About Hobby Lobby
Hobby Lobby is the largest privately owned arts-and-crafts retailer in the world, founded in 1972 by David Green in Oklahoma City. It has grown from a small miniature picture frame business to a chain of over 1,000 stores across the United States.
The stores offer a massive inventory of over 70,000 items, including arts and crafts supplies, home décor, seasonal decorations, picture framing, jewelry making, fabrics, floral, and party supplies. The company is known for its Christian-based values, including its policy of closing all stores on Sunday.
Hobby Lobby Affiliate Program Overview
The Hobby Lobby Affiliate Program allows individuals and companies to earn commissions by promoting the wide range of Hobby Lobby products through unique affiliate links on their websites or social media channels. It’s an opportunity for content creators in the arts, crafts, and home décor niches to monetize their traffic by partnering with a globally recognized retail brand.
| Factor | Detail |
| Industry | Retail, Arts and Crafts, Home Décor |
| Product Type | Physical Goods (Arts & Crafts Supplies, Home Décor, Seasonal Items, Fabrics, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) / Pay Per Sale |
Hobby Lobby Affiliate Program Offers
The program offers specific terms regarding promotional materials, cookie duration, and accepted content types. The application process is typically managed through major affiliate networks.
| Factor | Detail |
| Promotional Materials | Banners, Text Links, Product Feeds, and potentially Social Media Content. |
| Affiliate Cookie Duration | 3 Days (Short window, encouraging quick conversions). |
| Accepted Traffic Source | Craft Blogs, DIY Websites, Home Décor Sites, Social Media Channels, Lifestyle, and DIY Communities. |
| Accepted Countries | Primarily United States (some sources suggest global, but US-focus is typical). |
| Explicit Content | Not Allowed (Due to the brand’s family-friendly and faith-based nature). |
| Religious or political content | Not Allowed (Affiliate content is generally restricted from promoting overt political or religious material). |
Hobby Lobby Affiliate Commissions & Payments
Hobby Lobby’s commission structure is a straightforward percentage of the sale, with payments handled through the administering affiliate network.
| Factor | Detail |
| MLM | No (It uses a single-tier affiliate commission structure). |
| Commission Rate | 1.6% to 4.0% per sale (Varies depending on the affiliate network or affiliate performance tier). |
| Commission Structure | Single-tier, Percentage of Sale (excluding gift cards). |
| Payout Frequency | Monthly (Standard for affiliate networks like CJ Affiliate or FlexOffers). |
| Payout Methods | Bank Transfer (Direct Deposit), PayPal, or Check (Methods vary by affiliate network). |
| Minimum Payout | $50 – $100 (Varies by the administering affiliate network). |
Suitable Affiliates for Hobby Lobby Affiliate
This program is highly suitable for content creators whose audience is actively interested in creative projects, home improvement, and niche hobbies. Affiliates who can drive fast conversions are best suited due to the short 3-day cookie duration.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Especially those in the DIY, home décor, crafting, and lifestyle niches who can publish detailed tutorials and product reviews. |
| TikTokers | High | Can create short, engaging, viral DIY hacks, product haul, or fast-paced craft tutorial videos that encourage immediate purchase. |
| KOC/KOL/Influencers | High | Ideal for those focused on home styling, seasonal décor, and arts & crafts, as they build trust and show products in use. |
| YouTubers | High | Perfect for long-form crafting tutorials, home renovation/décor projects, and supply reviews that directly feature Hobby Lobby products. |
| Video Editors | Low | Unless they are also content creators in a relevant niche, this is not a direct fit for video-editing services. |
| Livestreamers | High | Can do real-time crafting sessions or virtual shopping trips to create urgency and drive sales during the stream. |
Hobby Lobby Affiliate Software
Hobby Lobby does not use in-house affiliate management software. They partner with major third-party affiliate networks to manage their program.
The program is most commonly managed through well-known affiliate networks like CJ Affiliate (Commission Junction) and FlexOffers. These networks handle the tracking, reporting, commission payouts, and provision of creative materials for the brand.
3 Alternatives for Hobby Lobby Affiliate Program
The main alternatives are other large retailers or marketplaces in the arts, crafts, and DIY sector. Here is a comparison with Michaels, Joann Fabrics, and Etsy.
| Comparison Factor | Hobby Lobby | Michaels | Joann Fabrics | Etsy |
| Average Bill | Moderate (Retailer) | Moderate (Retailer) | Moderate (Retailer) | Highly Variable (Marketplace) |
| Entry Fees | Free | Free | Free | Free |
| Withdrawal Threshold | $50 – $100 (Network dependent) | $50 (Network dependent) | $50 (Network dependent) | $20 (Awin network) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 1.6% – 4.0% | 2% – 5% | 2% – 5% | 4% (+ fixed fee for some content creators) |
| Conversion | Focus on quick, impulsive purchases due to short cookie. | Moderate due to better cookie duration. | Moderate due to better cookie duration. | High (Unique, custom products) |
| Marketing Materials | Banners, Text Links, Product Feeds | Banners, Text Links, Product Feeds | Banners, Text Links, Product Feeds | Banners, Product Feeds (High variety) |
| Cookie Duration | 3 Days (Very Short) | 7 Days (Short) | 7 Days (Short) | 30 Days (Generous) |
