About Honey
Honey (officially PayPal Honey) is an American technology company and a subsidiary of PayPal. It is primarily known for developing a free browser extension that automatically finds and applies online coupon codes at checkout when a user shops on an e-commerce website.
The extension aggregates codes from across the internet, helping users save money. Honey also offers features like Honey Gold (a points-based loyalty/cashback program redeemable for gift cards) and Droplist (a price tracker). Honey’s revenue comes from commissions earned on user transactions with partner retailers.
Honey Affiliate Program Overview
The Honey affiliate program allows content creators, publishers, and influencers to earn commissions for promoting the Honey service (the browser extension). The program incentivizes the affiliate to drive new installs or registrations for the extension.
| Factor | Description / Detail |
| Industry | E-commerce / Digital Products / Software (Coupon & Savings Extension) |
| Product Type | Browser Extension & Mobile App (Digital Product) |
| Affiliate Program Type | CPL (Cost Per Lead) / CPS (Cost Per Sale) model, often paying per desktop install or mobile registration. It’s a single-tier program. |
✨ Honey Affiliate Program Offers
The program’s offerings determine how affiliates promote the service and how commissions are tracked. The Honey program is often hosted on major affiliate networks like CJ Affiliate (Commission Junction).
| Factor | Detail |
| Promotional Materials | Unique referral link, ready-to-use assets/graphics, content templates, and messaging for cross-channel promotion. |
| Affiliate Cookie Duration | Typically 30 days. |
| Accepted Traffic Sources | Websites, blogs, social media (like YouTube), email marketing, and more are generally accepted, provided they align with network terms. |
| Accepted Countries | Honey’s extension is widely available globally, but the affiliate program’s accepted countries can vary based on the affiliate network it is running on. |
| Explicit Content | Not explicitly mentioned in common program descriptions, but generally prohibited by hosting affiliate networks. |
| Religious or Political Content | Not explicitly mentioned, but content promoting the program must adhere to the affiliate network’s and Honey’s terms of service. |
Honey Affiliate Commissions & Payments
Honey offers a fixed commission structure, often centered around new installations or sign-ups.
| Factor | Detail |
| MLM | No. It operates as a standard single-tier affiliate program. |
| Commission Rate | Typically a fixed rate per action, for example: Up to $1 Commission Per Desktop Install and Up to $0.25 Commission Per Mobile Registration. (Rates may vary by network and promotion). |
| Commission Structure | Fixed rate based on the successful installation/registration of the extension. |
| Payout Frequency | Usually Monthly, as processed by the hosting affiliate network (e.g., CJ Affiliate). |
| Payout Methods | Determined by the affiliate network (e.g., direct deposit, Payoneer, etc., on CJ Affiliate). |
| Minimum Payout | Often No minimum payout (or a very low threshold, depending on the network). |
Suitable Affiliates for Honey Affiliate
The Honey affiliate program is highly suitable for content creators and online promoters whose audience frequently shops online and is interested in saving money and finding deals.
| Affiliate Type | Suitability |
| Bloggers | High: Especially finance, lifestyle, technology, or shopping-focused blogs. |
| TikTokers | High: Quick, visual demonstrations of how the extension works well for this platform. |
| KOC (Key Opinion Consumer) | High: Authentic reviews and demonstrations of saving money are very effective. |
| KOL (Key Opinion Leader) | High: Established trust can drive significant installs. |
| Influencers | High: Any influencer focusing on shopping, budget, or tech is a good fit. |
| YouTubers | High: Tutorials, reviews, and “how-to-save-money” videos are excellent for promoting the extension. |
| Video Editors | Medium: Less direct audience, but can collaborate with the above types. |
| Livestreamers | Medium/High: Can integrate mentions and demonstrations during shopping or gaming streams. |
Honey Affiliate Software
Honey utilizes third-party affiliate networks rather than solely relying on in-house software for publisher-side affiliate management. They commonly run their program through major networks like CJ Affiliate (Commission Junction), Admitad, or similar platforms. Merchants who partner with Honey (to have their codes listed) also work through affiliate networks like Impact Radius, Awin, etc., to provide their commission to Honey.
3 Alternatives for Honey Affiliate Program
Alternatives to Honey often include other browser extensions or apps that offer similar services like automatic coupons or cashback rewards. Capital One Shopping and Rakuten are two popular competitors. I will compare Honey with Capital One Shopping and Rakuten (formerly Ebates).
| Comparison Factor | Honey (Savings/Coupon Ext.) | Capital One Shopping (Savings/Coupon Ext.) | Rakuten (Cashback/Coupon Site) |
| Average Bill | Not directly applicable; users save money on their average bill. | Not directly applicable; users save money on their average bill. | Not directly applicable; users earn cashback on their total purchase. |
| Entry Fees | Free to join. | Free to join. | Free to join. |
| Withdrawal Threshold | Often None (or very low), as determined by the network. | Varies by program; Capital One’s own rewards may have a minimum. | Typically $5.01 in earned cashback. |
| Payment Frequency | Monthly (via affiliate network). | Varies; Capital One’s own rewards are generally paid as gift cards. | Quarterly (every 3 months, “Big Fat Check”). |
| Commission | Fixed rate per install (e.g., Up to $1) or registration. | Varies by program, often CPL for new installs. | Fixed rate per referral (e.g., $30 per referral after they make a qualifying purchase). |
| Conversion | Focus on extension install/registration conversion. | Focus on extension install/registration conversion. | Focus on new user sign-up and qualifying purchase conversion. |
| Marketing Materials | Ready-to-use assets, unique links. | Ready-to-use assets, unique links. | Ready-to-use assets, unique links, banners. |
