
| Withdrawal Threshold | Typically $50 | Varies by network (e.g., $50 or $100) | Varies by network (e.g., $50) | Varies by network (e.g., $50) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission (Est.) | ~4% (Standard) | ~7%-12% (Higher rate on a higher price point) | ~5%-8% + potential for membership commission | ~7%-10% |
| Conversion (Est.) | High (Strong brand loyalty, constant new drops) | High (Premium perceived quality) | High (Membership sign-up incentive) | Moderate (Competing with many brands) |
| Marketing Materials | Links, Banners, Product Feed | Links, Banners, Seasonal Ads | Links, Banners, Promotional Membership Offers | Links, Banners, Deep Product Catalog |
