About Lacoste
Lacoste is a renowned French fashion brand founded in 1933 by tennis champion René Lacoste and entrepreneur André Gillier. It is instantly recognizable by its iconic green crocodile logo.
The brand is known for pioneering the simple, elegant, and functional Polo shirt, which was originally designed for movement on the tennis court. Today, Lacoste has evolved beyond sportswear to offer a wide range of premium products, including apparel for men, women, and children, footwear, leather goods, eyewear, watches, and fragrances. The brand balances its sports heritage with a sense of accessible luxury, quality craftsmanship, and a timeless, preppy aesthetic.
Lacoste Affiliate Program Overview
The Lacoste Affiliate Program invites publishers and content creators to earn commissions by promoting Lacoste products. It is generally hosted on established affiliate networks, which manage the tracking, reporting, and payment processes. This program is particularly suitable for those in the fashion, lifestyle, and sportswear niches, allowing them to monetize their content by directing their audience to Lacoste’s online store.
| Factor | Detail |
| Industry | Fashion, Sportswear, Luxury-adjacent, Accessories |
| Product Type | Physical products (Apparel, Footwear, Leather Goods, Fragrances, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) / Merchant Program |
Lacoste Affiliate Program Offers
The program provides affiliates with the necessary resources and established terms to effectively promote the brand. Common marketing materials like banners and links are typically provided, and the general terms specify what kind of promotional content and sources are accepted.
| Factor | Detail (Based on available common information) |
| Promotional Materials | Banners, Text Links, Deep Links, Product Feeds, Unique Coupon Codes |
| Affiliate Cookie Duration | Short, often 3 days (though some regional programs may offer up to 30 days) |
| Accepted Traffic Source | Content sites, Blogs, Social Media, Review sites (Generally, as long as it adheres to terms) |
| Accepted Countries | Varies by program instance (e.g., US, FR, AU, specific regional programs) |
| Explicit Content | Not Accepted. Affiliates must not promote the brand in sexually explicit, violent, or illegal materials. |
| Religious or political content | Not Accepted. Affiliates may not use any political, controversial, or disastrous information for promotion. |
Lacoste Affiliate Commissions & Payments
The Lacoste affiliate structure is based on a standard commission model, typically offering a percentage of the sale value. Payments are usually processed through the hosting affiliate network.
| Factor | Detail (General consensus from program information) |
| MLM (Multi-Level Marketing) | No. This is a standard single-tier affiliate program. |
| Commission Rate | Generally 2.4% to 4% per sale (Rate may vary by network, region, or product type) |
| Commission Structure | Percentage of the total sale value (CPS) |
| Payout Frequency | Monthly (often around the 20th of the following month for paid transactions) |
| Payout Methods | Direct Deposit (ACH), Check, Payoneer (Varies by network) |
| Minimum Payout | Varies by network (Some networks hosting Lacoste, like CJ, often have a threshold of $50 or less, while some data suggests no minimum threshold is required) |
Suitable Affiliates for Lacoste Affiliate
The Lacoste Affiliate Program is most suitable for content creators whose audience is interested in premium fashion, sportswear, and lifestyle products, particularly those with a focus on classic, preppy, or casual elegant styles. Given the relatively high average order value (AOV) of its products (cited around $142), even a low commission rate can result in respectable earnings per sale.
- Bloggers: Highly suitable, especially fashion, lifestyle, and sportswear blogs that can create detailed reviews, style guides, and “how-to-wear” content.
- TikTokers/KOL/Influencers: Very suitable, as visual platforms are ideal for showcasing fashion. Creators focusing on “get ready with me,” outfit of the day (OOTD), or lifestyle aesthetics align perfectly.
- KOC (Key Opinion Consumers): Suitable, as genuine product reviews and recommendations can drive high trust and conversions.
- YouTubers: Highly suitable for video content like hauls, product reviews, styling videos, and showcasing the quality of the apparel.
- Video editors: Suitable, as high-quality, professional video content is crucial for promoting a premium fashion brand.
- Livestreamers: Suitable for live shopping events, unboxing, and real-time styling demonstrations.
Lacoste Affiliate Software
Lacoste, as a major global brand, typically manages its affiliate program through established third-party affiliate networks rather than exclusively in-house software.
Commonly cited affiliate networks hosting the Lacoste program include:
- Commission Junction (CJ Affiliate)
- FlexOffers
- Admitad
- Awin
This strategy leverages the networks’ sophisticated tracking, payment processing, and large publisher base.
3 Alternatives for Lacoste Affiliate Program
For affiliates interested in the fashion and apparel niche, alternatives to Lacoste often include other classic or premium brands known for similar product quality and style. Here are three common alternatives and a comparison table.
- Ralph Lauren: A primary competitor known for its classic, preppy American style, offering a similar product range including polo shirts, clothing, and accessories.
- Adidas: A major global sportswear and lifestyle brand, which is a good alternative for affiliates focusing more on the sport and street-style side of Lacoste’s appeal.
- ASOS: A global online fashion and beauty retailer that carries a massive inventory, including many high-street and premium brands, offering high conversion potential due to its wide selection.
Affiliate Program Comparison
| Comparison Factor | Lacoste | Ralph Lauren (General estimate) | Adidas (General estimate) | ASOS (General estimate) |
| Average Bill (AOV) | $142 (High) | High (Similar to Lacoste) | Medium-High | Medium |
| Entry Fees | $0 (Free to join via network) | $0 (Free to join via network) | $0 (Free to join via network) | $0 (Free to join via network) |
| Withdrawal Threshold | Varies by network (e.g., $50) | Varies by network | Varies by network | Varies by network |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 2.4% – 4% | Varies (Often 5% – 8%) | Varies (Often 7% – 10%) | Varies (Often 4% – 7%) |
| Conversion | Medium (High-ticket/Premium item) | Medium (High-ticket/Premium item) | High (Brand recognition & demand) | High (Wide selection & frequent sales) |
| Marketing Materials | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed, Contests |
