About King Arthur Baking

The King Arthur Baking Company, formerly King Arthur Flour, is the oldest flour company in the United States, founded in 1790. Headquartered in Norwich, Vermont, it is an employee-owned benefit corporation. King Arthur is a premium supplier of high-quality, unbleached and unbromated flours, baking ingredients, mixes, cookbooks, and baking tools.

Beyond products, the company is a comprehensive resource for bakers of all skill levels, offering recipes, tutorials, a Baker’s Hotline for advice, and baking classes both in-person and virtually. The brand rebranded to King Arthur Baking Company to reflect its expanded commitment to all things baking, focusing on quality, community, and sustainability.

King Arthur Baking Affiliate Program Overview

The King Arthur Baking Affiliate program invites partners to earn commissions by promoting their extensive range of baking products, ingredients, and resources. It’s a standard cost-per-sale (CPS) program, making it an excellent opportunity for those in the culinary and home goods space. The program is managed externally through a recognized affiliate network.

Information Details
Industry Food & Beverage, Baking, E-Commerce, Retail
Product Type Physical Products (Flour, Ingredients, Mixes, Tools, Cookbooks) and Digital Products (Baking Classes)
Affiliate Program Type Cost Per Sale (CPS)

King Arthur Baking Affiliate Program Offers

The program provides affiliates with necessary resources and clear parameters to help drive conversions. The 30-day cookie duration gives affiliates a good window to earn credit for sales following the customer’s initial click. While specific restrictions on content types are not always publicly detailed, standard affiliate practices usually prohibit explicit, hateful, or illegal content.

Offer Detail Specification
Promotional Materials Banners, links, full product datafeed for deep-linking, regular newsletters with product/sale information
Affiliate Cookie Duration 30 Days
Accepted Traffic Source Generally accepted (Blogs, social media, content sites) – Must align with network and brand standards
Accepted Countries The program is generally open to global affiliates, but King Arthur Baking primarily only ships within the US; therefore, an audience base in the US is required for successful conversions.
Explicit Content Generally not accepted (Must comply with the affiliate network’s terms).
Religious or political content Generally not accepted (Must comply with the affiliate network’s terms and brand standards).

King Arthur Baking Affiliate Commissions & Payments

King Arthur Baking offers a tiered commission structure based on the customer type, which is a common practice to incentivize new customer acquisition. The payments are handled by the third-party affiliate network, which sets the payout schedule and minimum threshold.

Payment Detail Specification
MLM No (It is a standard affiliate program)
Commission Rate 5% for new customer orders; 2% for coupon and loyalty partners
Commission Structure Percentage of Sale (Tiered)
Payout Frequency Monthly (Around the 20th day of the month)
Payout Methods Check, Direct Deposit, Bank Transfer, Payoneer (Varies based on the network)
Minimum Payout $50 (Standard for the managing network)

Suitable Affiliates for King Arthur Baking Affiliate

The King Arthur Baking Affiliate Program is an ideal fit for content creators and influencers who focus on baking, cooking, and related lifestyle niches, particularly those with a significant audience in the United States.

  • Bloggers: Highly Suitable. Excellent for food bloggers, recipe developers, and home economics content creators who can naturally integrate product reviews and links into their instructional baking content.
  • TikTokers: Suitable. Can effectively promote products through short, engaging baking tutorials, haul videos, and product demonstrations, but content must be linkable (e.g., bio link or dedicated storefront).
  • KOC (Key Opinion Consumers): Suitable. Those who genuinely use and love King Arthur products can provide authentic reviews and demonstrations.
  • KOL (Key Opinion Leaders)/Influencers: Highly Suitable. Influencers in the culinary, home, and family niches can generate significant interest through endorsements, sponsored bakes, and recipe creation.
  • YouTubers: Highly Suitable. Perfect for long-form video content like baking tutorials, product comparisons (flours, tools), and recipe channels where King Arthur products are central to the process.
  • Video editors: Not a direct fit for promotion, but often work with suitable affiliates (YouTubers, TikTokers) to create the content.
  • Livestreamers: Suitable. Those who stream “Bake-Alongs” or cooking sessions can mention and link the exact King Arthur ingredients and tools they are using in real-time.

King Arthur Baking Affiliate Software

King Arthur Baking Company does not use in-house affiliate management software.

The program is professionally managed through a third-party affiliate management network, specifically Awin (Affiliate Window). This network is responsible for tracking clicks, managing reporting, and processing affiliate payments.

3 Alternatives for King Arthur Baking Affiliate Program

If an affiliate is looking for alternatives to King Arthur Baking, the following three programs are in the cooking and baking space and offer different product focuses, from appliances to specialty ingredients and meal kits.

KitchenAid, YesChef, and Home Chef are three alternatives to consider.

  • KitchenAid: Focuses on premium kitchen appliances (like the iconic stand mixer), tools, and cookware, appealing to serious home cooks and bakers.
  • YesChef: Offers an educational angle with subscription-based cooking and baking video lessons from world-class chefs, ideal for content creators focused on skill-building.
  • Home Chef: A meal-kit subscription service, which offers an alternative by focusing on convenience and pre-portioned ingredients for ready-to-make meals, appealing to a broader audience than pure baking.

Affiliate Program Comparison

Factor King Arthur Baking Alternative 1: KitchenAid Alternative 2: YesChef Alternative 3: Home Chef
Average Bill Not publicly specified, but includes tools and high-quality ingredients $\approx \$103$ (Varies widely due to product type) Subscription Price (Varies by plan) Subscription Price (Varies by plan)
Entry Fees Free to Join Free to Join Free to Join Free to Join
Withdrawal Threshold $\$50$ (via Awin/ShareASale) Not specified (Payoneer) Not specified Not specified (Payoneer)
Payment Frequency Monthly Not specified Monthly Not specified
Commission 5% (New Customer), 2% (Coupon/Loyalty) 5% 10% (Per subscription) $\$10$ (Per first sale/new customer)
Conversion Physical & Digital Goods High-Value Appliances & Tools Subscription Sign-ups Subscription Sign-ups (Meal Kits)
Marketing Materials Banners, Links, Datafeed, Newsletters Custom-curated collections Discount Codes Logos, Banners, Marketing Artwork, Bonuses