Keap Brand Description
Keap (formerly Infusionsoft) is a private company that offers a comprehensive Customer Relationship Management (CRM) and sales/marketing automation platform specifically designed for small businesses.
It provides tools to manage customers, automate email marketing, handle sales, and even manage e-commerce. Keap’s primary goal is to help small businesses organize their customer data, automate repetitive tasks, and scale their growth efficiently. It is a Software as a Service (SaaS) product.
Keap Affiliate Program Overview
The Keap Affiliate Program, also known as the Keap Referral Partner program, allows individuals and businesses to earn commissions by referring new customers who purchase a Keap software subscription. The program is designed for customers or others who want to share the product with their network. It typically focuses on referring the core Keap software solutions.
| Factor | Detail |
| Industry | Software (SaaS), Business Services, Small Business CRM, Marketing & Sales Automation |
| Product Type | Digital Software Subscription |
| Affiliate Program Type | CPA (Cost Per Acquisition) / Referral Partner Program |
Keap Affiliate Program Offers
Keap provides its affiliates with necessary resources and clear guidelines for promoting the software. It has specific rules regarding accepted traffic and content to maintain brand integrity and compliance.
| Factor | Detail |
| Promotional Materials | Ad assets, marketing materials, and a unique referral link are typically provided to affiliates through the PartnerStack dashboard. |
| Affiliate Cookie Duration | The cookie duration is generally 90 days (though some sources mention 30 days, 90 days is a common standard for SaaS). |
| Accepted Traffic Source | Accepted traffic sources are generally broad, but must adhere to Keap’s terms, ensuring they don’t engage in fraud or misuse. |
| Accepted Countries | The program coverage is often worldwide (global reach). |
| Explicit Content | Websites or platforms displaying obscene or sexually explicit material are strictly prohibited as per the terms of service. |
| Religious or Political Content | Websites or platforms displaying hate-related or abusive material, or anything advocating discrimination, are strictly prohibited. The terms focus on preventing unsuitable content rather than explicitly banning non-discriminatory religious or political content. |
Keap Affiliate Commissions & Payments
The Keap Affiliate Program offers a recurring commission structure, a major benefit for affiliates promoting subscription-based software. Payments are handled through a third-party affiliate platform.
| Factor | Detail |
| MLM (Multi-Level Marketing) | The Keap Affiliate Program is generally a single-tier program, meaning commissions are earned only on the sales the affiliate directly generates. |
| Commission Rate | 20% recurring commission for one full year (12 months) of the customer’s subscription fee. Some structures may also offer fixed payments for qualified leads/trials (e.g., $10-$25 per lead/trial signup, and up to $300/sale). |
| Commission Structure | Recurring/Subscription-based. Affiliates earn commission on the monthly subscription payments made by the referred customer for the first year. |
| Payout Frequency | Payments are typically sent out monthly (e.g., on the 20th of the month for the previous month’s earned commissions). |
| Payout Methods | Payments are usually processed via PayPal or Stripe through the affiliate network (PartnerStack). |
| Minimum Payout | Commissions are typically only paid out when the total amount earned reaches a minimum threshold, which is often $100 (though some sources mention as low as $5). |
Suitable Affiliates for Keap Affiliate
The Keap Affiliate Program is highly suitable for individuals and organizations whose audience consists of small business owners, entrepreneurs, and marketing/sales professionals looking for comprehensive CRM and automation solutions.
- Bloggers, YouTubers, KOC, KOL, Influencers, and Livestreamers who focus on:
- Small Business Management and Growth
- Digital Marketing, Email Marketing, and Sales Strategies
- Software Reviews and Business Tool Recommendations
- SaaS (Software as a Service) reviews and comparisons
- Consultants and Agencies (especially those not in the Certified Partner program) who advise small businesses on their tech stack.
- Video editors who work with the above-mentioned content creators and can also promote the program.
The ideal affiliate has an audience actively seeking solutions to streamline and automate their sales and marketing processes.
Keap Affiliate Software
Keap utilizes a well-known, specialized, third-party affiliate management software to run its program:
Keap uses PartnerStack (partnerstack.com) to manage its affiliate program (Keap Referral Partner Program). PartnerStack is a platform specifically oriented toward managing partnerships and recurring commissions for SaaS and B2B software businesses.
3 Alternatives for Keap Affiliate Program
Keap competes in the robust CRM and Marketing Automation space. Here are three alternatives with active affiliate programs for comparison: HubSpot, ActiveCampaign, and Pipedrive.
| Comparison Factor | Keap Affiliate Program | HubSpot Affiliate Program | ActiveCampaign Affiliate Program | Pipedrive Affiliate Program |
| Average Bill | Varies widely; plans start lower, but higher tiers/onboarding services increase cost significantly. | Varies widely; plans range from free to high-cost enterprise tiers. | Varies widely; tiered plans based on contacts and features. | Varies widely; tiered subscription plans per user. |
| Entry Fees | $0 (Free to join the Referral Partner Program) | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) |
| Withdrawal Threshold | Typically $100 (some sources say $5, dependent on platform/tier) | Typically $10 (often higher for wire transfers) | Typically $100 | Typically $25 – $50 (depending on payout method) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 20% recurring for 1 year (or fixed CPA rewards). | 15% recurring forever OR 100% of the first month’s revenue. | 20% to 30% recurring for the customer’s lifetime. | 20% to 30% recurring for the customer’s first year (12 months). |
| Conversion | Focuses on small business owners needing integrated CRM and automation. | Appeals to all business sizes, especially those seeking a full marketing/sales/service suite. | Strong conversion for businesses prioritizing email marketing and automation complexity. | Strong conversion for sales teams focusing on visual pipeline management (CRM). |
| Marketing Materials | Unique links, ad assets, and marketing materials via PartnerStack. | Large library of banner ads, demo videos, and pre-written copy. | Unique links, banners, and ready-to-use content. | Unique links, banners, logos, and product information. |
