About iHerb
iHerb is a globally recognized online retailer specializing in health, wellness, and beauty products. Founded in 1996, the company has grown to offer an extensive catalog of over 30,000 to 50,000 natural products from over 1,200 to 1,900 trusted brands.
iHerb is known for:
- Quality Assurance: Storing and shipping all products from climate-controlled distribution centers to ensure freshness and efficacy.
- Global Reach: Delivering health and wellness products to over 180 countries.
- Competitive Pricing: Often offering prices that are significantly lower than traditional health food stores and natural pharmacies.
iHerb Affiliate Program Overview
The iHerb Affiliate Program provides content creators, publishers, and influencers a pathway to earn commissions by promoting their vast selection of health, nutrition, and beauty products. It operates as a performance-based marketing program.
| Factor | Detail |
| Industry | Health, Wellness, Nutrition, Beauty, Ecommerce |
| Product Type | Physical products (Supplements, Herbs, Vitamins, Beauty, Groceries, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) or Pay Per Sale (PPS) |
iHerb Affiliate Commissions & Payments
The commission and payment details can vary slightly depending on the network you join (e.g., Partnerize, Awin, CJ, Impact, or a regional network like Involve Asia), but here are the general terms:
| Factor | Detail |
| MLM | The Affiliate Program is generally single-tier (commissions only on sales you generate), but iHerb also has a separate Rewards Program designed for customers to refer friends and family for credit. Publishers/Affiliates are usually required to use the Affiliate Program. |
| Commission Rate | 5% (Base commission), with initial periods (e.g., first three months) or special promotions offering 10%+. The rate can also vary by product category or affiliate performance. |
| Commission Structure | Fixed commission per sale (e.g., 5% of the total sale value). |
| Payout Frequency | Monthly (Payments are typically distributed approximately 45 days after the close of the month). |
| Payout Methods | PayPal and Bank Wire Transfer (may vary by affiliate network/location). |
| Minimum Payout | No minimum payout (on some networks) or a minimum (e.g., $50 depending on the platform). |
iHerb Affiliate Program Offers
| Factor | Detail |
| Promotional Materials | Banners, text links, deep linking capabilities, coupons, creative assets, and regular promotion updates. |
| Affiliate Cookie Duration | 7 days (Standard) or 30-45 days (Reported on some networks), unless overwritten by another link. |
| Accepted Traffic Sources | Websites, blogs, social media (Instagram, YouTube, TikTok, etc.), email marketing, coupon sites, loyalty sites, and shopping comparison sites. |
| Accepted Countries | Worldwide / Global (iHerb ships to over 180 countries). |
| Explicit Content | Not Allowed. The website/platform used for promotion may not contain nudity, pornography, or sexually explicit materials. |
| Religious or Political Content | Not Allowed. The website/platform must not promote discrimination based on race, sex, religion, nationality, disability, sexual orientation, or age. |
Suitable Affiliates for iHerb Affiliate
The iHerb Affiliate Program is highly suitable for content creators whose audience is interested in the following niches:
- Health and Wellness: Sharing tips on supplements, vitamins, and a healthy lifestyle.
- Fitness and Sports Nutrition: Promoting protein powders, pre-workouts, and recovery aids.
- Beauty and Skincare: Featuring Korean skincare, natural beauty products, and organic cosmetics.
- Natural/Organic Lifestyle: Advocating for eco-friendly, vegan, or natural grocery options.
It is particularly well-suited for:
- Bloggers: Especially those in the health, lifestyle, and nutrition space.
- TikTokers, KOC, KOL, Influencers, & YouTubers: Visual content platforms are excellent for product reviews, unboxings, and haul videos related to supplements, beauty, and food.
- Livestreamers: Promoting products during fitness routines, cooking, or Q&A sessions.
iHerb Affiliate Software
iHerb does not rely on a single in-house affiliate management software. Instead, they leverage multiple major, external, third-party affiliate networks and platforms:
- Primary Networks: Partnerize (formerly Performance Horizon Group), Awin, CJ Affiliate (Commission Junction), and Impact (also known as impact.com).
- Regional Networks: Programs are also accessible through regional networks like Involve Asia.
This strategy allows them to reach a broader range of global affiliates and utilize the advanced tracking and payment features of these industry-leading platforms.
3 Alternatives for iHerb Affiliate Program
Here is a comparison of iHerb with three other prominent affiliate programs in the health and wellness/retail space: Amazon Associates, Thrive Market, and Vitacost.
| Comparison Factor | iHerb Affiliate Program | Amazon Associates (Retail) | Thrive Market Affiliate Program | Vitacost Affiliate Program |
| Industry Focus | Supplements, Natural Health, Beauty, Grocery | General Ecommerce (Vast Product Range) | Organic/Non-GMO Groceries, Health, Home | Vitamins, Supplements, Health, and Groceries |
| Average Bill | Varies, often high due to bulk supplement/vitamin orders. | Highly varied, typically lower for individual items. | High, as it’s often used for bulk grocery and health stocking. | Moderate to High, similar to iHerb. |
| Entry Fees | $0 (Free to join via affiliate networks). | $0 (Free to join). | $0 (Free for the affiliate program). | $0 (Free to join). |
| Withdrawal Threshold | Varies (e.g., No minimum or $50 depending on the network). | $10 (for direct deposit/gift card) or $100 (for check). | Varies, typically $10 – $50 (depending on the network). | Varies, typically $50 (depending on the network). |
| Payment Frequency | Monthly (approx. 45 days after month-end). | Monthly (approx. 60 days after month-end). | Monthly (standard). | Monthly (standard). |
| Commission Rate | 5% (Base) up to 10%+ (Promotional/New Partner). | 1% – 4% (Varies by product category, e.g., Health & Personal Care is 4%). | Up to 25% (especially for new member sign-ups) or 8% (existing customers). | Up to 8% (Base commission). |
| Conversion | High (The site reports leading e-commerce conversion rates). | Very High (Due to extreme brand recognition and trust). | High (Niche audience interested in organic/healthy options). | High (Similar to iHerb’s dedicated health audience). |
| Marketing Materials | Banners, text links, coupons, deep links, regular creative updates. | SiteStripe tool, banners, product links, and API access. | Banners, text links, special landing pages, and sign-up creatives. | Banners, text links, and deep linking tools. |
