About Kaplan
Kaplan, Inc. is a leading global educational services company, founded in 1938 by Stanley Kaplan. It provides a wide range of educational and training services to colleges, universities, businesses, and individuals around the world.
Kaplan is a pioneer in expanding educational access, offering:
- Test Preparation: Courses and tutoring for over 100 standardized tests, including SAT, ACT, LSAT, MCAT, GRE, GMAT, and Bar.
- Professional Licensure: Exam preparation and continuing education for professionals in finance, insurance, real estate, and accounting.
- Higher Education: Partnering with universities to offer various programs, including online learning.
- Language Training: English, German, and French training programs globally.
Kaplan operates on a massive scale, serving millions of students and thousands of clients worldwide.
Kaplan Affiliate Program Overview
The Kaplan Affiliate Program offers publishers a way to earn commissions by promoting Kaplan’s extensive range of educational products and services, such as test preparation courses.
| Factor | Detail |
| Industry | Education, E-Learning, Test Preparation, Professional Training |
| Product Type | Online Courses, Live Classes, Tutoring, Study Materials (digital and print), Professional Certifications |
| Affiliate Program Type | Cost-Per-Sale (CPS) |
Kaplan Affiliate Program Offers
The program provides affiliates with the tools and terms to promote Kaplan’s high-value educational services.
| Factor | Detail |
| Promotional Materials | Banners, Text Links, and other creative assets are typically provided through the affiliate network platform. |
| Affiliate Cookie Duration | 30 days |
| Accepted Traffic Source | Generally accepts various sources like websites/blogs, social media (Facebook, Twitter, Instagram, YouTube URLs are often requested in the application), email marketing, and paid ads (depending on terms). |
| Accepted Countries | The program often focuses heavily on the United States, but as Kaplan is a global company, coverage may vary by specific program version (e.g., test prep vs. professional licensure). |
| Explicit Content | Not accepted, as per standard affiliate network guidelines. |
| Religious or Political Content | Typically restricted or disallowed to maintain a neutral, professional educational brand image. |
Kaplan Affiliate Commissions & Payments
Kaplan offers a competitive commission structure, often managed through a third-party affiliate network.
| Factor | Detail |
| MLM | The program is a standard affiliate program, not a Multi-Level Marketing (MLM) scheme. |
| Commission Rate | Flat commission rate of 1% – 5% of the sale, depending on the specific course/product. |
| Commission Structure | Fixed percentage per qualifying sale. The high value of some courses can result in significant commissions (e.g., 5% of a $\$1,600$ course is $\$80$). |
| Payout Frequency | Typically Net 60 (meaning commissions earned in one month are paid out 60 days later), with payments issued early the following month (e.g., commissions from January are paid in the first week of April). |
| Payout Methods | Check, Bank Transfer, International ACH, Wire Transfer, and PayPal. |
| Minimum Payout | $$25 for most methods; $$1,000 for wire transfers. |
Suitable Affiliates for Kaplan Affiliate
The Kaplan affiliate program is best suited for individuals and platforms that have an audience actively seeking professional development, career advancement, or higher education.
- Bloggers: Highly suitable if they run blogs focused on education, test preparation (e.g., law school, medical school, MBA), career advice, finance, real estate, or professional certifications.
- TikTokers/YouTubers/Video Editors/Livestreamers (KOL/Influencers): Highly suitable if their content focuses on specific test prep strategies, ‘day in the life’ of a student in a Kaplan-relevant field, study tips, or reviews of education and career-advancing services.
- KOC (Key Opinion Consumers): Suitable if they can provide authentic, detailed reviews of Kaplan courses they have personally used.
- Influencers: Very suitable, especially those in the professional (LinkedIn, professional groups) and educational sectors.
The program is ideal for content creators and influencers in the education and self-development spaces.
Kaplan Affiliate Software
Kaplan typically uses third-party affiliate management software or established affiliate networks to manage its program. Common networks mentioned include FlexOffers and CJ Affiliate (Commission Junction).
This approach means they rely on a robust, established platform for tracking, reporting, application approval, and payment processing, rather than relying solely on in-house software.
3 Alternatives for Kaplan Affiliate Program
Kaplan’s main competitors and alternatives in the affiliate marketing space are generally other major education and e-learning platforms. Three suitable alternatives are Udemy, Coursera, and Teachable.
| Comparison Factor | Kaplan Affiliate Program | Udemy Affiliate Program | Coursera Affiliate Program | Teachable Affiliate Program |
| Average Bill | High (Courses/Bundles often $300 to over $2,000) | Low to Medium (Individual courses often $19 to $199) | Medium (Specializations/Certificates often $39 to $79 per month) | Medium (Monthly/Annual subscription for course creators) |
| Entry Fees | None | None | None | None |
| Commission | 1% – 5% (Fixed rate, high total commission due to high price) | Variable (Often 10% – 20%) | 10% – 45% | Up to 30% (Often recurring) |
| Conversion | Low (High-cost, high-commitment purchase) | High (Impulse-buy pricing for many courses) | Medium (Trusted university brands, subscription model) | Medium (Focus on course creator platform, not individual courses) |
| Payment Frequency | Net 60 (Monthly, after 60-day lag) | Monthly (Varies by network) | Monthly (Varies by network) | Monthly (Varies by network) |
| Withdrawal Threshold | $25 (General), $1,000 (Wire) | Varies (Often $10 – $50) | Varies (Often $10 – $50) | Varies (Often $10 – $50) |
| Marketing Materials | Banners, Text Links (via network) | Deep linking, Banners, Text Links | Product feeds, Banners, Text Links | Text Links, Webinars, Free Training Links |
