About Hertz
Hertz Global Holdings, Inc., is one of the world’s leading car rental and mobility solutions providers with a storied, century-long history, tracing its roots back to 1918 in Chicago. Founded by Walter L. Jacobs, it was later purchased by John D. Hertz, establishing the iconic brand name.
Today, Hertz operates the Hertz, Dollar, and Thrifty vehicle rental brands, with a massive global footprint of over 11,000 rental locations in 160 countries. Known for pioneering the car rental industry, Hertz focuses on providing innovative, differentiated products like its Hertz Gold Plus Rewards® loyalty program and a wide selection of vehicles. Its core purpose is to be a customer-centric and cost-efficient mobility provider, focusing on disciplined fleet management and operational excellence.
Hertz Affiliate Program Overview
The Hertz Affiliate Program allows affiliates (publishers, influencers, content creators) to earn commissions by referring customers who complete a car rental booking through their unique affiliate links. It’s a key part of the travel and automotive affiliate niche, offering a rewarding way to monetize content focused on road trips, travel tips, and vehicle-related information.
| Feature | Details |
| Industry | Travel, Automotive, Car Rental, Mobility Solutions |
| Product Type | Car Rental Services (Passenger Cars, EVs, Trucks, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) / Revenue Share |
Hertz Affiliate Program Offers
The program provides affiliates with the necessary tools and guidelines to effectively promote Hertz’s services, though specific policies on content and traffic may vary slightly depending on the network used (e.g., CJ, Commission Factory).
| Promotional Factor | Details |
| Promotional Materials | Banners, text links, dedicated tracking links, social media creatives, regular special promotions. |
| Affiliate Cookie Duration | Varies by network. Commonly 24 hours to 30 days. |
| Accepted Traffic Source | Blogs (Travel/Automotive), automotive websites, travel guides, social media channels. The general rule is high-quality, relevant content. |
| Accepted Countries | Global participation is generally accepted, allowing for international promotions. |
| Explicit Content | Not Allowed/Prohibited (Affiliate content must align with brand values). |
| Religious or Political Content | Not Allowed/Prohibited (Affiliate content must align with brand values). |
Hertz Affiliate Commissions & Payments
The commission structure is performance-based, with rates that can sometimes be negotiated for high-performing affiliates. Payout details often depend on the affiliate network hosting the program.
| Payment Factor | Details |
| MLM (Multi-Level Marketing) | No (It is a single-tier Cost Per Sale structure). |
| Commission Rate | Varies, typically 3% to 5% per confirmed rental booking (sale value). Some sources suggest up to 5% to 20% for top performers/influencers. |
| Commission Structure | Single-tier, Percentage of Sale (CPS). |
| Payout Frequency | Monthly (Standard for most affiliate networks). |
| Payout Methods | Varies by network: Typically PayPal, Bank Wire Transfer, Direct Deposit, or Check. |
| Minimum Payout | Varies by network: Commonly $50 or $100. Some networks may have no minimum payout. |
Suitable Affiliates for Hertz Affiliate
The Hertz affiliate program is most suitable for creators and publishers whose audience is actively planning travel, business trips, or looking for vehicle solutions.
| Affiliate Type | Suitability & Strategy |
| Bloggers | Highly Suitable. Excellent for travel blogs, road trip itineraries, destination guides, and automotive review sites. |
| YouTubers | Highly Suitable. Great for travel vlogs, “how-to” rental guides, luxury car reviews (Dream Collection), and documenting road trip experiences. |
| Influencers (Instagram/TikTok/KOL/KOC) | Highly Suitable. Visual content creators can showcase the ease of booking and the quality of the cars in destinations, focusing on lifestyle and travel inspiration. |
| Livestreamers | Suitable. If the stream is travel or lifestyle-focused (e.g., live road trip updates), but generally less directly effective than persistent content. |
| Video Editors | Suitable (Indirectly). A video editor can partner with a YouTuber/Influencer to create high-quality, engaging content that drives conversions. |
Hertz Affiliate Software
Hertz generally utilizes major, established third-party affiliate management software or networks to host and manage its program, rather than an exclusive in-house platform. Common networks mentioned for the Hertz program include Commission Junction (CJ) and Commission Factory, among others like FlexOffers.
Alternatives for Hertz Affiliate Program
Here are three alternatives in the car rental/travel space to compare with the Hertz program.
| Comparison Factor | Hertz Affiliate Program | Avis Car Rental Program | Enterprise Rent-A-Car Program | Discover Cars Program |
| Average Bill | High AOV (Premium Brand) | High AOV (Established Brand) | High AOV (Established Brand) | Varies (Aggregator Model) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | Varies (e.g., $50 or $100) | Varies by network (e.g., $50) | Varies by network | Varies (e.g., $100) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 3% – 5% of sale value (can be higher for top performers) | Varies, typically 2.4% – 4% of completed rentals | Varies, typically 3% – 4% of completed rentals | 70% of car rental profit + 30% of Full Coverage revenue (High percentage, but off profit) |
| Conversion | Strong due to high brand recognition. | Strong due to high brand recognition. | Strong due to high brand recognition. | Potentially higher due to comparison/best-price model. |
| Marketing Materials | Banners, Text Links, Creatives, Promotions. | Banners, Text Links, Creatives. | Links, Widgets, Banners. | Widgets, Links, Banners, Search Forms. |
