About HelloFresh

HelloFresh is a leading global meal-kit provider founded in 2011 in Berlin, Germany. The company’s mission is to provide every household with wholesome, homemade meals with no planning, no shopping, and no hassle.

They deliver pre-portioned, step-by-step recipes and fresh ingredients directly to customers’ doors. HelloFresh has grown into a household name, operating in the US, UK, Canada, Australia, and several European countries, making it a highly credible brand for affiliates to promote.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

HelloFresh Affiliate Program Overview

The HelloFresh affiliate program is designed for content creators and marketers who focus on lifestyle, health, cooking, and family niches. It operates primarily on a CPA (Cost Per Acquisition) model, rewarding affiliates for bringing in new subscribers.

Feature Details
Industry Food & Beverage / E-commerce / Meal Kits
Product Type Subscription-based physical goods
Affiliate Program Type CPA (Cost Per Acquisition)

HelloFresh Affiliate Program Offers

HelloFresh provides a robust set of tools for affiliates, though they maintain strict brand safety guidelines regarding the type of content their ads appear next to.

Feature Details
Promotional Materials Banners, text links, unique promo codes, and seasonal creative assets
Affiliate Cookie Duration 14 to 30 days (varies by network/region)
Accepted Traffic Source SEO, Social Media, Email Marketing (with approval), Content Sites
Accepted Countries USA, UK, Canada, Australia, Germany, and others (Region-specific programs)
Explicit Content Strictly Prohibited
Religious or Political Content Strictly Prohibited (Brand safety policy)

HelloFresh Affiliate Commissions & Payments

The program is straightforward, focusing on new customer conversions. Note that commissions are usually paid only for the first box purchased by a new customer.

Feature Details
MLM (Multi-Level Marketing) No
Commission Rate $10 – $25 per new sale (varies by region/platform)
Commission Structure Flat fee per new subscription (CPA)
Payout Frequency Monthly (Net 15 or Net 30)
Payout Methods PayPal, Direct Deposit, Wire Transfer (via affiliate network)
Minimum Payout Typically $50 (depends on the affiliate network used)

Suitable Affiliates for HelloFresh Affiliate

HelloFresh is a highly visual and lifestyle-oriented product, making it suitable for a wide range of creators:

  • Bloggers: Specifically those in the food, parenting, and “saving time” niches. Long-form reviews and “unboxing” articles perform well.
  • TikTokers: Ideal for “Quick Recipe” videos and showing the convenience of the pre-portioned ingredients.
  • KOC (Key Opinion Consumers): Real customers who share their honest daily cooking experiences with a small, loyal circle.
  • KOL (Key Opinion Leaders): Nutritionists or professional chefs who can vouch for the quality and balance of the ingredients.
  • Influencers: Lifestyle influencers who show how HelloFresh fits into a busy, modern schedule.
  • YouTubers: Great for “Full Week of HelloFresh” vlogs or “Cook with Me” style videos.
  • Video Editors: Can partner with creators to produce high-quality, high-retention ads or social clips for affiliate traffic.
  • Livestreamers: Can cook the meals live on platforms like Twitch or YouTube, interacting with the audience while demonstrating the ease of the product.

HelloFresh Affiliate Software

HelloFresh does not use a proprietary in-house system for its public affiliate program. Instead, they utilize Impact (Impact Radius) as their primary affiliate management software globally. In certain European regions, they may also be found on Awin or CJ Affiliate. Using these platforms allows affiliates to track clicks, conversions, and payments with high transparency.

3 Alternatives for HelloFresh Affiliate Program

Comparison Factor HelloFresh Blue Apron Home Chef EveryPlate
Average Bill ~$70 – $100 ~$70 – $110 ~$65 – $95 ~$40 – $60
Entry Fees None None None None
Withdrawal Threshold $50 $50 $50 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission $10 – $25 (CPA) $15 – $20 (CPA) $10 – $20 (CPA) $5 – $15 (CPA)
Conversion High (High brand awareness) Moderate Moderate/High High (Price appeal)
Marketing Materials Excellent (Diverse) Good Moderate Basic