About Ladbrokes
Ladbrokes is a well-established and globally recognized betting and gaming brand with a long history, tracing its roots back to 1886. Initially focused on horse racing commission agents, it has evolved into a major operator offering a wide range of products including sports betting, online casino, poker, and virtual games across multiple markets, particularly in the UK, Ireland, Australia, and Belgium. Since 2018, Ladbrokes has been owned by Entain PLC, one of the world’s largest gaming groups.
Ladbrokes Affiliate Program Overview
The Ladbrokes Affiliate Program, often managed under Entain Partners (formerly Ladbrokes Coral Partners), allows website owners and publishers to earn commissions by referring new, depositing players to the Ladbrokes online betting and gaming platforms. It is a key way for the brand to drive new customer acquisition.
| Characteristic | Description |
| Industry | iGaming, Sports Betting, Online Casino, Poker, Bingo |
| Product Type | Digital Services (Online Gambling) |
| Affiliate Program Type | Brand-specific, managed by the parent company’s network (Entain Partners) |
Ladbrokes Affiliate Program Offers
The program provides affiliates with tools and flexible terms to promote the Ladbrokes brand across its various gaming products.
| Feature | Details |
| Promotional Materials | Access to various creative assets, banners, tracking links, attractive sign-up offers, and promotions. |
| Affiliate Cookie Duration | Typically cited as 45 days or 90 days, depending on the specific campaign or network. (A 45-day window for a qualifying lead is mentioned in some sources). |
| Accepted Traffic Source | Generally, websites and publishers in the gambling, sports betting, casino, and poker niches. Acceptance is based on terms and conditions, often requiring traffic from specific regions. |
| Accepted Countries | Restricted to licensed and regulated markets, which commonly include the UK, Ireland, Australia, Belgium, Spain, and Sweden. Traffic from other regions may not qualify for commission. |
| Explicit Content | Not generally accepted. Affiliate terms and conditions strictly prohibit explicit, pornographic, or offensive content. |
| Religious or Political Content | Not generally accepted. Affiliates must maintain a professional image and adhere to strict regulatory compliance, often prohibiting promotion on sites with religious or political content. |
Ladbrokes Affiliate Commissions & Payments
Ladbrokes offers competitive and flexible commission models to suit different affiliate strategies, with multiple payout options.
| Feature | Details |
| MLM | The program is not a Multi-Level Marketing (MLM) structure; it is a standard affiliate program. |
| Commission Rate | Highly variable, often up to 65% Revenue Share (RevShare) for the first three months, or a fixed CPA (Cost Per Acquisition) rate per qualifying lead (e.g., $26.5 per lead). |
| Commission Structure | Revenue Share (RevShare), CPA, Fast Cash (a percentage of revenue share for a limited time), and Hybrid (combining CPA and RevShare) options are typically available, negotiated with an Affiliate Manager. |
| Payout Frequency | Monthly, typically within 30 days of the end of the calendar month. |
| Payout Methods | Bank Wire Transfer (or UK BACS transfer), Skrill (Moneybookers), and Neteller. |
| Minimum Payout | Typically £50 or €100 (or equivalent in USD/other currencies), with balances below the threshold carried over to the next month. |
Suitable Affiliates for Ladbrokes Affiliate
The Ladbrokes affiliate program is highly suited for content creators and marketers whose audience has a direct interest in sports, betting, and online gaming. Due to the regulated nature of the industry, the program generally targets established platforms.
| Affiliate Type | Suitability & Rationale |
| Bloggers | High Suitability. Especially those in the sports betting, horse racing, casino, or poker niche. Detailed reviews, guides, and comparison content are very effective. |
| TikTokers | Low Suitability. Direct promotion of gambling on social media platforms like TikTok is often restricted by platform policies and strict gambling regulations, making high-volume traffic difficult to monetize directly. |
| KOC (Key Opinion Consumer) | Moderate Suitability. Can be effective if the KOC has a niche following specifically interested in reviewing betting odds, games, or platforms, but must comply with strict advertising guidelines. |
| KOL (Key Opinion Leader) | High Suitability. Sports analysts, veteran bettors, or figures with a trusted following in the gambling community are ideal, provided they adhere to all legal disclosure and responsible gambling requirements. |
| Influencers | Moderate to High Suitability. Those focused on sports, gaming, finance, or “make money online” topics, with audiences in accepted countries, can be a good fit, but must be careful with platform policies. |
| YouTubers | High Suitability. Channels focused on sports analysis, betting tutorials, casino game reviews, or live streaming gaming sessions are highly suitable, but must follow YouTube’s and regulatory body’s policies on gambling content. |
| Video Editors | Low Suitability. Unless they also create the content and have an audience (e.g., a YouTuber), a video editor’s role is typically support and not direct promotion. |
| Livestreamers | High Suitability. Streamers who focus on casino games or sports betting (where permitted by platform) can generate real-time conversions from an engaged audience. |
Ladbrokes Affiliate Software
Ladbrokes’ affiliate program is managed by Entain Partners, the official affiliate program for brands under the Entain PLC group.
The program typically uses professional, third-party affiliate management software to handle tracking, reporting, and payments. Historically, Ladbrokes Coral Partners relaunched its program using Income Access affiliate software. This means they rely on a robust, established platform specifically designed for the iGaming industry, rather than purely in-house software, to provide affiliates with reliable tools and reporting.
3 Alternatives for Ladbrokes Affiliate Program
The main alternatives are other affiliate programs offered by major, established online gambling and sports betting operators. Here is a comparison with three prominent examples.
| Comparison Factor | Ladbrokes Affiliate (Entain Partners) | Bet365 Affiliates (Bet365) | Paddy Power Affiliates (Paddy Power Betfair) | William Hill Affiliates (William Hill) |
| Average Bill | Not directly applicable (N/A) for service, focuses on customer deposits/revenue. | N/A (Focuses on customer deposits/revenue). | N/A (Focuses on customer deposits/revenue). | N/A (Focuses on customer deposits/revenue). |
| Entry Fees | Free to join. | Free to join. | Free to join. | Free to join. |
| Withdrawal Threshold | £50 / €100 minimum. | Typically £50 / €50 minimum. | Typically £50 minimum. | Typically £50 minimum. |
| Payment Frequency | Monthly. | Monthly. | Monthly. | Monthly. |
| Commission | Up to 65% RevShare (initial offer) or fixed CPA (negotiated). | Typically up to 30% RevShare (standard). | Up to 35% RevShare (standard) or CPA (negotiated). | Up to 40% RevShare (standard) or CPA (negotiated). |
| Conversion | High, due to strong brand recognition and diverse product portfolio. | Very High, recognized as a global leader in sports betting. | High, particularly strong presence in the UK and Ireland. | High, due to long-standing reputation and retail presence. |
| Marketing Materials | Comprehensive suite of banners, creative assets, and customized promotions. | Comprehensive and often product-specific banners and links. | Wide selection of banners, text links, and landing pages. | Professional marketing kits, banners, and personalized assets. |
