About HelloFresh
HelloFresh is the world’s leading meal-kit delivery service, founded in Berlin in 2011. It operates with a direct-to-consumer (D2C) model, disrupting the traditional food supply chain by delivering pre-portioned, farm-fresh ingredients and chef-curated recipes directly to subscribers’ doorsteps weekly.
This model aims to reduce food waste, save customers time and money, and make home-cooked meals easy and enjoyable. The company offers a variety of meal plans to suit different diets, such as Meat & Veggies, Veggie, Family Menu, and Fit & Wholesome.
HelloFresh Affiliate Program Overview
The HelloFresh Affiliate Program is a Cost Per Sale (CPS) program that invites publishers and content creators to earn commissions by referring new customers to its meal kit subscription service. It provides a simple way for partners to generate income by leveraging their audience’s interest in food, cooking, convenience, and healthy eating.
| Factor | Detail |
| Industry | Accommodation and Food Services (Food Delivery, Meal Kits) |
| Product Type | Physical Services (Meal Kit Subscription) |
| Affiliate Program Type | Cost Per Sale (CPS) / Single-Tier Commission |
HelloFresh Affiliate Program Offers
HelloFresh generally provides affiliates with the necessary tools to promote their service. The program is managed through a well-known third-party affiliate network, which facilitates tracking and payment.
| Factor | Detail |
| Promotional Materials | HTML banners, Image banners, Text link banners, SmartLinks, Discount coupons, Influencer codes. |
| Affiliate Cookie Duration | 14 days (The referred customer must make a purchase within this window for the affiliate to earn a commission). |
| Accepted Traffic Source | Link and banner advertisements, Social media advertisements, Cashback and voucher code sites, and other means are generally accepted. |
| Accepted Countries | Worldwide coverage is offered, though specific commission rates and available promotions may vary by country (e.g., US, Canada, UK, Australia, etc.). |
| Explicit Content | Not explicitly detailed, but generally restricted in major affiliate networks. |
| Religious or political content | Not explicitly detailed, but generally restricted in major affiliate networks. |
HelloFresh Affiliate Commissions & Payments
The program typically offers a fixed-rate commission for each new customer acquisition. It is a single-tier structure, meaning commissions are earned only on the sales the affiliate directly generates.
| Factor | Detail |
| MLM (Multi-Level Marketing) | No (It is a single-tier program). |
| Commission Rate | Varies by country and promotion, typically ~$10 to $20 per new customer or up to $52.50 for top publishers/campaigns (e.g., $14 CAD or 15.20 AUD). |
| Commission Structure | Fixed commission (per sale/new customer) |
| Payout Frequency | Monthly |
| Payout Methods | PayPal and other methods provided by the affiliate network (e.g., bank transfer). |
| Minimum Payout | No minimum payout (or dependent on the affiliate network). |
Suitable Affiliates for HelloFresh Affiliate
The HelloFresh affiliate program is highly suitable for content creators and publishers whose audience is interested in food, cooking, health, convenience, and time-saving solutions.
- Bloggers: Especially recipe bloggers, food reviewers, or those focusing on weeknight meal ideas and lifestyle content.
- TikTokers/YouTubers/Livestreamers/Video editors: Excellent for video content showcasing the unboxing, cooking process, and final meal review, highlighting the convenience and taste.
- KOC/KOL/Influencers: Ideal for sharing a personalized discount code and authentic, relatable experiences with their community on platforms like Instagram, YouTube, and TikTok.
- Others: Individuals promoting money-saving, student life, busy parent life, or health-focused content (e.g., fitness, weight loss) will also find a good fit.
HelloFresh Affiliate Software
HelloFresh generally utilizes third-party affiliate management software rather than in-house management.
- Software Used: HelloFresh manages its worldwide affiliate portfolio through major affiliate networks such as Impact and CJ Affiliate (Commission Junction), and locally through networks like FlexOffers (for AU).
3 Alternatives for HelloFresh Affiliate Program
HelloFresh competes in a crowded meal-kit and prepared-meal market. Here are three popular alternatives for affiliate marketing: Sunbasket, Factor, and Blue Apron.
| Comparison Factor | HelloFresh | Sunbasket | Factor | Blue Apron |
| Average Bill | Moderate (Meal kits/Ready-to-Eat) | High (Organic focus/Premium) | Moderate (Prepared meals) | Moderate (Meal kits) |
| Entry Fees | None (Affiliate sign-up) | None (Affiliate sign-up) | None (Affiliate sign-up) | None (Affiliate sign-up) |
| Withdrawal Threshold | None (Or network-dependent) | Monthly via network | Monthly via network | Monthly via network |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | ~$10 – $20 per new customer (Fixed) | $20 per new customer (Fixed) | Varies (e.g., fixed rate or percentage) | Varies (e.g., fixed rate or percentage) |
| Conversion | Focuses on high-volume, broad appeal, and convenience. | Focuses on health-conscious, organic, and dietary-restricted audiences. | Focuses on maximum convenience (ready-to-eat) and diet/fitness. | Focuses on gourmet cooking experience and unique recipes. |
| Marketing Materials | Banners, Text Links, Codes, SmartLinks. | Banners, Text Links, Product Feeds. | Banners, Text Links, Codes. | Banners, Text Links, Product Feeds. |
