About Houzz
Houzz is a leading online platform for home remodeling, design, and product shopping. It was founded in 2009 to provide a comprehensive resource for every step of the home improvement process, from decorating a room to building a custom house.
- For Homeowners: Houzz features the world’s largest residential design database, allowing users to browse millions of high-quality photos by room, style, and location, save them into “Ideabooks” for inspiration, and easily interact with others. It also includes an e-commerce marketplace (Houzz Shop) with millions of products for purchase, and features like “View in My Room 3D” (augmented reality).
- For Professionals (Pros): Houzz connects homeowners with a vast community of building, remodeling, and design professionals. The company offers Houzz Pro, an all-in-one software platform for pros to manage projects, generate leads, offer 3D floor plans, send estimates, and more.
Houzz generates revenue primarily through Premium Memberships (like Houzz Pro), Ad Revenues from vendors, and Commissions (referral fees) from goods sold on its online marketplace.
Houzz Affiliate Program Overview
The Houzz Affiliate Program allows partners to earn commissions by promoting Houzz’s products and services, primarily the items sold in the Houzz Shop marketplace (e-commerce). It operates on a Cost Per Sale (CPS) model.
| Factor | Description |
| Industry | Home Improvement, Home Design, E-commerce, SaaS (through Houzz Pro) |
| Product Type | Physical Goods (Home Decor, Furniture, Materials) and Digital Services (Houzz Pro Software) |
| Affiliate Program Type | Cost Per Sale (CPS) – Single-Tier |
Houzz Affiliate Program Offers
The program provides affiliates with the necessary tools to promote their products and clearly defines the terms of engagement.
| Factor | Detail |
| Promotional Materials | Image banners, Text link banners, Social media advertisements. |
| Affiliate Cookie Duration | 30 days (A purchase within this time after the last click earns commission). |
| Accepted Traffic Source | Link and banner advertisements, Social media advertisements. A website is not required. |
| Accepted Countries | Primarily USA (Check with the network for other regions). |
| Explicit Content | Not accepted (Typical for most major networks). |
| Religious or Political Content | Not accepted (Typical for most major networks). |
Houzz Affiliate Commissions & Payments
The program offers a straightforward commission structure for the e-commerce sales.
| Factor | Detail |
| MLM (Multi-Level Marketing) | No (It is a single-tier commission structure). |
| Commission Rate | 5% on the sale price of products (Note: some sources may list $3\%$ on networks like Awin, but $5\%$ is commonly cited for the main program). |
| Commission Structure | Fixed percentage commission per sale. |
| Payout Frequency | Monthly. |
| Payout Methods | Bank Transfers, Payoneer, PayPal (via certain affiliate software), Checks (varies by network). |
| Minimum Payout | No minimum payout threshold (or a very low one, like $10 – varies by network). |
Suitable Affiliates for Houzz Affiliate
This affiliate program is best suited for individuals or entities with an audience interested in home design, renovation, interior decorating, and home products. The high Average Customer Value (ACV) often associated with home goods makes the 5% commission potentially lucrative.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Ideal for home décor blogs, DIY sites, and architecture/interior design review sites. They can write in-depth reviews and guides with embedded product links. |
| TikTokers | Medium to High | Excellent for room makeover videos, small DIY projects, and “Shop the Look” content, linking to Houzz products via a link in bio. |
| KOC/KOL/Influencers | High | Strong fit for Interior Designers, Home Stylists, and Home Renovation influencers on platforms like Instagram and YouTube, showcasing finished projects with linked furniture/decor. |
| YouTubers | High | Perfect for room tours, renovation series, product hauls, and “before and after” videos, leveraging high-quality visuals. |
| Video editors | Low | Not a direct fit unless they run their own content platform showcasing home design. |
| Livestreamers | Medium | Could work for live home shopping events or Q&A’s about home design, promoting products in real-time. |
Houzz Affiliate Software
Houzz utilizes external, well-known affiliate management software to run its program, rather than proprietary in-house software.
The Houzz Affiliate Program (for the e-commerce shop) is managed through third-party platforms. The primary platform cited for the USA market is ShareASale. It may also operate through other networks like Awin or have a separate program for its Houzz Pro software through a platform like PartnerStack.
3 Alternatives for Houzz Affiliate Program
Here are three popular alternatives in the home and lifestyle niche that offer affiliate programs, along with a comparison of key factors:
- Wayfair: A major e-commerce retailer focused on home goods, furniture, and decor, making it a direct competitor to the Houzz Shop.
- The Home Depot: A large home improvement retailer, focusing on tools, construction materials, and appliances, which aligns with the larger renovation market.
- Etsy: An e-commerce platform for handmade, vintage, and craft supplies, appealing to the DIY and unique decor segment of the Houzz audience.
| Comparison Factor | Houzz (Shop) | Wayfair | The Home Depot | Etsy |
| Average Bill | High ($1,000s – often for furniture/large projects) | High ($300+) | Medium to High | Low to Medium |
| Entry Fees | None (Free to Join) | None (Free to Join) | None (Free to Join) | None (Free to Join) |
| Withdrawal Threshold | No minimum / Very low (Varies by network) | $20 (Varies by network) | $10 (Varies by network) | $20 (Varies by network) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 5% (e-commerce) | 5% – 7% | Up to 8% (depending on product category) | 4% |
| Conversion | Lower Volume, High Value (Big ticket items) | Medium Volume, Medium Value | Medium Volume, High Variety | High Volume, Low Value (Niche/Handmade focus) |
| Marketing Materials | Banners, Text Links | Banners, Data Feeds, Text Links | Banners, Deep Links | Banners, Widgets, Data Feed |
