About Jumia

Jumia is often referred to as “The Amazon of Africa.” Founded in 2012, it has grown into the continent’s largest e-commerce ecosystem. Headquartered in Nigeria and operating across multiple African nations, Jumia provides a marketplace that connects sellers with consumers, supported by its own logistics service (Jumia Logistics) and payment platform (JumiaPay). The brand is synonymous with online shopping in Africa, offering everything from high-end electronics to daily groceries.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Jumia Affiliate Program Overview

The Jumia Affiliate Program (KOL Program) allows individuals and businesses to earn commissions by promoting Jumia’s massive inventory. It is a performance-based model where partners are rewarded for driving successful transactions.

Feature Description
Industry E-commerce / Retail
Product Type Physical Goods (Electronics, Fashion, Beauty, Home, etc.)
Affiliate Program Type CPS (Cost Per Sale)

Jumia Affiliate Program Offers

Jumia provides a robust set of tools for its partners. The program is designed to be accessible but maintains strict brand safety guidelines regarding where its ads appear.

Feature Description
Promotional Materials Banners, Deep Link Generator, Product Feeds, and Social Media assets.
Affiliate Cookie Duration 7 Days (Standard for most regions)
Accepted Traffic Source Websites, Blogs, Social Media (Facebook, IG, etc.), YouTube, Apps.
Accepted Countries Nigeria, Egypt, Kenya, Morocco, Ivory Coast, Ghana, Uganda, Senegal, etc.
Explicit Content Strictly Prohibited
Religious or Political Content Not Accepted (Brand must remain neutral)

Jumia Affiliate Commissions & Payments

Commission rates on Jumia vary significantly depending on the product category and the country of operation. Generally, fashion and accessories yield higher percentages than electronics.

Feature Description
MLM (Multi-Level Marketing) No (Direct performance-based only)
Commission Rate 2% to 11% (Varies by category and country)
Commission Structure Single-tier (Earn from your direct referrals)
Payout Frequency Monthly (Net 30/60 basis)
Payout Methods Bank Transfer (Local Currency), JumiaPay
Minimum Payout Varies by country (e.g., approx. $10 – $50 equivalent)

Suitable Affiliates for Jumia Affiliate

The Jumia program is highly versatile and accommodates various content styles. It is particularly effective for those with a strong African audience.

  • Bloggers: Ideal for review sites, “Best of” lists, and niche product blogs.
  • TikTokers: Great for “unboxing” videos and “Jumia Haul” content.
  • KOC (Key Opinion Consumers): Regular users who share genuine recommendations with friends and family.
  • KOL (Key Opinion Leaders): Established experts in specific niches like Tech or Beauty.
  • Influencers: Personalities who can drive trends and massive traffic via lifestyle content.
  • YouTubers: Perfect for long-form tech reviews or fashion lookbooks.
  • Video Editors: Can create high-converting short-form ads or product compilations.
  • Livestreamers: Effective for “Flash Sale” events and real-time product demonstrations.

Jumia Affiliate Software

Jumia uses a specialized in-house affiliate management software known as the Jumia KOL (Key Opinion Leader) Portal. While they have used third-party platforms like Impact Radius or HasOffers in the past for specific regions, the primary global gateway is their proprietary dashboard. This allows them to track conversions across their mobile app and website seamlessly.

3 Alternatives for Jumia Affiliate Program

If you are looking for alternatives to Jumia, these three programs offer different geographic reaches and commission structures.

Comparison Factor Jumia Affiliate Amazon Associates AliExpress Portals Konga Affiliate (Nigeria)
Average Bill Moderate ($20 – $100) High ($50 – $200) Low ($5 – $30) Moderate ($20 – $80)
Entry Fees Free Free Free Free
Withdrawal Threshold Low (Varies by country) $10 (Gift Card) / $100 (Check) $16 (Processing fee applies) Low
Payment Frequency Monthly Monthly (Net 60) Monthly Monthly
Commission Up to 11% 1% – 10% Up to 9% (Performance based) Up to 9%
Conversion High in Africa Very High Globally High (Low price point) High in Nigeria
Marketing Materials Good (Banners/Links) Excellent (Native Ads) Moderate (API/Banners) Basic (Links/Banners)