About HubSpot
HubSpot is an all-in-one, AI-powered customer platform that provides a complete suite of software solutions to help businesses simplify and centralize their sales, marketing, and customer relationship management (CRM) efforts. The platform is designed to boost efficiency and effectiveness across various teams (sales, marketing, customer service, operations) by offering a user-friendly interface with deep functionality, real-time customer views, and automation tools.
Their core product offerings, often called “Hubs,” include:
- Marketing Hub: Marketing automation, SEO, content, social media, and email tools.
- Sales Hub: Sales CRM, pipeline management, and process automation.
- Service Hub: Customer service and support tools.
- Content Hub: Content marketing software and AI content tools.
- Data Hub: Data management, cleansing, and business process automation.
- Smart CRM: An AI-powered, flexible CRM that unifies customer data.
HubSpot Affiliate Program Overview
The HubSpot Affiliate Program is designed for bloggers, review sites, content creators, and other entities that want to monetize their audience by referring customers to HubSpot’s software solutions. The program is known for offering a generous recurring commission structure.
| Factor | Description |
| Industry | Software as a Service (SaaS), B2B, Marketing & Sales Technology, CRM |
| Product Type | Software Subscriptions (Marketing Hub, Sales Hub, Service Hub, etc.) |
| Affiliate Program Type | Recurring Revenue Share (based on customer subscriptions) |
HubSpot Affiliate Program Offers
The program provides affiliates with comprehensive resources and a favorable commission model to maximize their earning potential.
| Factor | Details |
| Promotional Materials | Over 400+ marketing materials, including banners, email templates, demo content, co-branded landing pages (for higher tiers), and a full resource center. |
| Affiliate Cookie Duration | 90 days or 180 days (sources vary, but typically a generous duration). |
| Accepted Traffic Source | Websites, blogs, social media content, email newsletters, online courses, and other content channels relevant to B2B, marketing, and sales professionals. |
| Accepted Countries | Generally worldwide, as HubSpot is a global platform, though the program is primarily geared toward audiences in developed markets (US, UK, CA, etc.) who purchase B2B software. |
| Explicit Content | Not accepted; promotion must comply with the program’s terms and be professional. |
| Religious or Political Content | Not accepted; the promotion must be non-offensive and related to B2B software/marketing. |
HubSpot Affiliate Commissions & Payments
The program’s main appeal is its recurring commission, which provides a long-term revenue stream for successful referrals.
| Factor | Details |
| MLM (Multi-Level Marketing) | No. This is a standard affiliate program; commissions are earned only on direct sales referrals, not on recruiting sub-affiliates. |
| Commission Rate | 30% of the monthly subscription fee. |
| Commission Structure | Recurring revenue share for up to 1 year (12 months) of the customer’s active subscription. Higher tiers (Super/Elite Affiliate) may offer additional bonuses or custom commissions. |
| Payout Frequency | Monthly (typically after a holding period for returns/cancellations). |
| Payout Methods | PayPal (Commonly used, as the program is managed via the Impact platform). |
| Minimum Payout | Generally around $50 USD (This can vary based on the affiliate platform, but $50 is a common threshold for SaaS programs). |
Suitable Affiliates for HubSpot Affiliate
The HubSpot Affiliate Program is highly selective and best suited for individuals or organizations with an audience of small to mid-sized businesses (SMBs), entrepreneurs, or professionals in the marketing, sales, or SaaS (Software as a Service) industries.
| Affiliate Type | Suitability | Notes |
| Bloggers | High | Ideal for those writing about inbound marketing, SEO, CRMs, business growth, and SaaS reviews. |
| TikTokers | Low to Moderate | Suitable only if the content is B2B-focused and targets business owners/marketers, which is less common on the platform. |
| KOC / KOL / Influencers | High (B2B/SaaS Niche) | Highly suitable if their influence is in the B2B, MarTech (Marketing Technology), or entrepreneurial space. They must be able to drive traffic interested in complex, paid software. |
| YouTubers | High | Excellent fit for channels that review software, provide digital marketing tutorials, offer business strategy advice, or discuss CRM and sales pipelines. |
| Video editors | Low | Not a direct fit unless they run a niche content channel focused on marketing/SaaS or provide client services and recommend HubSpot. |
| Livestreamers | Moderate (B2B/Educational) | Suitable if their streams are B2B-focused (e.g., live software demos, marketing Q&A sessions for business owners). |
HubSpot Affiliate Software
HubSpot manages its affiliate program using a third-party, specialized affiliate management platform, leveraging its own powerful CRM capabilities internally for partner data.
- Affiliate Management Software: HubSpot uses the Impact affiliate marketing platform to manage tracking, reporting, and payouts for its affiliate program. They do not rely solely on an in-house solution for external affiliates.
3 Alternatives for HubSpot Affiliate Program
HubSpot’s competitors often have comparable affiliate programs, especially in the SaaS and CRM space. Here is a comparison with three popular alternatives: ActiveCampaign, Semrush, and EngageBay.
| Comparison Factor | HubSpot Affiliate Program | ActiveCampaign | Semrush (BeRush) | EngageBay |
| Average Bill | High (Plans range from Starter to Enterprise, e.g., $15-$3,600+/mo) | Moderate (Focused on small/mid-market, plans start lower) | Moderate (Plans start from ~$129/mo) | Low to Moderate (Explicitly targets small businesses/startups) |
| Entry Fees | $0 (Free to join; approval is selective) | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) |
| Withdrawal Threshold | ~ $50 USD (Common via Impact/PayPal) | ~ $100 USD (Common minimum) | $50 USD (Common minimum) | $50 USD (Common minimum) |
| Payment Frequency | Monthly | Monthly | Twice Monthly | Monthly |
| Commission | 30% Recurring (up to 12 months) | Up to 30% Recurring (lifetime commission available at higher tiers) | 40% Recurring (Lifetime) | 30% Recurring (Lifetime) |
| Conversion | High (High brand recognition, free CRM to funnel leads) | Moderate to High (Strong focus on email marketing automation) | High (Category leader in SEO/marketing tools) | Moderate (Positioned as a more affordable, all-in-one alternative) |
| Marketing Materials | Extensive (400+ assets) | Varies (Banners, links, training) | Extensive (Banners, landing pages, custom links) | Varies (Links, banners, content) |
