About Lowe’s
Lowe’s Companies, Inc. is one of the largest home improvement retailers in the world. Founded in 1946, the company has grown from a small hardware store in North Carolina to a Fortune 500 company with a vast presence across North America.
Lowe’s specializes in home improvement products and services, catering to both do-it-yourself (DIY) homeowners and professional contractors. They offer a wide range of merchandise, including building materials, tools, appliances, home décor, and lawn and garden supplies, often operating large, warehouse-style stores.
Lowe’s Affiliate Program Overview
Lowe’s runs an affiliate program, often referred to as the Lowe’s Creator Program or similar, which allows content creators and publishers to earn commissions by referring sales to Lowes.com. Affiliates use unique links to promote Lowe’s products on their blogs, websites, and social media channels.
| Factor | Detail |
| Industry | Home Improvement Retail, Wholesale Trade |
| Product Type | Physical Products (Building Materials, Tools, Appliances, Home Décor, Garden Supplies, etc.) |
| Affiliate Program Type | Cost Per Sale (CPS) / Revenue Share, Single-Tier Commission |
Lowe’s Affiliate Program Offers
The Lowe’s affiliate program details may vary slightly based on the affiliate network (e.g., CJ Affiliate or Impact) or if the program is part of a dedicated “Creator” platform. The information below reflects general and common reported program terms.
| Factor | Detail |
| Promotional Materials | Image banners, text link banners, product feed data. |
| Affiliate Cookie Duration | Typically 1 day (24 hours). Some sources for the “Creator Program” mention 30 days (this may be exclusive to certain partners or platforms). |
| Accepted Traffic Source | Websites, blogs, social media channels, email marketing (must comply with terms). |
| Accepted Countries | Primarily United States (US-based creators/audience) and North America (US and Canada). |
| Explicit Content | Generally Not Accepted (prohibited). |
| Religious or political content | Generally Not Accepted (prohibited). |
Lowe’s Affiliate Commissions & Payments
The program offers a commission based on a percentage of sales generated through the affiliate’s unique links. The most commonly reported base commission rate is low, but a higher tiered rate may be available for specific products or through the Creator Program.
| Factor | Detail |
| MLM | Not an MLM (Multi-Level Marketing) program; it is a standard affiliate program. |
| Commission Rate | Typically up to 2% on general products. The “Creator Program” may offer 5% – 20% with tiered rates based on product category. |
| Commission Structure | Fixed percentage/tiered structure based on product category. Single-tier (affiliates earn only on their referred sales). |
| Payout Frequency | Typically Monthly (commissions may be paid two months after the purchase date due to verification/return periods). |
| Payout Methods | Direct Deposit (ACH), Check, or via the affiliate network’s supported methods (e.g., Payoneer if through CJ Affiliate). |
| Minimum Payout | Varies by network: Typically $50 for direct deposit (ACH) or $100 for a check (via networks like CJ Affiliate). Some sources mention “No minimum payout.” |
Suitable Affiliates for Lowe’s Affiliate
The Lowe’s affiliate program, especially the Creator Program, is best suited for individuals and businesses who create content focused on home, lifestyle, and property improvement.
- Bloggers: Highly Suitable for those running home improvement, DIY, gardening, home décor, renovation, or handyman blogs.
- TikTokers, KOC, KOL, Influencers, & YouTubers: Highly Suitable (especially for the “Creator Program”). Those with an audience interested in home tours, DIY projects, tool reviews, home styling, and short-form renovation videos are a strong fit.
- Video Editors & Livestreamers: Suitable if they are creating and promoting content focused on the home improvement niche on platforms like YouTube, Twitch, or social media.
Lowe’s Affiliate Software
Lowe’s typically manages its core affiliate program through a major, well-established third-party affiliate management software or network.
- Lowe’s is frequently hosted on the CJ Affiliate (Commission Junction) network, which handles the tracking, reporting, and payments.
- The “Lowe’s Creator Program” may use a different, dedicated platform or management software, sometimes facilitated by a third-party partner like Impact or an internal system, specifically targeting high-performing influencers and content creators.
3 Alternatives for Lowe’s Affiliate Program
Three major competitors in the home improvement and retail space that also offer affiliate programs are The Home Depot, Wayfair, and Amazon Associates.
| Comparison Factor | Lowe’s Affiliate Program (General) | The Home Depot Affiliate Program | Wayfair Affiliate Program | Amazon Associates Program |
| Industry | Home Improvement | Home Improvement | Home Goods & Furniture | General E-commerce |
| Average Bill (Estimate) | High (for major purchases) | High (for major purchases) | High (for furniture/décor) | Varies (Low to High) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | Varies ($50 ACH, $100 Check via networks) | Varies ($50 ACH, $100 Check via networks) | Varies ($50 ACH, $100 Check via networks) | $10 (Direct Deposit/Gift Card) |
| Payment Frequency | Monthly (often Net 60 days) | Monthly (often Net 60 days) | Monthly | Monthly (Net 60 days) |
| Commission Rate | Up to 2% (general) to 20% (Creator Program) | Typically 1% to 8% (tiered by product) | Typically 4% to 7% (varies by product) | Varies by category, typically 1% to 5.5% for Home/Tools |
| Cookie Duration | 1 day (or 30 days for Creators) | 1 day (24 hours) | 7 days | 24 hours |
| Marketing Materials | Banners, Text Links, Product Feeds | Banners, Text Links, Product Catalogs | Banners, Text Links, Product Feeds | SiteStripe, Banners, Text Links, A-links |
