About Konga
Konga is a prominent Nigerian e-commerce company founded in 2012, headquartered in Lagos. It operates as both a direct retailer and a third-party online marketplace, offering a vast array of products across numerous categories, including electronics, fashion, home and kitchen items, computers, health and beauty, and more. Konga has expanded its ecosystem to include logistics services (Konga Express) and a payment system (KongaPay), aiming to be the engine of commerce and trade in Africa.
Konga Affiliate Program Overview
The Konga Affiliate Scheme is a collaboration program that empowers individuals and businesses to become brand advocates and earn commissions by promoting Konga’s products to their audience. Affiliates use unique links to generate sales and monetize their influence.
| Category | Details |
| Industry | E-commerce / Online Retail |
| Product Type | Physical Goods (Electronics, Fashion, Home Appliances, etc.) and Services (KongaPay, Konga Express) |
| Affiliate Program Type | Cost Per Sale (CPS) / Revenue Share |
Konga Affiliate Program Offers
Konga provides its affiliates with the necessary tools and guidelines to effectively promote the platform and its products.
| Category | Details |
| Promotional Materials | Unique affiliate links, custom campaign links, banners (image, flash), rotators, and access to a dashboard with analytics and news. |
| Affiliate Cookie Duration | 60 days (according to some sources); other sources mention 30 days. It is advisable to confirm the current policy upon signup. |
| Accepted Traffic Source | Websites, blogs, social media platforms (TikTok, YouTube, etc.), email marketing, and physical sales points (reselling). |
| Accepted Countries | Primarily focused on Nigeria, given Konga’s core market and logistics network. |
| Explicit Content | Not explicitly stated in the public overview, but it is standard for e-commerce platforms to prohibit promotion on sites with explicit content. |
| Religious or political content | Not explicitly stated, but affiliates are generally advised to align content with the brand’s professional image. |
Konga Affiliate Commissions & Payments
Affiliates earn a percentage commission on successful sales generated through their unique links. The structure can include additional incentives based on performance targets.
| Category | Details |
| MLM (Multi-Level Marketing) | The core program is a direct affiliate model. However, some sources mention opportunities for referral commissions/backend commissions based on performance, which might involve a tiered structure. |
| Commission Rate | Ranges up to 9% per sale, varying by product category. Lower-priced categories (e.g., fashion, beauty) generally offer higher rates than high-ticket items (e.g., electronics, computers). |
| Commission Structure | Percentage of the sale price (CPS). The rate is tiered based on the product category. There are also performance-based back-end commissions for meeting sales targets (Bands: Associate, Silver, Gold, Platinum). |
| Payout Frequency | Monthly |
| Payout Methods | Primarily via KongaPay account, with options for bank transfer/wire transfer. |
| Minimum Payout | 10,000 Nigerian Naira (NGN) |
Suitable Affiliates for Konga Affiliate
The Konga Affiliate Program is suitable for a wide range of individuals and entities due to the platform’s diverse product catalog and focus on local market engagement.
| Affiliate Type | Suitability |
| Bloggers | High. Can write in-depth reviews, comparison articles, and “best of” lists across various Konga product categories (tech, fashion, home). |
| TikTokers | High. Ideal for creating short, engaging product showcases, unboxing videos, and promoting flash sales or unique fashion items. |
| KOC (Key Opinion Consumer) | High. Can leverage personal reviews and authentic experiences with products bought from Konga to influence peers and small communities. |
| KOL (Key Opinion Leader) / Influencers | High. Their large, targeted audience is excellent for driving significant traffic and conversions for specific product niches. |
| YouTubers | High. Can create video reviews, tutorials, and lifestyle content featuring Konga products (e.g., tech reviews, haul videos, home decor changes). |
| Video editors | Medium. While they don’t directly promote, their skills are vital for creating high-quality, engaging content for other affiliate types (TikTokers, YouTubers, Livestreamers) to use for promotion. |
| Livestreamers | High. Can host live shopping sessions, unboxings, and Q&A sessions, demonstrating products in real-time and driving instant purchases with a strong sense of urgency. |
Konga Affiliate Software
Konga utilizes external, dedicated affiliate management software to run its program, providing robust tracking and reporting.
- Konga uses Post Affiliate Pro (an external, dedicated affiliate management software) to track clicks, sales, and commissions.
3 Alternatives for Konga Affiliate Program
Here are three popular e-commerce and digital product affiliate program alternatives in the Nigerian market, offering different product focuses: Jumia Affiliate Program, Expertnaire, and Selar’s Affiliate Network.
| Comparison Factor | Konga Affiliate Program (E-commerce) | Jumia Affiliate Program (E-commerce) | Expertnaire (Digital Products) | Selar’s Affiliate Network (Digital/Physical) |
| Average Bill | Varies widely (from small fashion items to high-value electronics). | Varies widely (similar to Konga, a full e-commerce range). | High (Focus on high-value digital courses/e-books). | Medium to High (Digital products typically higher than physical goods). |
| Entry Fees | Free to join. | Free to join. | Requires payment for the primary training course (e.g., 72IG) to access the program. | Requires a small annual membership fee (approx. N3,000). |
| Withdrawal Threshold | 10,000 NGN | Not specified publicly (but commissions are typically paid monthly). | No minimum threshold (paid weekly). | No minimum threshold (paid weekly or upon request). |
| Payment Frequency | Monthly | Monthly | Weekly | Weekly (or as set by the creator). |
| Commission | Up to 9% (based on product category). | Ranges from 4% to 11% (based on product category). | Often 40% to 75% (High margins due to digital nature). | Ranges from 10% to 50% (set by the product creator). |
| Conversion | Moderate to High (due to trusted brand and wide appeal of physical products). | Moderate to High (similar to Konga, an established major player). | High (High commissions motivate affiliates, often focused on problem-solving courses). | High (Good variety of digital products, low barrier to entry for affiliates). |
| Marketing materials | Unique links, banners, rotators, custom campaign links. | Unique links, banners, widgets, deep-linking tools. | Swipe files, email copy, ad creatives (provided by product creators). | Unique links, customizable product pages (provided by product creators). |
