About Home Depot
The Home Depot, Inc. is an American multinational home improvement retail corporation and the largest home improvement retailer in the United States. Founded in 1978, the company is headquartered in Atlanta, Georgia.
Home Depot operates massive, warehouse-style stores, offering a vast range of products and services for home improvement, construction, and DIY projects. Their inventory includes:
- Building materials and lumber
- Home appliances, tools, and hardware
- Paint, flooring, and lighting
- Plumbing and electrical supplies
- Lawn and garden products
- Home decor and furniture
The customer base is diverse, split between Do-It-Yourself (DIY) customers and professional contractors (Pros), with Pros accounting for a significant portion of annual sales.
Home Depot Affiliate Program Overview
The Home Depot Affiliate Program allows website owners, content creators, and influencers to earn commissions by promoting their products and services online. It is a straightforward way to monetize content related to home improvement, DIY, remodeling, and interior design. The program is managed on a third-party affiliate network platform.
| Factor | Description |
| Industry | Home Improvement Retail |
| Product Type | Physical Goods (tools, appliances, materials, decor) and Services (installation) |
| Affiliate Program Type | Cost Per Sale (CPS) / Pay Per Lead (PPL) for Installation Services |
Home Depot Affiliate Program Offers
The program provides affiliates with the tools and tracking necessary to promote the brand effectively, though it features a short cookie duration compared to some other programs.
| Factor | Description |
| Promotional Materials | Daily product data feed, wide variety of banner ads, and text links. |
| Affiliate Cookie Duration | 1 Day (24 Hours) for products. 30 Days for the Home Depot Installation Program. |
| Accepted Traffic Source | Requires a live site/website in operation (Implies blogs, content sites, etc. are accepted, but specific social media-only channels may need a website tie-in). |
| Accepted Countries | Affiliates can be based outside the U.S., but shippable orders are limited to the continental U.S., Alaska, and Hawaii. A separate program exists for Canada. |
| Explicit Content | Not explicitly detailed, but as a major family brand, sites promoting explicit content would almost certainly be refused/revoked. |
| Religious or Political Content | Not explicitly detailed, but affiliate terms typically reserve the right to refuse/revoke membership for any reason deemed appropriate, often including controversial content. |
Home Depot Affiliate Commissions & Payments
The commission structure is tiered, offering different rates based on the product category. The payment process is handled through the affiliate platform.
| Factor | Description |
| MLM (Multi-Level Marketing) | Not applicable. This is a standard retail affiliate program, not an MLM. |
| Commission Rate | Variable: Generally, 1% on products, mobile, and ‘buy online pick up in-store’ orders; 2% on appliances; 8% on select home décor products. |
| Commission Structure | Percentage of sale (CPS), with some services offering a fixed fee (PPL) (e.g., Installation Program offers $20 – $200 per qualified lead). |
| Payout Frequency | Processed around the 20th of each month for commissions earned two months prior (due to an additional month for verification, returns, etc.). |
| Payout Methods | Direct Deposit or Mailed Check. |
| Minimum Payout | $50 for Direct Deposit; $100 for Mailed Check. |
Suitable Affiliates for Home Depot Affiliate
This program is highly suitable for content creators and businesses in the home improvement, construction, and lifestyle niches who target a U.S. audience.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Excellent fit, especially for DIY, home renovation, interior design, and gardening blogs. A live website is required. |
| YouTubers | High | Ideal for creators focusing on “how-to” videos, tool reviews, room makeovers, and building projects that feature Home Depot products. |
| Influencers (KOL/KOC) | Medium-High | Great for those on Instagram/Pinterest showcasing home decor, organization, and quick DIY projects, provided they can drive traffic to the affiliate link. |
| TikTokers/Livestreamers | Medium | Effective for product showcases/reviews, but the 1-day cookie duration requires immediate action from the audience, and a linked website is often required for the program. |
| Video editors | Low | Not a direct fit, as they usually don’t have a platform for promotion, but they could partner with a creator who does. |
Home Depot Affiliate Software
The Home Depot Affiliate Program utilizes a third-party affiliate management platform, which is:
- Impact (formerly Impact Radius)
This means the program is managed externally rather than using in-house software, offering affiliates a professional platform for link generation, tracking, and reporting.
3 Alternatives for Home Depot Affiliate Program
Key competitors in the home improvement space often have their own affiliate programs. Here is a comparison of The Home Depot with three common alternatives: Lowe’s, Amazon Associates, and Wayfair.
| Comparison Factor | Home Depot (via Impact) | Lowe’s (via Impact) | Amazon Associates | Wayfair (via CJ Affiliate) |
| Industry/Focus | Home Improvement, DIY, Construction | Home Improvement, DIY, Construction | Massive General Retail (Includes Home Improvement) | Home Furnishings, Home Decor |
| Average Order Value | High (Reported AOV > $300) | High | Varies Greatly | Medium-High |
| Entry Fees | Free | Free | Free | Free |
| Commission | 1% – 8% (Tiered, e.g., 8% Home Decor) | Up to 2% on most products | Up to 4.5% on Home Improvement (Tiered by category) | 5% – 7% on most products |
| Conversion Rate | Reportedly $\approx$ 1.87% | Varies | High (due to trust & high traffic) | Varies |
| Cookie Duration | 1 Day (30 days for Installation) | 1 Day (24 Hours) | 1 Day (24 Hours, but sale credits for anything added to cart during the session) | 7 Days |
| Payment Frequency | Monthly (Delayed by $\approx$ 1 month) | Monthly (Delayed by $\approx$ 1 month) | Monthly (Delayed by $\approx$ 2 months) | Monthly (Varies by network rules) |
| Withdrawal Threshold | $50 (Direct Deposit) / $100 (Check) | Varies by network/region | $10 (Direct Deposit/Gift Card) / $100 (Check) | $50 (Direct Deposit) |
| Marketing Materials | Data feed, banners, text links, dedicated account support. | Banners, text links, product catalog access. | SiteStripe, Banners, Product Links, Widgets. | Banners, text links, data feed. |
