About Lasso
Lasso is primarily known as an all-in-one affiliate marketing plugin for WordPress and a suite of tools designed to help content creators, bloggers, and niche site owners effectively manage their affiliate links, increase conversions, and maximize revenue.
The plugin offers features like:
- Conversion-optimized product displays and comparison tables to replace plain text links.
- Link health checks that alert users to broken or out-of-stock links.
- Automatic link localization for international traffic.
- Click tracking and link management from a centralized dashboard.
- Link import from competing plugins.
Lasso’s core focus is on enhancing the efficiency and profitability of affiliate content, especially for those who monetize their sites through Amazon and other affiliate programs.
Lasso Affiliate Program Overview
The Lasso Affiliate Program allows individuals and businesses to earn commissions by referring customers to the Lasso WordPress plugin. It is a performance-based partnership where affiliates promote a valuable software solution to other affiliate marketers and content creators.
| Feature | Lasso Affiliate Program Information |
| Industry | Software-as-a-Service (SaaS), Digital Marketing, Affiliate Marketing Tools |
| Product Type | Digital Product (WordPress Plugin/Software Subscription) |
| Affiliate Program Type | Recurring Revenue / RevShare (Subscription-based) |
Lasso Affiliate Program Offers
Lasso provides its affiliates with the necessary tools and favorable conditions to successfully promote the software, focusing on recurring commissions as a major incentive.
| Feature | Lasso Affiliate Program Information |
| Promotional Materials | Affiliate links, access to an affiliate dashboard (via their software), promotional guidelines. |
| Affiliate Cookie Duration | Generally 30 days or 60 days (sources vary, 60 days often applies to their direct platform). |
| Accepted Traffic Source | Blogs/Content Sites (Reviews, tutorials, comparisons), Video/Social Media, Email, Paid Ads (No direct linking), Website(s) and/or social media profile(s) approved in the application. |
| Accepted Countries | Worldwide (Program is global due to the digital nature of the product). |
| Explicit Content | Not explicitly detailed, but generally sites with adult/explicit content are prohibited as per typical SaaS affiliate terms. |
| Religious or political content | Not explicitly detailed, but usually prohibited if the content is inflammatory, extreme, or misleading. Applications are reviewed for “good audience fit.” |
Lasso Affiliate Commissions & Payments
The program is known for offering a competitive commission structure, often centered around the recurring nature of the software subscription.
| Feature | Lasso Affiliate Program Information |
| MLM | No (It is a standard affiliate program, not multi-level marketing). |
| Commission Rate | Varies, typically: 20% Recurring on monthly plans for the customer’s first 12 months, or a different structure like 50% for the first two months on monthly subscriptions and 10% one-time on yearly subscriptions. |
| Commission Structure | Recurring Revenue (on monthly subscriptions, usually for the first 12 months) or a One-Time CPA (Cost Per Acquisition) on annual plans. |
| Payout Frequency | Monthly (e.g., paid on the 7th of the month) on a Net-60 basis (commissions paid after the refund window passes). |
| Payout Methods | PayPal (Most commonly cited, sometimes exclusively). |
| Minimum Payout | None / No Minimum Payout Threshold. |
Suitable Affiliates for Lasso Affiliate
The Lasso Affiliate Program is highly suitable for individuals and groups whose audience consists of other content creators and affiliate marketers who are looking to monetize their websites more effectively.
- Bloggers: Highly Suitable. Especially those who teach others about WordPress, SEO, affiliate marketing, monetization strategies, and niche site building.
- TikTokers: Suitable. For those in the digital marketing/make-money-online niche, showcasing how to boost affiliate earnings on a blog.
- KOC (Key Opinion Consumer) / KOL (Key Opinion Leader): Suitable if they are influential in the marketing or blogging space and can credibly review or recommend the software.
- Influencers: Suitable if their influence is within the digital marketing, entrepreneurship, or WordPress/blogging communities.
- YouTubers: Highly Suitable. Creators who produce videos on affiliate marketing tutorials, WordPress setup, software reviews, and passive income strategies.
- Video editors: Less Suitable. Unless they also run content sites/channels focused on affiliate marketing tools.
- Livestreamers: Suitable if their content is centered on marketing, site-building, or a “working on my niche site” theme.
In essence, the best fit is anyone who creates content for other affiliate marketers and content publishers on WordPress.
Lasso Affiliate Software
Lasso uses a third-party affiliate management software to track and manage its affiliate program.
- Lasso Affiliate Software: Lasso uses Tapfiliate (as mentioned in their terms and external sources) to manage its affiliate program. They do not use in-house software for their affiliate management, but rather a dedicated, external platform.
3 Alternatives for Lasso Affiliate Program
Lasso is a plugin for managing affiliate links and increasing conversions on a website. Suitable alternatives are other tools that offer similar link management, tracking, and optimization features for bloggers. Three common alternatives are: Pretty Links, ThirstyAffiliates, and AAWP (Amazon Affiliate WordPress Plugin).
| Comparison Factor | Lasso | Pretty Links | ThirstyAffiliates | AAWP (Amazon Affiliate WP Plugin) |
| Primary Goal | All-in-one conversion, link management, and link optimization (for all networks). | Link cloaking, tracking, and shortening. | Link management, cloaking, and auto-linking. | Create Amazon affiliate product boxes, lists, and tables. |
| Target Audience | Serious affiliate marketers and bloggers. | General WordPress users, bloggers, affiliate marketers. | Bloggers and affiliate marketers. | Amazon Associates focused bloggers. |
| Entry fees | Subscription fee for the software itself, but free to join the affiliate program. | Free option available; Paid subscription for Pro features. | Free option available; Paid subscription for Pro features. | Paid plugin subscription. |
| Commission | 20% Recurring (or 50% for 2 months, 10% one-time) on software sales. | Varies, generally 20% recurring on subscriptions. | Varies, generally 20% recurring on subscriptions. | Commissions are earned from Amazon Associates for sales driven through the plugin. |
| Conversion Focus | High (Optimized displays, comparison tables, link health). | Moderate (Clean links, tracking). | Moderate (Clean links, auto-linking). | High (Product boxes, comparison tables, bestseller lists). |
| Marketing Materials | Standard affiliate assets. | Standard affiliate assets. | Standard affiliate assets. | N/A (Plugin for promoting Amazon products). |
| Average bill | Medium to High (Based on monthly/annual plan price for the software). | Low to Medium (Based on subscription tier). | Low to Medium (Based on subscription tier). | Low to Medium (Based on subscription tier). |
| Withdrawal threshold | No Minimum Payout (for Lasso’s affiliate program). | Typically a low minimum or none. | Typically a low minimum or none. | N/A (Affiliate payments handled by Amazon). |
| Payment frequency | Monthly (Net-60). | Monthly or on a set schedule. | Monthly or on a set schedule. | N/A (Affiliate payments handled by Amazon). |
