About Lulus
Lulus is an American online women’s clothing brand that offers a wide range of chic, modern, and affordable luxury fashion pieces. Originating as a vintage shop in Northern California in 1996, it has grown into a global brand.
Lulus focuses on providing outfits for every occasion, from everyday wear to formal events like weddings (guest, bridesmaid, and prom dresses) and black-tie galas. They aim to make fashion fun and accessible for women globally.
Lulus Affiliate Program Overview
The Lulus Affiliate Program is an opportunity for fashion-forward bloggers and influencers to partner with the brand, promote Lulus products, and earn a commission on sales. It is designed to be mutually beneficial, allowing affiliates to share a brand they love with their audience while monetizing their content. The program provides affiliates with tools like creative banners and links, and access to a dedicated affiliate management team.
| Feature | Description |
| Industry | Fashion, Retail, E-commerce |
| Product Type | Women’s Clothing, Dresses, Shoes, Accessories, etc. |
| Affiliate Program Type | Cost Per Sale (CPS) |
Lulus Affiliate Program Offers
Lulus provides affiliates with the necessary resources and favorable conditions to successfully promote their products. A significant highlight is the reported high conversion rate, which benefits affiliates greatly.
| Feature | Details |
| Promotional Materials | Creative banners and links, regular newsletter updates on promotions and launches. |
| Affiliate Cookie Duration | 30 days |
| Accepted Traffic Source | Editorial publications, Bloggers, Social media content creators (Influencers, TikTokers, etc.) |
| Accepted Countries | Operates globally, but program specifics may vary by affiliate network (e.g., U.S. focus for some offers). |
| Explicit Content | Not accepted (Likely prohibited, as per standard brand terms of service against unlawful, harassing, or abusive content). |
| Religious or political content | Not specified, but generally, affiliate content must be non-defamatory and non-harassing, focusing on the brand’s products. |
Lulus Affiliate Commissions & Payments
The Lulus affiliate program offers a competitive commission rate within the fashion industry, particularly when factoring in the brand’s high conversion potential and average order value. Payments are handled through the affiliate network the program is managed under.
| Feature | Details |
| MLM | No (This is a standard affiliate marketing program, not multi-level marketing). |
| Commission Rate | Typically 7% on all sales (may be lower, like 4%, on certain networks like FlexOffers, or for existing customers). |
| Commission Structure | Percentage of sale (Standard single-tier commission). |
| Payout Frequency | Managed by the affiliate network (e.g., Pepperjam/Ascend). Typically monthly or customizable. |
| Payout Methods | Managed by the affiliate network (e.g., direct deposit, check, or other methods supported by the network). |
| Minimum Payout | Managed by the affiliate network (Reported to be as low as $25 on the Ascend network). |
Suitable Affiliates for Lulus Affiliate
The Lulus Affiliate Program is particularly suitable for content creators and publishers who have an audience interested in fashion, style, affordable luxury, and occasion wear (like weddings, proms, and formal events).
- Bloggers: Especially those with fashion, lifestyle, or wedding-planning blogs.
- TikTokers: Highly suitable for creators who do hauls, style guides, outfit-of-the-day (OOTD), and trend breakdowns.
- KOC (Key Opinion Consumers) / KOL (Key Opinion Leaders) / Influencers: Highly suitable, particularly on platforms like Instagram and YouTube, who focus on fashion, styling, and affordable shopping.
- YouTubers: Great for creators who produce fashion hauls, lookbooks, try-on videos, and event styling content.
- Video editors & Livestreamers: Suitable if their content revolves around fashion, styling sessions, or interactive reviews where Lulus products are featured and links can be shared.
Lulus Affiliate Software
Lulus uses an affiliate management software platform (or network) to host and manage its affiliate program, rather than proprietary in-house software.
Lulus has been reported to use major affiliate networks such as:
- Pepperjam/Ascend (a major network for brands and bloggers).
- FlexOffers (another large affiliate network).
3 Alternatives for Lulus Affiliate Program
Here is a comparison of the Lulus Affiliate Program with three other major fashion/lifestyle affiliate programs: Nordstrom, Urban Outfitters, and PrettyLittleThing.
| Comparison Factor | Lulus Affiliate Program | Nordstrom Affiliate Program | Urban Outfitters Affiliate Program | PrettyLittleThing Affiliate Program |
|---|---|---|---|---|
| Average Bill (AOV) | High (Reported AOV ~$150+) | High (High-end fashion) | Medium to High | Low to Medium (Affordable fashion) |
| Entry Fees | None (free via partner networks) | None | None | None |
| Withdrawal Threshold | ~$25 (via Ascend) | ~$50 | Network dependent | Network dependent |
| Payment Frequency | Network dependent (monthly typical) | Network dependent | Network dependent | Network dependent |
| Commission | 7% (standard rate) | Starts at 1% (High AOV offsets low rate) | 5% per sale | Program dependent |
| Conversion | High (well-known high conversion in fashion niche) | High (strong brand recognition) | High (appeals to young trend-focused shoppers) | High (fast-fashion appeal) |
| Marketing Materials | Banners, links, newsletters | Newsletters, product feeds, banner ads, marketing copy | Banner ads, marketing copy, product feeds, promo info | Banner ads, links, product feeds |
