About Lane Bryant
Lane Bryant is a prominent American retailer specializing in plus-size women’s apparel and accessories, offering sizes 10–40. Founded in 1904, the brand has a rich history of championing inclusivity and style for curvier women.
It is one of the most recognized and largest plus-size retailers in the United States, providing a diverse range of clothing, including dresses, jeans, activewear, wide-fit shoes, and its well-known Cacique line of intimate apparel, bras, and sleepwear.
Lane Bryant focuses on fashion, fit, comfort, and versatility, positioning itself as a leader in providing fashionable basics and staples alongside current trends.
Lane Bryant Affiliate Program Overview
The Lane Bryant Affiliate Program offers publishers, such as bloggers and content creators, an opportunity to earn commissions by promoting Lane Bryant’s wide selection of plus-size fashion.
Affiliates use unique links, banners, and other promotional materials to direct their audience to the Lane Bryant website, earning a percentage of the resulting sales. The program aims to partner with content creators who align with the brand’s emphasis on fashion, fit, and celebrating women of all sizes.
| Feature | Details |
| Industry | Apparel & Fashion, Specialty Retail |
| Product Type | Women’s Plus-Size Clothing, Intimate Apparel (Cacique), Shoes, Accessories |
| Affiliate Program Type | Cost Per Sale (CPS) |
Lane Bryant Affiliate Program Offers
While exact, current, and official terms can fluctuate and are often fully disclosed upon acceptance into the network, the available public information suggests the following standard offerings for the Lane Bryant Affiliate Program:
| Feature | Details |
| Promotional Materials | Banners, Text Links, Logos, Product/Offer Feeds, Deeplinking capabilities. |
| Affiliate Cookie Duration | Typically 7 days to 30 days (Varies by network/source; 45 days is common for similar programs). |
| Accepted Traffic Source | Websites, Blogs, Content Sites, Social Media (Specific platform terms apply upon sign-up). |
| Accepted Countries | Wide reach, including the United States, Canada, and many countries across Europe, Asia, and more (Generally depends on the specific affiliate network’s reach). |
| Explicit Content | Not accepted (Standard for major retailers). |
| Religious or political content | Content that could be deemed controversial or not aligned with brand values is typically restricted. |
Lane Bryant Affiliate Commissions & Payments
The structure for commissions and payments generally follows the standards set by the affiliate network the brand partners with, ensuring a reliable system for tracking and payout.
| Feature | Details |
| MLM | Not Applicable (This is a standard affiliate marketing program, not Multi-Level Marketing). |
| Commission Rate | Typically 3.2% – 5% per sale (Varies by network and publisher type; 4% has been cited). |
| Commission Structure | Percentage of sale (CPS – Cost Per Sale). |
| Payout Frequency | Varies by affiliate network (Often monthly or on a set schedule after advertiser payment). |
| Payout Methods | Varies by affiliate network (Commonly Direct Deposit, PayPal, or Check). |
| Minimum Payout | Varies by affiliate network (E.g., $10-$100, depending on the network and payment method). |
Suitable Affiliates for Lane Bryant Affiliate
The Lane Bryant Affiliate Program is most suitable for content creators and publishers whose audience is actively interested in plus-size fashion, body positivity, style tips, and intimate apparel for curvier figures.
- Bloggers: Especially those with fashion blogs, plus-size style guides, shopping hauls, and product reviews.
- TikTokers/Influencers/KOL/KOC: Individuals who create engaging video or photo content around plus-size try-ons, outfit styling, body confidence, and reviews of specific products like the Cacique lingerie line.
- YouTubers: Content creators who produce video lookbooks, seasonal fashion hauls, reviews of new arrivals, and ‘what fits’ videos.
- Livestreamers: Those who do live shopping experiences, live try-ons, or Q&A sessions focused on plus-size clothing.
- Video Editors: While not content creators themselves, video editors who collaborate with or manage any of the above on fashion-focused channels would be involved in the promotion.
The core suitability lies in audience relevance to the brand’s key customer demographic (plus-size women’s fashion).
Lane Bryant Affiliate Software
Lane Bryant does not generally use a single in-house affiliate management software. Like many large retailers, they partner with major third-party affiliate networks (Affiliate Management Software) to host and manage their program.
Common networks that have been cited for the Lane Bryant program include:
- Rakuten Advertising (Linkshare)
- FlexOffers
- Sovrn Commerce (VigLink)
- Admitad (Though noted as inactive on this platform at one time)
Publishers must generally apply to and be approved by the brand through one of these external networks.
3 Alternatives for Lane Bryant Affiliate Program
The most suitable alternatives are other retailers focused on plus-size fashion or highly inclusive clothing lines. Three common alternatives that offer affiliate programs are Eloquii, Just My Size, and ModCloth (which also offers plus-size options).
| Comparison Factor | Lane Bryant (Plus-Size Focus) | Eloquii (Plus-Size Focus) | Just My Size (Plus-Size/Intimates) | ModCloth (Vintage/Plus-Size Options) |
| Average Bill | High (Due to focus on quality/staples) | High | Low to Medium (Focus on basics/hosiery/intimates) | Medium to High |
| Entry Fees | Free to Join (via Affiliate Network) | Free to Join (via Affiliate Network) | Free to Join (via Affiliate Network) | Free to Join (via Affiliate Network) |
| Withdrawal Threshold | Varies by Network (e.g., $10-$100) | Varies by Network (e.g., $10-$100) | Varies by Network (e.g., $10-$100) | Varies by Network (e.g., $10-$100) |
| Payment Frequency | Varies by Network (Often Monthly) | Varies by Network (Often Monthly) | Varies by Network (Often Monthly) | Varies by Network (Often Monthly) |
| Commission | 3.2% – 5% CPS | Up to 5% CPS | Up to 6% CPS | Up to 7% CPS |
| Conversion | Moderate to High (Strong brand recognition) | Moderate to High (Dedicated niche) | High (Affordable basics) | Moderate (Niche aesthetic) |
| Marketing Materials | Banners, Links, Data Feed, Deeplinking | Banners, Links, Data Feed | Banners, Links | Banners, Links, Product Feed |
