About Hims

Hims is a multi-specialty telehealth platform that has revolutionized the way men access healthcare. Launched in 2017, the brand focuses on destigmatizing “embarrassing” health concerns such as hair loss, erectile dysfunction, skincare, and mental health.

Hims provides a seamless digital experience where customers can consult with licensed medical professionals online and receive prescription or over-the-counter treatments delivered directly to their door in discreet packaging.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Hims Affiliate Program Overview

The Hims affiliate program is designed for content creators and marketers in the health, wellness, and lifestyle niches. It allows partners to earn commissions by driving new customers to their platform for consultations and product purchases.

Factor Information
Industry Telehealth, Health & Wellness, Personal Care
Product Type Physical products (Prescriptions/Supplements) & Digital Services
Affiliate Program Type CPA (Cost Per Action) / CPS (Cost Per Sale)

Hims Affiliate Program Offers

The program provides affiliates with the necessary tools to promote their high-converting landing pages. Hims is strict about brand image and medical compliance.

Factor Information
Promotional Materials Banners, Text Links, Deep Linking, and Seasonal Creative Assets
Affiliate Cookie Duration 30 Days
Accepted Traffic Source Content sites, Social Media, Search (SEO), Email Marketing
Accepted Countries United States and United Kingdom (Mainly)
Explicit Content Not Allowed
Religious or Political Content Generally restricted to maintain a neutral brand image

Hims Affiliate Commissions & Payments

Hims offers a competitive payout structure, typically rewarding affiliates for the acquisition of new customers rather than a recurring percentage of lifetime spend.

Factor Information
MLM No (This is a traditional affiliate program)
Commission Rate $15 – $40+ per new customer sale (varies by network)
Commission Structure Flat-fee CPA for the first purchase
Payout Frequency Net 30 or Net 60 (depending on the network)
Payout Methods ACH, Check, Wire Transfer, or PayPal
Minimum Payout Typically $50 (set by the affiliate network)

Suitable Affiliates for Hims

Hims is a lifestyle brand as much as a medical one, making it suitable for a wide range of creators:

  • Bloggers: Specifically those in men’s grooming, biohacking, mental health, or fitness.
  • TikTokers/Influencers/KOLs: Creators who focus on self-improvement, confidence-building, and “Get Ready With Me” (GRWM) content.
  • KOC (Key Opinion Consumers): Real users sharing their success stories with hair regrowth or skin clarity.
  • YouTubers: Reviewers who do deep dives into the efficacy of telehealth vs. traditional doctor visits.
  • Video Editors: Skilled creators who can make high-engagement “problem/solution” video ads.
  • Livestreamers: Creators who discuss lifestyle habits and personal maintenance with an engaged audience.

Hims Affiliate Software

Hims does not use a proprietary in-house software for its main public program. Instead, they utilize established third-party affiliate management networks. Currently, the Hims affiliate program is primarily hosted on Impact Radius and ShareASale. This allows for transparent tracking, third-party verification of sales, and reliable payment processing.

3 Alternatives for Hims Affiliate Program

Factor Hims Keeps Roman (Ro) BlueChew
Average Bill $30 – $60 $20 – $50 $30 – $80 $20 – $90
Entry Fees $0 (Free) $0 (Free) $0 (Free) $0 (Free)
Withdrawal Threshold $50 $50 $50 $100
Payment Frequency Net 30 Net 30 Net 30 Weekly/Monthly
Commission $15 – $40 CPA $15 – $30 CPA Variable CPA $15 – $50 CPA
Conversion High (Strong Brand) High (Niche) Moderate/High Very High
Marketing Materials Excellent Good Professional Edgy/Social-focused