About JOANN
JOANN (stylized) was an American specialty retail chain that focused on fabrics and arts and crafts supplies. Founded in 1943 in Cleveland, Ohio, the company grew into a major retailer catering to DIY enthusiasts and crafters.
They offered a wide range of products, including cotton, fleece, and other fabrics, sewing supplies, yarn, needlecraft kits, paper crafting components, fine art materials, and home décor items. The brand underwent a rebrand from Jo-Ann Stores to JOANN in 2018 to better reflect its broader product range beyond just fabrics.
Note: JOANN Stores, LLC, along with its affiliates, filed for reorganization under Chapter 11 in March 2024 and ceased physical store operations by early 2025. Arts and crafts retailer Michaels acquired JOANN’s intellectual property and private labels in June 2025, with plans to integrate them into their own selection. The affiliate program information below reflects the program as it existed before the company’s retail operations ceased.
JOANN Affiliate Program Overview
The JOANN affiliate program allowed individuals to earn a commission by promoting JOANN’s extensive range of crafting and sewing products. It was designed to leverage the passion of the crafting community to drive online sales.
| Factor | Detail |
| Industry | Retail, Arts and Crafts, DIY, Fabric |
| Product Type | Physical Goods (Fabric, Yarn, Craft Supplies, Sewing Machines) |
| Affiliate Program Type | Cost Per Sale (CPS) / Percentage Commission |
JOANN Affiliate Program Offers
While specific, detailed guidelines on traffic sources and content are often part of the official terms and conditions given upon acceptance, general affiliate program details found through search include the following:
| Factor | Detail |
| Promotional Materials | Banners, Text Links, Product Data Feeds, and frequent promotions/deals. |
| Affiliate Cookie Duration | Details not explicitly available in search results. |
| Accepted Traffic Source | Websites, Blogs, Social Media (e.g., Instagram, YouTube, Pinterest) in the crafting/DIY niche. |
| Accepted Countries | Primarily the United States, given the company’s retail focus. |
| Explicit Content | Generally not accepted (standard retail policy). |
| Religious or Political Content | Generally not accepted for promotional material (standard retail policy). |
JOANN Affiliate Commissions & Payments
The commission and payment details varied, but general information suggests:
| Factor | Detail |
| MLM (Multi-Level Marketing) | No (It is a standard retail affiliate program). |
| Commission Rate | Ranges from 0.8% to 4% per valid sale (depending on the source and specific product category). |
| Commission Structure | Percentage of sale; tiered structures or bonuses for new customers/top performers were sometimes offered. |
| Payout Frequency | Monthly (via the affiliate network). |
| Payout Methods | PayPal or Electronic Fund Transfer (EFT), depending on the affiliate network. |
| Minimum Payout | Typically $30 (as per one search result). |
Suitable Affiliates for JOANN Affiliate
The JOANN affiliate program was highly suitable for individuals and content creators with an engaged audience interested in arts, crafts, sewing, and DIY projects.
| Affiliate Type | Suitability |
| Bloggers | High: Especially craft, sewing, or DIY bloggers who can create tutorials and product reviews featuring JOANN supplies. |
| TikTokers | High: For creating short, engaging DIY tutorials, project reveals, or haul videos using JOANN products. |
| KOC (Key Opinion Consumer) | High: Individuals who genuinely use and advocate for JOANN’s products in their craft projects. |
| KOL (Key Opinion Leader) | High: Established figures in the crafting world with a large, dedicated following. |
| Influencers | High: Those focused on lifestyle, home decor, crafting, and sewing niches across various platforms. |
| YouTubers | High: For producing longer-form tutorials, detailed project walkthroughs, and product comparisons (e.g., “What to Buy at JOANN”). |
| Video Editors | Medium: Less directly, but they could partner with creators or use their skills to enhance promotional videos for the program. |
| Livestreamers | High: For live crafting sessions, Q&As, or “shop-with-me” events featuring JOANN supplies. |
JOANN Affiliate Software
The JOANN affiliate program utilized an external third-party affiliate management software platform called Partnerize. They did not use in-house affiliate management software.
3 Alternatives for JOANN Affiliate Program
Three major alternatives in the crafting/retail space are Michaels, Hobby Lobby, and Cricut. Michaels and Hobby Lobby compete directly in the craft supplies retail space, while Cricut is a key brand for electronic cutting machines and related accessories, which are highly popular among crafters.
| Comparison Factor | JOANN Affiliate Program | Michaels Affiliate Program | Hobby Lobby Affiliate Program | Cricut Affiliate Program |
| Average Bill | Moderate (Retail craft supplies) | Moderate (Retail craft supplies) | Moderate (Retail craft supplies) | High (Often includes machines/tech) |
| Entry Fees | Free to join | Free to join | Free to join | Free to join |
| Withdrawal Threshold | ~$30 (via Partnerize/Network) | Depends on the network (e.g., ShareASale/CJ) | Depends on the network (e.g., Impact) | Depends on the network (e.g., ShareASale) |
| Payment Frequency | Monthly (Standard for most networks) | Monthly | Monthly | Monthly |
| Commission | 0.8% – 4% | Up to 10% (as per some sources) | 4% (as per some sources) | Up to 12% |
| Conversion | High (Strong brand recognition, broad audience) | High (Strong brand recognition, broad audience) | High (Strong brand recognition, broad audience) | High (Niche, dedicated audience) |
| Marketing Materials | Banners, Links, Promotions | Banners, Links, Product Feed, Deals | Banners, Links, Promotions | Banners, Links, Product Feed, Exclusive Offers |
