About Kroger

The Kroger Co. is the largest supermarket chain in the United States by revenue and the second-largest general retailer (behind Walmart).

Founded in 1883 in Cincinnati, Ohio, Kroger operates nearly 2,800 stores in 35 states under two dozen banners, including Ralphs, Fred Meyer, Harris Teeter, and King Soopers.

Known for its “Fresh for Everyone” motto, the brand has successfully expanded into e-commerce, offering “Ship to Home,” “Delivery,” and “Pickup” services, which form the core of its affiliate marketing efforts.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Kroger Affiliate Program Overview

The Kroger affiliate program allows partners to earn commissions by promoting Kroger’s online shopping services. It is primarily managed through the Impact Radius network.

Information Category Details
Industry Retail / Grocery / E-commerce
Product Type Groceries, Household Essentials, Health & Beauty, Home Goods
Affiliate Program Type CPS (Cost Per Sale) / CPA (Cost Per Action)

Kroger Affiliate Program Offers

Kroger provides affiliates with the necessary tools to drive traffic, focusing mainly on their online delivery and pickup services.

Feature Details
Promotional Materials Banners, Text Links, Product Feeds, Seasonal Creative
Affiliate Cookie Duration Typically 1 to 7 days (varies by campaign)
Accepted Traffic Source Content sites, Blogs, Social Media, Email (with approval)
Accepted Countries United States only
Explicit Content Strictly Prohibited
Religious or Political Content Strictly Prohibited

Kroger Affiliate Commissions & Payments

The commission structure is designed to reward affiliates for bringing in both new and returning customers to their digital platform.

Payment Factor Details
MLM (Multi-Level Marketing) No (This is a traditional affiliate program)
Commission Rate Generally 1% – 2% on sales; Fixed fees for new customer sign-ups
Commission Structure Percentage of sale for “Ship to Home”; Fixed fee for first Pickup/Delivery
Payout Frequency Monthly (Net 30 or Net 45)
Payout Methods Direct Deposit (ACH), Check, or PayPal (via Impact)
Minimum Payout $25 – $50 (Depending on Impact settings)

Suitable Affiliates for Kroger Affiliate

Kroger is a “mass-market” brand, making it suitable for a wide range of creators:

  • Bloggers: Specifically those in the Food, Recipe, Parenting, and Frugal Living niches.
  • TikTokers: Ideal for “Grocery Hauls,” “What I eat in a day,” and “Budget meal prep” content.
  • KOC (Key Opinion Consumers): Everyday shoppers who share honest reviews with their tight-knit communities.
  • KOL/Influencers: Lifestyle influencers who promote convenience and healthy living.
  • YouTubers: Creators doing long-form cooking tutorials or household organization videos.
  • Video Editors: Can partner with creators to produce high-quality “shoppable” short-form ads for the brand.
  • Livestreamers: Creators who do “Shop with Me” live sessions or cooking demonstrations.

Kroger Affiliate Software

Kroger does not use in-house software to manage its affiliates. Instead, they use Impact (Impact.com/Impact Radius). This platform provides affiliates with sophisticated tracking, real-time reporting, and automated payment processing.

3 Alternatives for Kroger Affiliate Program

If you are looking for grocery and retail alternatives, Walmart, Target, and Amazon are the primary competitors.

Comparison Factor Kroger Walmart Target Amazon Associates
Average Bill $50 – $100 $50 – $120 $60 – $110 $40 – $60
Entry Fees $0 (Free) $0 (Free) $0 (Free) $0 (Free)
Withdrawal Threshold $25 $50 $10 $10
Payment Frequency Monthly Monthly Monthly Monthly
Commission 1% – 2% 1% – 4% 1% – 8% 1% – 10%
Conversion Moderate/High High High Very High
Marketing Materials Standard Banners Advanced/API High-quality Banners SiteStripe/API