About Hobbii
Hobbii.com is an international online retailer specializing in yarns and knitting/crocheting accessories. Founded and based in Copenhagen, Denmark, the brand positions itself as a one-stop shop for yarn lovers worldwide.
They focus on offering a wide range of in-house designed products at competitive prices, along with free patterns and a commitment to positive customer service. Their product range includes various materials like cotton, wool, acrylic, and more, in a huge selection of colors and weights.
Hobbii Affiliate Program Overview
The Hobbii Affiliate Program allows publishers to earn a commission by promoting Hobbii’s wide array of yarn and craft supplies. It is an excellent opportunity for content creators in the hobby and DIY space to monetize their audience’s interest in knitting and crocheting.
| Category | Detail |
| Industry | E-commerce, Hobbies and Leisure, Crafts (Yarn, Knitting, Crochet) |
| Product Type | Physical Goods (Yarn, Needles, Hooks, Accessories, Patterns) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Hobbii Affiliate Program Offers
The program provides affiliates with the necessary tools and a competitive structure to drive sales. Key features include an attractive commission rate and a standard cookie duration.
| Factor | Detail |
| Promotional Materials | Affiliate links, Creatives (Banners, Ads), Product Data Feed |
| Affiliate Cookie Duration | 14 days |
| Accepted Traffic Source | Blogs, Social Media (TikTok, YouTube, Instagram), Content Creators, Niche Websites |
| Accepted Countries | International affiliates are generally welcome, as the company ships globally (though specific acceptance is country-dependent). |
| Explicit Content | Not accepted (standard for most programs). |
| Religious or Political Content | Not accepted (standard for most programs). |
Hobbii Affiliate Commissions & Payments
Hobbii offers a competitive commission rate within the crafting niche. The program is managed through a reputable third-party network, which handles tracking and payments.
| Factor | Detail |
| MLM | No (This is a standard affiliate marketing program, not multi-level marketing) |
| Commission Rate | Approximately 8% per qualifying sale |
| Commission Structure | Single-tier (You earn commission on sales you refer) |
| Payout Frequency | Monthly (Handled by the affiliate network) |
| Payout Methods | Direct Deposit, Check, Payoneer (Handled by the affiliate network, CJ Affiliate) |
| Minimum Payout | Up to $100 (This is the minimum threshold for CJ Affiliate, the network Hobbii uses) |
Suitable Affiliates for Hobbii Affiliate
The Hobbii program is best suited for individuals or entities who have an audience deeply engaged in fiber arts, crafts, and DIY projects.
| Affiliate Type | Suitability for Hobbii Affiliate Program |
| Bloggers | High. Ideal for yarn review blogs, pattern writers, and tutorial sites. |
| TikTokers | High. Excellent for short-form craft tutorials, haul videos, and showcasing finished projects. |
| KOC (Key Opinion Consumers) | High. Highly suitable for genuine product reviews and project showcases that build trust. |
| KOL (Key Opinion Leaders) | High. Suitable for established figures in the knitting/crochet community with a large, engaged following. |
| Influencers | High. Particularly craft and DIY influencers on platforms like Instagram, Pinterest, and Facebook. |
| YouTubers | High. Great for detailed tutorials, yarn comparisons, and ‘make-a-long’ videos using Hobbii products. |
| Video editors | Low/Indirect. Video editors are not typically affiliate marketers themselves but can be hired by other affiliates (YouTubers, TikTokers) to create content. |
| Livestreamers | High. Perfect for ‘WIP’ (work-in-progress) streams on Twitch or YouTube, where they can talk about and link to the Hobbii yarn they are using. |
Hobbii Affiliate Software
Hobbii utilizes a third-party affiliate management network to run its program, providing robust tracking and payment infrastructure for its affiliates.
- Software Used: CJ Affiliate (Commission Junction)
3 Alternatives for Hobbii Affiliate Program
Hobbii is a strong player, but the crafting space has several other well-established yarn and craft retailers with their own affiliate programs. Here is a comparison with three major competitors:
- LoveCrafts: A massive online craft retailer offering yarn, patterns, and supplies for knitting, crochet, sewing, and embroidery.
- Lion Brand Yarn: A highly recognized brand that sells its own line of yarns and a large catalog of free and paid patterns.
- Knit Picks / Crochet.com: Essentially the same company with different branding, offering proprietary yarns, needles, and tools primarily for knitters and crocheters.
| Comparison Factor | Hobbii | LoveCrafts | Lion Brand Yarn | Knit Picks / Crochet.com |
|---|---|---|---|---|
| Industry Focus | Yarn & Knitting / Crochet | Multi-Crafts (Yarn, Sewing, Embroidery) | Branded Yarn & Patterns | Yarn & Knitting / Crochet Tools |
| Commission Rate | ~8% | ~4% – 8% | ~6% – 10% | ~8% – 12% |
| Affiliate Network | CJ Affiliate | Impact Radius | ShareASale | ShareASale |
| Cookie Duration | 14 days | 30 days | 30 days | 30 days |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | ~$100 (CJ minimum) | Varies by network | Varies by network | Varies by network |
| Marketing Materials | Links, Banners, Product Feed | Links, Banners, Deep Linking | Links, Banners, Promotions | Links, Banners, Catalogs |
