About Kinguin
Kinguin is an established online global marketplace that was founded in 2013. It primarily functions as a platform connecting buyers and third-party sellers for digital goods, similar to an eBay for digital content.
Its main product offering includes:
- Video game keys for popular platforms like Steam, Origin, Uplay, Battle.net, Xbox, and PlayStation.
- Software licenses (e.g., operating systems, productivity software).
- In-game items and digital assets.
- Prepaid cards and gift cards.
Kinguin is known for its competitive pricing on digital products and its focus on the global gaming community, serving over 10 million users worldwide.
Kinguin Affiliate Program Overview
The Kinguin Affiliate Program is a partnership opportunity for individuals and businesses to earn commissions by promoting the wide variety of digital products available on the Kinguin marketplace. Affiliates refer customers, and when a successful purchase is made, they earn a commission based on the customer’s status (new or returning).
| Information | Detail |
| Industry | Gaming, E-commerce, Digital Goods, Software |
| Product Type | Digital Game Keys, Software Licenses, In-Game Items |
| Affiliate Program Type | Cost Per Sale (CPS) / Pay Per Sale |
Kinguin Affiliate Program Offers
The program provides affiliates with necessary tools and guidelines to effectively promote the marketplace, offering a competitive structure, especially regarding its cookie duration.
| Information | Detail |
| Promotional Materials | Banners, text links, product feed/API, social media content |
| Affiliate Cookie Duration | Lifetime (Theoretically, you earn commission on the referred customer’s future purchases, though this can be dependent on the affiliate network used). |
| Accepted Traffic Source | Blogs, YouTube channels, social media channels, email newsletters, review platforms, gaming communities. |
| Accepted Countries | Worldwide (Global program, with a focus on markets like the US, UK, Canada, Australia, and Europe). |
| Explicit Content | Not allowed. |
| Religious or political content | Not allowed. |
Kinguin Affiliate Commissions & Payments
The commission structure for Kinguin is tiered, offering a higher rate for new customer acquisition, which incentivizes affiliates to bring fresh traffic to the platform.
| Information | Detail |
| MLM | No (Single-tier commission structure for sales) |
| Commission Rate | Varies (e.g., 2.5% – 5.0% per sale, or up to 7.5% depending on the affiliate network and deal) |
| Commission Structure | Tiered CPS: Typically 5.0% for purchases by new customers and 2.5% to 2.91% for purchases by returning customers. |
| Payout Frequency | Monthly intervals. |
| Payout Methods | PayPal, Bank Wire Transfer (also potentially Skrill, WebMoney, depending on the network/agreement). |
| Minimum Payout | $50 (May vary based on the affiliate network). |
Suitable Affiliates for Kinguin Affiliate
The Kinguin affiliate program is highly suitable for content creators and marketers whose audience has a strong interest in gaming, digital entertainment, and finding deals on software.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Ideal for posting game reviews, “best deals” lists, or comparisons of game keys. |
| TikTokers / KOC | Medium | Can promote quick deals, new game announcements, or impulse purchases, but content life is short. |
| KOL / Influencers | High | Excellent for direct recommendations, especially on gaming-focused channels or pages, leveraging their authority and reach. |
| YouTubers | High | Perfect for product reviews, “how-to-buy” guides, PC build cost breakdowns (including software), and sponsored segments in gaming videos. |
| Video editors | Low to Medium | Not directly targeted, but those with a strong social media presence or portfolio site could promote software licenses. |
| Livestreamers | Very High | Can feature a live deal-of-the-day, place links directly in their stream description, and offer codes while playing games. |
Kinguin Affiliate Software
Kinguin does not rely exclusively on in-house management software. Kinguin makes its affiliate program available on various third-party affiliate networks and platforms, which provide the tracking and payment infrastructure.
- Affiliate Networks Used: Kinguin can be found on major global networks such as Awin and CJ Affiliate, as well as other platforms like MyLead and Admitad.
- In-House: They also appear to run a direct program, sometimes referred to as “Kinguin UP! Affiliate Program,” for direct collaborations and influencers, managed by an internal affiliate specialist.
3 Alternatives for Kinguin Affiliate Program
Kinguin competes in the digital game key and gaming products space. Three suitable alternatives are G2A, Green Man Gaming (GMG), and Fanatical, each having a slightly different focus.
- G2A: A direct competitor, also operating a large global marketplace for digital keys.
- Green Man Gaming (GMG): An authorized digital game retailer known for strong discounts and officially licensed keys and bundles.
- Fanatical: Specializes in officially licensed game bundles and deals, often partnering with publishers directly.
| Comparison Factor | Kinguin | G2A (Competitor) | Green Man Gaming (GMG) | Fanatical |
| Average Bill | Medium (Competitive pricing on keys) | Medium (Competitive pricing on keys) | Medium to High (Higher official prices, but with discounts/bundles) | Low to Medium (Focus on low-cost bundles) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | $50 (Varies by network) | Varies (e.g., €30-€100 depending on method/network) | Varies (Network-dependent) | Varies (Network-dependent) |
| Payment Frequency | Monthly | Monthly (Varies by network) | Monthly (Varies by network) | Monthly (Varies by network) |
| Commission | 2.5% – 5.0% (Tiered) | Varies (Often tiered or product-dependent) | Up to 5% base, 10% on bundles | Up to 5% |
| Conversion | High (Due to brand recognition and lowest price appeal) | High (Due to brand recognition and price appeal) | Good (Official retailer status, strong deals) | Good (High-value bundles, licensed keys) |
| Marketing Materials | Banners, Links, Product Feed | Banners, Links, API, Bounties | Banners, Links, Weekly Newsletters | Banners, Links, Previews of deals |
