About LOFT
LOFT, originally established in 1996 as an extension of the original Ann Taylor brand, is an American retail chain that specializes in women’s apparel. It operates as a subsidiary of Ascena Retail Group. The brand focuses on offering feminine, modern, and versatile clothing in the “moderate” price category.
LOFT is known as a casual lifestyle brand that provides relaxed fashions for both work and home, including everyday essentials, attainable trends, and a line of maternity clothing. Its goal is to provide women with pieces that help them look and feel confident.
LOFT Affiliate Program Overview
The LOFT affiliate program allows affiliates to earn a commission by promoting the brand’s clothing and accessories. It’s a standard affiliate marketing setup where partners drive traffic and sales to the LOFT website via unique affiliate links.
| Factor | Description |
| Industry | Women’s Fashion & Apparel (Retail/E-commerce) |
| Product Type | Clothing (dresses, sweaters, pants, blouses, denim, skirts, suits), Shoes, Accessories, Maternity Wear, Loungewear |
| Affiliate Program Type | Cost Per Sale (CPS) |
LOFT Affiliate Program Offers
The program provides affiliates with necessary tools, such as promotional materials, to help drive conversions. The duration of the tracking cookie is an important factor in ensuring affiliates get credit for sales.
| Factor | Details |
| Promotional Materials | Youthful banner creative, text links, product feed access (likely via the network) |
| Affiliate Cookie Duration | 30 days (Common in e-commerce, allowing a month for the customer to decide after the initial click) |
| Accepted Traffic Source | Websites, blogs, social media, email marketing (standard approval processes apply) |
| Accepted Countries | Primarily the United States (US), as the brand is a major US retailer. |
| Explicit Content | Not accepted (Standard restriction for a family-friendly retail brand) |
| Religious or Political Content | Not accepted (Standard restriction to maintain brand neutrality) |
LOFT Affiliate Commissions & Payments
The commission structure for the LOFT affiliate program is performance-based, meaning affiliates earn a percentage of the sales they successfully drive.
| Factor | Details |
| MLM | No (It is a standard affiliate program, not Multi-Level Marketing) |
| Commission Rate | Varies, but commonly competitive within the apparel retail sector (Specific rates are often disclosed upon joining the network, but retail apparel is typically 5% to 10%). |
| Commission Structure | Percentage of sales (Pay Per Sale/PPS or Cost Per Sale/CPS) |
| Payout Frequency | Typically monthly or bi-monthly (Dependent on the affiliate network) |
| Payout Methods | PayPal, Direct Deposit, Wire Transfer, or Check (Dependent on the affiliate network) |
| Minimum Payout | Typically $50 to $100 (Dependent on the affiliate network) |
Suitable Affiliates for LOFT Affiliate
The LOFT affiliate program is ideally suited for individuals or entities who cater to a female audience interested in modern, casual, and professional fashion, particularly those who appreciate high-quality, everyday wear at a moderate price point.
- Bloggers: Especially fashion, lifestyle, and maternity bloggers who review outfits, share styling tips, and create ‘What to Wear’ guides.
- TikTokers/Influencers/KOL/KOC: Those who create haul videos, try-on sessions, daily outfit videos (OOTD), and style content focused on affordable, versatile women’s fashion.
- YouTubers: Channels with fashion reviews, haul videos, capsule wardrobe building, or ‘work wear’ segments.
- Livestreamers: Individuals who host live shopping or try-on events, particularly on platforms like Instagram, TikTok, or YouTube, focusing on current LOFT sales and new arrivals.
- Video editors: While not direct affiliates, they may be utilized by the content creators (TikTokers, YouTubers) listed above to produce high-quality, engaging content that drives sales.
LOFT Affiliate Software
LOFT typically utilizes a third-party affiliate management software or network to run its affiliate program. Major retailers commonly partner with established networks to handle tracking, reporting, and payments.
LOFT’s program is frequently found on networks like FlexOffers or CJ Affiliate (Commission Junction), which are common platforms for large retail apparel brands.
3 Alternatives for LOFT Affiliate Program
Other major apparel retailers offer affiliate programs that may serve as alternatives to LOFT, especially for affiliates in the fashion, lifestyle, and women’s apparel niches. Three common alternatives are Ann Taylor (LOFT’s sister brand), ASOS, and J.Crew.
| Comparison Factor | LOFT | Ann Taylor (Sister Brand) | ASOS (Retailer) | J.Crew (Retailer) |
| Average Bill | Moderate (More casual/affordable) | Higher (More career-focused/premium) | Varies (Fast fashion to premium) | High (Classic, high-quality, preppy) |
| Entry Fees | None (Standard for CPS programs) | None | None | None |
| Withdrawal Threshold | Varies (e.g., $50-$100 via network) | Varies (e.g., $50-$100 via network) | Varies (e.g., $25-$50 via network) | Varies (e.g., $50-$100 via network) |
| Payment Frequency | Monthly/Bi-Monthly (Via network) | Monthly/Bi-Monthly (Via network) | Monthly/Bi-Monthly (Via network) | Monthly/Bi-Monthly (Via network) |
| Commission | Varies (Typically 5%-10%) | Varies (Typically 5%-10%) | Varies (Typically 4%-8%) | Varies (Typically 4%-7%) |
| Conversion | Strong (Due to frequent sales/promotions) | Good (Targeted professional audience) | Very Strong (High volume, younger audience) | Good (Loyal customer base) |
| Marketing Materials | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed | Banners, Text Links, Product Feed |
