About Madewell
Madewell is an American apparel brand, a division of the J. Crew Group, that is particularly renowned for its high-quality denim and effortlessly cool, casual wear. The brand focuses on creating timeless, unfussy pieces for women (and men) that are designed to be worn again and again.
While historically focused on quality denim, Madewell also offers a wide range of products including tops, leather goods, shoes, and accessories. They have a strong emphasis on sustainability and inclusivity efforts, such as using lower-impact materials and expanding their size range.
Madewell Affiliate Program Overview
The Madewell Affiliate Program allows individuals and businesses (affiliates/publishers) to earn commissions by promoting Madewell products. Affiliates use unique referral links to track sales generated from their content across various platforms. The program is generally considered suitable for those in the fashion and lifestyle niches.
| Factor | Detail |
| Industry | Retail, Fashion, Apparel, Lifestyle |
| Product Type | Physical Goods (Clothing, Denim, Shoes, Accessories) |
| Affiliate Program Type | Cost-Per-Sale (CPS) |
Madewell Affiliate Program Offers
The program provides the necessary tools and guidelines for affiliates to promote the brand effectively and ethically.
| Factor | Detail |
| Promotional Materials | Banners, social media posts, text links, product links, and other creative assets are provided. |
| Affiliate Cookie Duration | 3 days |
| Accepted Traffic Sources | Websites, blogs, social media channels, and email marketing. The platform must have legitimate and relevant content (fashion, lifestyle). |
| Accepted Countries | Primarily focuses on the USA market. |
| Explicit Content | Not Accepted (Standard restriction for most mainstream fashion brands). |
| Religious or political content | Not Accepted (Standard restriction for most mainstream fashion brands). |
Madewell Affiliate Commissions & Payments
The Madewell affiliate program offers a standard, single-tier commission structure for sales generated through the affiliate’s links. The program is managed by a major third-party network, which handles the tracking and payments.
| Factor | Detail |
| MLM | No (Single-tier structure) |
| Commission Rate | Generally cited as 5% per qualified sale. Some sources indicate 1.5%. It is best to confirm the current rate upon joining the network. |
| Commission Structure | Fixed rate, single-tier, based on Cost-Per-Sale (CPS). |
| Payout Frequency | Monthly (through the managing affiliate network). |
| Payout Methods | Direct deposit or PayPal (as managed by the affiliate network, like CJ Affiliate). |
| Minimum Payout | Typically a minimum payout threshold is set by the managing affiliate network (e.g., around $50 for direct deposit/PayPal via CJ Affiliate). |
Suitable Affiliates for Madewell Affiliate
The Madewell Affiliate Program is best suited for individuals and content creators whose audience aligns with the brand’s aesthetic—casual, contemporary, denim-focused fashion. The program is particularly beneficial for those with a high-converting, targeted audience due to the relatively short cookie duration.
| Affiliate Type | Suitability |
| Bloggers | Highly Suitable (Especially fashion, apparel, and lifestyle bloggers focused on clothing reviews, styling guides, and outfit posts). |
| TikTokers | Suitable (Ideal for ‘haul’ videos, ‘how to style’ clips, and fast-moving fashion content). |
| KOC / KOL / Influencers | Highly Suitable (Anyone with an engaged audience interested in contemporary women’s and men’s casual wear). |
| YouTubers | Suitable (Content like seasonal try-ons, product reviews, and fashion lookbooks). |
| Video Editors | Less suitable on its own, but Suitable if they are creating content for and own a relevant channel/page. |
| Livestreamers | Suitable (For live styling sessions, Q&A on clothing fits, and live unboxings). |
Madewell Affiliate Software
Madewell uses an established, third-party affiliate management software.
- The Madewell Affiliate Program is managed through a major affiliate marketing network, most frequently cited as CJ Affiliate (Commission Junction).
- They do not use in-house affiliate management software.
3 Alternatives for Madewell Affiliate Program
Madewell’s affiliate program can be compared to other major fashion and lifestyle brands, particularly those focused on casual or staple apparel. Three comparable alternatives are J. Crew, Everlane, and Nordstrom.
Note: The exact figures for “Average bill,” “Entry fees,” “Withdrawal threshold,” “Payment frequency,” and “Commission” can vary based on the affiliate network used and the specific terms for the affiliate’s country/performance tier. The table below represents general, common figures for comparison.
| Comparison Factor | Madewell Affiliate Program | J. Crew Affiliate Program (Parent Company) | Everlane Affiliate Program | Nordstrom Affiliate Program |
| Average Bill | High (often over $100 per order) | Medium to High | Medium to High | Very High (Wide price range) |
| Entry Fees | None (Free to join CJ Affiliate) | None (Free to join affiliate networks) | None (Free to join affiliate networks) | None (Free to join affiliate networks) |
| Withdrawal Threshold | Typically $\sim$$50$ (via CJ Affiliate) | Varies by network | Varies by network | Varies by network |
| Payment Frequency | Monthly (via CJ Affiliate) | Monthly (via affiliate networks) | Monthly (via affiliate networks) | Monthly (via affiliate networks) |
| Commission | $\sim$5% (Fixed rate) | Varies, typically similar to Madewell | Varies, can be higher or lower depending on network/product. | 2% to 20% (Varies by product category) |
| Conversion | High (Strong brand loyalty, focuses on specific, desired staples like denim) | High (Broad appeal, frequent sales/promotions) | High (Strong appeal to ethically-conscious consumers) | High (Large inventory, high customer trust, great selection) |
| Marketing Materials | Banners, links, and creatives provided via CJ Affiliate. | Banners, links, and creatives provided via network. | Banners, links, and creatives provided via network. | Banners, links, and creatives provided via network. |
