About Harrods

Harrods is a world-famous luxury department store located in Knightsbridge, London, England. It was founded in 1849 and has grown to become the largest department store in Europe, spanning over one million square feet of selling space. Harrods is renowned globally for its vast and exclusive range of high-end products across more than 330 departments, including designer fashion, luxury beauty, fine jewelry and watches, exquisite food halls, furniture, and more. Its motto is Omnia Omnibus Ubique—Latin for “All things for all people, everywhere.” The brand is synonymous with excellence, opulence, and a unique, luxurious shopping experience.

Harrods Affiliate Program Overview

The Harrods Affiliate Program allows approved publishers, bloggers, and content creators to earn commissions by promoting Harrods’ vast catalogue of luxury products on their platforms. By linking to Harrods’ website, affiliates can capitalize on the brand’s global recognition and high average order value.

Factor Description
Industry Luxury Retail, High-End E-commerce, Department Store
Product Type Physical Products (Fashion, Beauty, Jewelry, Home, Food, Accessories)
Affiliate Program Type Cost Per Sale (CPS)

Harrods Affiliate Program Offers

The program provides affiliates with the necessary tools to drive traffic and sales, focusing on high-quality content that aligns with the Harrods luxury image.

Offer Detail Description
Promotional Materials Access to affiliate links, display banners, product feeds, exclusive products, and promotional updates.
Affiliate Cookie Duration 30 days
Accepted Traffic Source Websites, blogs, social channels (must align with luxury/high-end content).
Accepted Countries Worldwide, as Harrods ships to over 170 countries. (The program is available via different networks for specific regions, e.g., US/UK).
Explicit Content Generally not accepted. The brand maintains a high-end, family-friendly luxury image.
Religious or Political Content Generally not accepted for association. Affiliates must maintain content that is professional and brand-safe, aligning with a luxury lifestyle.

Harrods Affiliate Commissions & Payments

The commission structure is based on product category, reflecting the difference in margin across various luxury goods.

Commission & Payment Detail Description
MLM Not an MLM (Multi-Level Marketing) program; it is a standard affiliate marketing program.
Commission Rate Varies by category, typically 1% to 5%
Commission Structure Tiered/Category-based CPS (e.g., 5% base commission, 3% for beauty, 1% for jewelry/watches, 0% for furniture/gift cards).
Payout Frequency Monthly (standard for most major networks).
Payout Methods Direct Deposit, PayPal, or Check (methods depend on the specific affiliate network and region).
Minimum Payout Typically $50 (varies slightly based on the affiliate network used).
Software/Network Rakuten Advertising (a major global affiliate network) is often the platform used.

Suitable Affiliates for Harrods Affiliate

The Harrods Affiliate Program is best suited for creators whose audience has high disposable income and an active interest in luxury goods and lifestyle. The key is high Average Order Value (AOV) to make up for the modest commission percentage.

  • Bloggers: Highly Suitable. Especially those focusing on luxury fashion, high-end beauty, fine jewelry reviews, and curated luxury gift guides.
  • TikTokers/YouTubers/Livestreamers (Influencers): Highly Suitable, provided their content maintains a premium, high-quality aesthetic and targets an affluent audience interested in “What’s in my luxury haul,” unboxings, or high-end styling.
  • KOL/Influencers: Highly Suitable. Key Opinion Leaders and Influencers in the luxury, fashion, and lifestyle niches are ideal partners.
  • KOC (Key Opinion Consumers): Suitable if they are active in the luxury niche and have a high-spending, engaged audience.
  • Video editors: Not directly suitable as an affiliate, but they are crucial for producing the high-quality visual content needed by suitable influencer affiliates.

Harrods Affiliate Software

Harrods utilizes an established, third-party global affiliate network rather than developing its own in-house software.

  • Software/Network Used: Harrods runs its affiliate program primarily through Rakuten Advertising (formerly Rakuten LinkShare). Some publishers may also access Harrods links via content monetization platforms like Skimlinks (now a part of Sovrn Commerce).

3 Alternatives for Harrods Affiliate Program

Here is a comparison of the Harrods program with three other leading luxury fashion/department store affiliate alternatives: NET-A-PORTER, SSENSE, and Saks Fifth Avenue.

Comparison Factor Harrods NET-A-PORTER SSENSE Saks Fifth Avenue
Industry Focus Luxury Department Store (Fashion, Home, Beauty, Food) Premier Luxury Fashion E-tailer Luxury & Avant-Garde Fashion Luxury Department Store (US Focus)
Average Bill High (One of the highest in retail) High High High
Commission Rate 1% to 5% (Varies by category) Varies (Typically 3% to 6%) Varies (Typically ~5%) Varies (Typically 3% to 6%)
Affiliate Cookie Duration 30 Days Varies (Often 14–30 Days) 30 Days Varies (Often 7–14 Days)
Payment Frequency Monthly (via Network) Monthly (via Network) Monthly (via Network) Monthly (via Network)
Withdrawal Threshold Typically $50 (via Rakuten) Varies (via Network, often $25-$100) Varies (via Network, often $25-$50) Varies (via Network, often $50)
Entry Fees None (Free to join the network) None None None
Marketing Materials Banners, Text Links, Product Feeds Banners, Text Links, Product Feeds, Editorial Content Banners, Text Links, Product Feeds Banners, Text Links, Product Feeds