About Lookfantastic
Lookfantastic is a leading European online premium beauty retailer, established in 1997. It is known for offering an extensive selection of high-end skincare, haircare, makeup, fragrance, and electrical products from over 660 trusted brands.
Lookfantastic aims to make premium beauty products accessible to consumers globally, positioning itself as an authority in the beauty space by providing a curated range and expert advice. It is part of The Hut Group (THG).
Lookfantastic Affiliate Program Overview
The Lookfantastic Affiliate Program is a performance-based marketing initiative that allows partners to earn commission by promoting Lookfantastic products and driving sales to their website. It is a cost-per-sale (CPS) program, meaning affiliates earn a percentage for every successful sale generated through their unique referral links.
| Factor | Detail |
| Industry | Retail Trade (Beauty, Health, and Cosmetics) |
| Product Type | Physical products (Skincare, Haircare, Makeup, Fragrance, Electricals, Beauty Boxes) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Lookfantastic Affiliate Program Offers
The program provides affiliates with necessary tools and clear guidelines for promotion. It is generally open to various traffic sources and is international in scope, though affiliates should be mindful of specific brand terms and content policies.
| Factor | Detail |
| Promotional Materials | Text links, engaging banners, product feeds, exclusive offers, weekly/daily newsletters, email creatives. |
| Affiliate Cookie Duration | 30 days. |
| Accepted traffic source | Various, including websites, blogs, social media (Instagram, TikTok, YouTube), and email marketing. |
| Accepted countries | Worldwide (often managed via country-specific programs within the affiliate network). |
| Explicit Content | Generally No (Affiliates must align content with brand values). |
| Religious or political content | Generally No (Affiliates must align content with brand values). |
Lookfantastic Affiliate Commissions & Payments
The commission structure is typically tiered and often varies based on the type of affiliate, whether the customer is new or existing, and the product category. Payments are handled monthly through the chosen affiliate network.
| Factor | Detail |
| MLM (Multi-Level Marketing) | Single-tier commission structure (Affiliates earn commission only on sales they directly generate). |
| Commission Rate | Varies, typically ranging from 2% to 10% (some sources indicate up to 15% for top performers). |
| Commission Structure | Tiered/Variable: Varies by publisher type (e.g., Content & Influencers, Cashback, Discount Codes) and whether the sale is to a new or existing customer. Exclusions apply to electricals, gift vouchers, and delivery costs. |
| Payout Frequency | Monthly. |
| Payout Methods | Bank transfer (via the affiliate network, like Awin) or Direct Deposit/PayPal (depending on the network and location). |
| Minimum Payout | No minimum payout specified by some sources, while others suggest a minimum of $50 (check specific program terms on the network). |
Suitable Affiliates for Lookfantastic Affiliate
The Lookfantastic affiliate program is highly suitable for individuals and platforms with an audience interested in beauty, cosmetics, health, and wellness.
- Bloggers: Highly suitable, especially those writing in-depth reviews, tutorials, and comparison articles on beauty and skincare products.
- TikTokers: Highly suitable for showcasing product hauls, quick reviews, and tutorials.
- KOC (Key Opinion Consumers): Suitable, as authentic product use and reviews are valued.
- KOL (Key Opinion Leaders)/Influencers: Very suitable, particularly those with an engaged audience interested in beauty, fashion, and lifestyle, as the program often targets ‘Content & Influencers’ with higher commission tiers.
- YouTubers: Very suitable for creating video reviews, routines, tutorials, and unboxings of beauty boxes.
- Video editors: Suitable, as they can partner with the content creators above to produce high-quality promotional content.
- Livestreamers: Suitable for live demonstrations, makeup challenges, and Q&A sessions featuring Lookfantastic products.
Lookfantastic Affiliate Software
Lookfantastic primarily uses established affiliate management software to manage its global affiliate program.
- Software Used: Awin (Advertiser Window) is the primary affiliate network used to manage the Lookfantastic program worldwide.
- Note: They leverage the third-party Awin platform rather than a wholly in-house software solution, allowing for broad management and affiliate tracking capabilities.
3 Alternatives for Lookfantastic Affiliate Program
Here are three beauty-focused affiliate program alternatives to Lookfantastic, with a comparison table:
- Sephora: A globally recognized multi-channel retailer of beauty and personal care products. Its program offers commissions on a vast range of high-profile and emerging beauty brands, similar to Lookfantastic, often managed through networks like Rakuten.
- Cult Beauty: A UK-based online beauty retailer known for its carefully curated selection of niche, trend-setting, and effective beauty products. Its program is popular among affiliates focusing on highly sought-after and emerging brands.
- The SkinStore (THG-owned): Another premium beauty e-commerce store, also owned by The Hut Group (THG), which focuses heavily on high-end and dermatological skincare brands. It offers a strong commission potential, especially for affiliates targeting a skincare-focused audience.
| Comparison Factor | Lookfantastic | Sephora (via Network) | Cult Beauty (via Network) | The SkinStore (via Network) |
| Average Bill (Estimate) | Moderate to High (Premium Brands) | High (Luxury Brands) | Moderate to High (Curated Brands) | High (Premium Skincare) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | Varies (e.g., No minimum or $$$50 via Awin/PayPal) | Varies by Network (e.g., $$$50 on Rakuten) | Varies by Network | Varies by Network |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 2% – 10% (Tiered/Variable) | 5% – 10% (Network Dependent) | Varies (Typically 5% – 10%) | Varies (Often up to 10%) |
| Conversion | High (Reputable brand, regular promos) | High (Brand recognition, diverse range) | High (Niche appeal, cult products) | High (Skincare authority) |
| Marketing Materials | Banners, Text Links, Product Feeds, Exclusive Offers | Banners, Text Links, Product Feeds, Seasonal Promos | Banners, Text Links, Product Feeds | Banners, Text Links, Product Feeds |
