About Lufthansa
Lufthansa is the flag carrier of Germany and one of the world’s leading airlines, serving over 410 destinations in more than 100 countries. It is the major and founding subsidiary airline of the Lufthansa Group, a global aviation group that also includes other network airlines like SWISS, Austrian Airlines, and Brussels Airlines.
Founded in 1953, Lufthansa is a founding member of the Star Alliance, the world’s largest airline alliance. The brand is recognized for its high standards of quality, safety, and reliability in passenger transport, logistics, and MRO (Maintenance, Repair, and Overhaul) services.
Lufthansa Affiliate Program Overview
The Lufthansa Affiliate Program allows partners to earn commission by promoting Lufthansa flights. Affiliates benefit from the brand’s high recognition and the extensive route network offered by Lufthansa and the Star Alliance. The program is generally managed through established affiliate marketing networks.
| Category | Details |
| Industry | Travel / Aviation / Passenger Airlines |
| Product Type | Flight Bookings (Passenger Air Travel) |
| Affiliate Program Type | Pay-per-Sale (PPS) or Cost-per-Sale (CPS) |
Lufthansa Affiliate Program Offers
The program provides affiliates with necessary marketing resources and a standard cookie duration to ensure tracking of referred sales. However, it maintains strict rules regarding the type of content and promotional methods that affiliates can use.
| Category | Details |
| Promotional Materials | Attractive banners, text links, and regular special deals on selected routes. |
| Affiliate Cookie Duration | 14 days |
| Accepted Traffic Source | Requires an appropriate website; pure email registrations, layer/banner networks, and paid-mail/paid-click programs are typically not permitted. |
| Accepted Countries | The program is available for multiple countries, often managed via different networks (e.g., Germany, Great Britain, France, Italy, USA). |
| Explicit Content | Sites that promote pornographic content are not allowed to participate. |
| Religious or political content | The affiliate’s website is not allowed to publish political content in any way. Sites discriminating based on religion are also not allowed. |
Lufthansa Affiliate Commissions & Payments
The commission structure for the Lufthansa Affiliate Program is generally a percentage of the net fare of the booked flight. Payment details are typically handled by the third-party affiliate network the program operates on (e.g., Awin, Commission Junction, Tradedoubler).
| Category | Details |
| MLM (Multi-Level Marketing) | No (It is a standard airline affiliate program). |
| Commission Rate | 1.5% on the net fare (less taxes and charges). |
| Commission Structure | Percentage-based, calculated on the flight’s net ticket price. |
| Payout Frequency | Dependent on the managing affiliate network (often monthly, following validation). |
| Payout Methods | Dependent on the managing affiliate network (typically bank transfer, Payoneer, etc.). |
| Minimum Payout | Dependent on the managing affiliate network. |
Suitable Affiliates for Lufthansa Affiliate
The Lufthansa Affiliate Program is best suited for publishers who focus on travel-related content, can attract a high-value audience, and adhere strictly to brand and legal guidelines, particularly avoiding sensitive or prohibited content.
- Bloggers: Highly suitable, especially travel, luxury, business travel, or location-specific travel guide bloggers.
- TikTokers/YouTubers/Video Editors/Livestreamers: Suitable, provided their content is primarily focused on travel, luxury lifestyle, or destination reviews and they can direct traffic to an approved website or utilize approved tracking links.
- KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders) / Influencers: Highly suitable, particularly those in the travel and luxury niche who can drive high-value flight bookings.
Summary: Affiliates with a strong, established audience interested in high-quality international or long-haul travel, often with a professional website, are ideal. Direct brand bidding on search engines is strictly prohibited.
Lufthansa Affiliate Software
Lufthansa utilizes third-party affiliate management software or networks to run its affiliate program.
The Lufthansa Affiliate Program can be found on major affiliate networks such as:
- Commission Junction (CJ)
- Tradedoubler
- Awin
The use of these external platforms handles the tracking, reporting, and payment infrastructure, providing an industry-standard solution for affiliate management.
3 Alternatives for Lufthansa Affiliate Program
Here is a comparison of the Lufthansa Affiliate Program with three major airline or travel affiliate alternatives. Since specific, universally published data for “Average Bill,” “Entry Fees,” and “Withdrawal Threshold” can vary based on the network and individual affiliate terms, industry-typical or available information is used for comparison.
| Comparison Factor | Lufthansa Affiliate Program | Qatar Airways Affiliate Program | Travelocity Affiliate Program | KLM Royal Dutch Airlines Affiliate Program |
| Industry Niche | Flag Carrier (Global) | Premium Air Travel (Global) | Online Travel Agency (Flights/Hotels/Cars) | Flag Carrier (International/Long-haul) |
| Average Bill (AOV) | High (Premium Carrier) | High (Premium Carrier) | Medium-High (Includes package options) | High (International Focus) |
| Entry Fees | Typically None (Free to join via network) | Typically None (Free to join via network) | Typically None (Free to join via network) | Typically None (Free to join via network) |
| Commission Rate | 1.5% on net fare | 2% on successful flight booking | Up to 4% on qualified bookings (Varies by product) | 1% – 1.5% |
| Withdrawal Threshold | Varies by network (e.g., $50-100) | Varies by network (e.g., $50-100) | Varies by network (e.g., $50-100) | Varies by network (e.g., $50-100) |
| Payment Frequency | Varies by network (Often Monthly) | Varies by network (Often Monthly) | Varies by network (Often Monthly) | Varies by network (Often Monthly) |
| Cookie Duration | 14 days | 30 days | 7 days | 30 days |
| Marketing Materials | Attractive banners, text links, deals | Banners, text links, regular promotions | Exclusive discounts, banners, text links | Banners, text links, product feeds |
