About HighLevel (GoHighLevel)
HighLevel (also known as GoHighLevel or GHL) is an all-in-one white-label sales and marketing platform designed primarily for marketing agencies, consultants, and entrepreneurs who want to offer a complete suite of digital services to their clients.
It consolidates many tools—such as a CRM, marketing automation, email/SMS marketing, funnel/website builders, and scheduling—into a single subscription. The platform is often white-labeled, allowing agencies to re-brand the software and sell it as their own Software-as-a-Service (SaaS) product to their clients, creating a recurring revenue stream.
HighLevel Affiliate Program Overview
The HighLevel Affiliate Program is structured to reward partners for referring new paying customers to the platform. It’s particularly appealing due to its recurring commission structure, which is a powerful incentive for long-term passive income.
| Factor | Detail |
| Industry | Software (SaaS), Marketing Technology, CRM, Business Automation |
| Product Type | Digital Software/Subscription (All-in-one CRM & Marketing Automation Platform) |
| Affiliate Program Type | Recurring Revenue / Tiered Commission (1st and 2nd tier) |
HighLevel Affiliate Program Offers
HighLevel provides its affiliates with solid support and resources to ensure promotional success.
| Factor | Detail |
| Promotional Materials | Prebuilt funnel links, creative assets (banners, ad copy), real-time affiliate dashboard, dedicated affiliate team support, private affiliate community. |
| Affiliate Cookie Duration | Information on a standard cookie duration is not explicitly detailed in the general overview, but the program emphasizes lifetime recurring commissions based on the customer’s active subscription, suggesting a strong focus on tracking the initial referral relationship. |
| Accepted Traffic Source | All legitimate sources are generally accepted (e.g., blogs, YouTube, social media, email lists, paid ads) as long as they comply with the program’s terms and conditions. |
| Accepted Countries | The program is available worldwide (global earning opportunities). |
| Explicit Content | Explicit content is highly likely not accepted (standard for B2B SaaS programs to maintain brand integrity). |
| Religious or Political Content | Religious or political content is highly likely not accepted as a primary promotional vehicle (standard for B2B SaaS programs). |
HighLevel Affiliate Commissions & Payments
The program’s main draw is its high, recurring commission rate.
| Factor | Detail |
| MLM (Multi-Level Marketing) | Not MLM, but features a Two-Tier Commission Structure (Tier Recruiting) where affiliates can earn a commission on referrals who also become HighLevel affiliates (2nd Tier). |
| Commission Rate | 40% Recurring Commission (lifetime) on the referred customer’s subscription. |
| Commission Structure | 40% (Tier 1) recurring on direct referrals + 5% (Tier 2) recurring on commissions earned by the affiliates you refer. |
| Payout Frequency | Monthly (typically around the 15th of the month for commissions earned the previous month). |
| Payout Methods | Primarily through Tipalti, which supports various methods including Direct Deposit (Bank Transfer) and PayPal (depending on the region). |
| Minimum Payout | $50.00 USD. |
Suitable Affiliates for HighLevel Affiliate
The HighLevel affiliate program is best suited for individuals and businesses who have an audience focused on digital marketing, entrepreneurship, SaaS, business automation, or agency growth.
- Bloggers/YouTubers/Video Editors: Excellent fit. Creating reviews, tutorials, comparisons, and “how-to” content around marketing funnels, CRM, and business automation is a proven conversion strategy.
- KOL/Influencers/TikTokers/Livestreamers: Strong fit, especially if they focus on business, marketing, entrepreneurship, or “side hustle” content. Case studies and live demonstrations of the software’s capabilities are highly effective.
- Coaches & Consultants: Ideal fit. They can promote the platform as the essential tool for their students/clients to implement the strategies they teach.
- Digital Marketers/Agency Owners: Perfect fit, as they use the tool themselves and can naturally integrate the recommendation into their service offerings and content.
HighLevel Affiliate Software
HighLevel manages its affiliate program using a combination of in-house and external integration.
The brand utilizes its HighLevel Affiliate Manager—a built-in feature within the platform itself—for core functions like creating campaigns, issuing unique tracking links, and managing affiliates. For robust payment processing, they use an external solution like Tipalti for payouts. They have also been associated with FirstPromoter for tracking, suggesting they use a combination of technologies for a comprehensive affiliate system.
3 Alternatives for HighLevel Affiliate Program
Here are three popular alternatives in the same niche (SaaS, Marketing Automation, Funnel Builders) and a comparison table.
- Systeme.io: An all-in-one platform known for its competitive pricing and simplicity, making it a strong budget-conscious alternative.
- ActiveCampaign: A platform specializing in advanced email marketing and CRM automation, highly regarded for its deliverability and segmentation features.
- ClickFunnels: A highly-focused platform primarily known for building high-converting sales funnels and landing pages, popular with entrepreneurs and course creators.
| Comparison Factor | HighLevel (GHL) | Systeme.io | ActiveCampaign | ClickFunnels 2.0 |
| Primary Focus | All-in-one CRM & White-Label Agency Tool | All-in-one, Simplicity & Budget-Friendly | Advanced Email Automation & CRM | Sales Funnel & Landing Page Builder |
| Average Bill (Paid Plans) | $97 – $497+/month | $27 – $97/month | $49 – $149+/month | $147 – $497/month |
| Entry Fees | Free to Join Affiliate Program | Free to Join Affiliate Program | Free to Join Affiliate Program | Free to Join Affiliate Program |
| Withdrawal Threshold | $50.00 USD | $30.00 USD (Estimated) | $100.00 USD (Estimated) | No minimum reported (Estimated) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 40% Recurring (Lifetime) + 5% 2nd Tier | 40% Recurring (Lifetime) + 5% 2nd Tier | 20%-30% Recurring (Lifetime) | 20%-40% Recurring (Lifetime) |
| Conversion | High-conversion due to “all-in-one” and “white-label” value propositions. | High-conversion on free/low-cost plans. | High-conversion for email-focused marketers. | High-conversion for those needing dedicated funnels. |
| Marketing Materials | Aff. Dashboard, Funnel Links, Creatives, Dedicated Team | Swipes, Banners, Affiliate Manager | Banners, Text Links, Training | Funnel Templates, Ad Copy |
