About Levi’s
Levi Strauss & Co., commonly known as Levi’s, is an American clothing company and one of the world’s largest apparel companies, globally renowned for its blue denim jeans. The company was founded in May 1853 by Bavarian immigrant Levi Strauss in San Francisco during the California Gold Rush. Seeing a need for durable work clothes, Strauss and tailor Jacob Davis first manufactured riveted waist overalls (which we now call blue jeans) in 1873.
Levi’s is celebrated for its timeless, iconic styles, particularly the 501 Original jeans, and has evolved from a workwear supplier to a global fashion leader, representing authentic self-expression. Its products, which include tailored slacks, jackets, shirts, and other apparel, are available in over 100 countries worldwide.
Levi’s Affiliate Program Overview
The Levi’s Affiliate Program is a partnership opportunity that allows affiliates to earn a commission by promoting Levi’s iconic denim and apparel products through their online platforms, such as websites, blogs, newsletters, and social media. It offers a chance to collaborate with a globally recognized fashion brand.
| Factor | Description |
| Industry | Fashion, Apparel, Retail |
| Product Type | Physical Goods (Denim Jeans, Jackets, Shirts, Accessories, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) or Pay Per Sale |
Levi’s Affiliate Program Offers
The program provides affiliates with the necessary resources and terms to effectively promote the brand to their audience. The specific terms can sometimes vary depending on the affiliate network and the country.
| Factor | Detail/Description |
| Promotional Materials | Banner ads, logos, text links, unique affiliate links, sometimes special discounts/promo codes. |
| Affiliate Cookie Duration | Typically 5 days (though some sources mention 7 days or 24 hours). This is the window an affiliate has to earn commission after a click. |
| Accepted Traffic Source | Websites, blogs, newsletters, search landing pages, social media platforms. |
| Accepted Countries | Worldwide, but the terms (commission, network) may vary by specific geo-location (e.g., US, HK, DE). |
| Explicit Content | Generally Not Accepted (Affiliates must align with Levi’s branding, which excludes adult or inappropriate content). |
| Religious or political content | Generally Not Accepted (Affiliates must align with Levi’s branding, avoiding controversial content). |
Levi’s Affiliate Commissions & Payments
Levi’s offers a competitive commission structure within the fashion and apparel niche, though the exact rate can differ. Payments are typically handled through the affiliate network the program is hosted on.
| Factor | Detail/Description |
| MLM (Multi-Level Marketing) | No. This is a standard affiliate marketing program, not an MLM scheme. |
| Commission Rate | Varies; commonly cited as 4% to 10% per sale, with higher rates for top-tier affiliates or specific promotions. |
| Commission Structure | Percentage of Sale (Revenue Share) – Affiliates earn a percentage of the total purchase amount. |
| Payout Frequency | Typically Monthly, paid after a verification or locking period (e.g., net 30 or net 60). |
| Payout Methods | Varies by network; often includes Direct Deposit (ACH/EFT) and PayPal. Other methods may include checks or wire transfers depending on the network. |
| Minimum Payout | Varies by network; commonly cited as a low threshold, such as $10 or $50. |
Suitable Affiliates for Levi’s Affiliate
The Levi’s affiliate program is best suited for individuals or entities with an audience interested in fashion, lifestyle, casual wear, and denim.
| Affiliate Type | Suitability for Levi’s Affiliate Program |
| Bloggers | Highly Suitable. Especially fashion, style, lifestyle, and sustainability bloggers who can write product reviews, style guides, and outfit posts. |
| TikTokers | Highly Suitable. Excellent for creating short, engaging video content like haul videos, “How to Style,” and aesthetic outfit showcases. |
| KOC/KOL/Influencers | Highly Suitable. All forms of Key Opinion Consumers (KOCs), Key Opinion Leaders (KOLs), and Influencers with an established audience in the fashion, lifestyle, or streetwear niche. |
| YouTubers | Highly Suitable. Ideal for long-form content like detailed reviews, styling videos, try-on hauls, and lookbooks. |
| Video editors | Suitable. While not an audience base, video editors can be hired by the above content creators to produce high-quality promotional videos. |
| Livestreamers | Suitable. Can promote products during fashion-focused or casual lifestyle streams, incorporating try-ons or styling advice in real-time. |
Levi’s Affiliate Software
Levi’s generally uses established third-party affiliate management software or affiliate networks rather than exclusively in-house software. This allows them to leverage the network’s technology for tracking, reporting, and payment processing.
- Common Affiliate Networks used by Levi’s:
- Impact Radius (Impact.com)
- Rakuten Advertising
- Admitad
The specific network used can vary based on the country or region of the program.
3 Alternatives for Levi’s Affiliate Program
For affiliates focusing on fashion, particularly denim and casual wear, there are several comparable programs. Here is a comparison of Levi’s with three well-known alternatives in the apparel and denim industry: Wrangler, Lee Jeans, and Gap.
| Comparison Factor | Levi’s (Apparel/Denim) | Wrangler (Apparel/Denim) | Lee Jeans (Apparel/Denim) | Gap (Apparel/Retail) |
| Average Bill (AOV) | Mid-to-High (Premium Denim) | Mid-Range | Mid-Range | Mid-Range (Value/Sales Focused) |
| Entry Fees | Free to Join | Free to Join | Free to Join | Free to Join |
| Withdrawal Threshold | Varies by network (e.g., often $10 to $50) | Varies by network | Varies by network | Varies by network (e.g., often $20 to $50) |
| Payment Frequency | Monthly (Net 30/60) | Monthly (Net 30/60) | Monthly (Net 30/60) | Monthly (Net 30/60) |
| Commission | 4% to 10% (Varies) | Approx. 6% to 8% | Competitive (Varies) | Up to 5% (Varies) |
| Cookie Duration | Typically 5-7 days (Short) | Varies (Often 7 days or more) | Varies (Often 7 days or more) | Varies (Often 3-7 days) |
| Marketing Materials | Banners, Text Links, Logos, Creatives | Banners, Text Links, Creatives | Banners, Text Links, Creatives | Banners, Text Links, Creatives |
