About MailerLite
MailerLite is a popular, cloud-based email marketing platform that is highly regarded for its ease of use and affordability. It is designed to help small to medium-sized businesses, bloggers, creators, and online entrepreneurs effectively manage their email campaigns.
Beyond just email newsletters, MailerLite offers a suite of tools including a drag-and-drop editor, marketing automation workflows, landing pages, website builder, pop-ups, and the ability to sell digital products. The brand’s core focus is on simplifying email marketing while providing features that enhance subscriber engagement and overall campaign success.
MailerLite Affiliate Program Overview
The MailerLite Affiliate Program is designed for partners who want to recommend a user-friendly and feature-rich email marketing solution to their audience. Affiliates earn a recurring commission for every customer who signs up through their unique link and purchases a paid plan. It’s an attractive program, particularly due to its recurring commission structure, which offers long-term earning potential.
| Factor | Description |
| Industry | SaaS (Software as a Service), Digital Marketing |
| Product Type | Email Marketing Platform, Marketing Automation, Website/Landing Page Builder |
| Affiliate Program Type | Recurring Commission (CPS – Cost Per Sale) |
MailerLite Affiliate Program Offers
The program provides affiliates with necessary tools and clear rules for promotion to ensure effective and compliant referral tracking.
| Factor | Description |
| Promotional Materials | Free promotional assets, including banners, logos, brand guidelines, and deep links to various product pages and features. |
| Affiliate Cookie Duration | 45 days |
| Accepted Traffic Source | Websites/Blogs (reviews, tutorials, comparison content), Social Media Channels, Email Marketing, Webinars/Courses, Freelancers/Agencies recommending to clients. |
| Accepted Countries | Global/Worldwide, with exclusions for countries or regions sanctioned by the United States, United Kingdom, European Union, or United Nations. |
| Explicit Content | Not allowed/Prohibited (as per standard program rules for reputable software). |
| Religious or political content | Not allowed/Prohibited (as per standard program rules for reputable software). |
MailerLite Affiliate Commissions & Payments
The MailerLite affiliate program features a straightforward and rewarding commission structure, particularly appealing due to its recurring nature.
| Factor | Description |
| MLM | No, it operates on a standard single-tier affiliate marketing structure. |
| Commission Rate | 30% recurring commission. |
| Commission Structure | Single-tier, recurring commission for every payment made by the referred customer (often referred to as “lifetime” commission as long as the customer remains active). |
| Payout Frequency | Monthly (or Net-45 upon request). |
| Payout Methods | PayPal (commonly used for global affiliates). Bank transfer may also be an option depending on the affiliate management platform used. |
| Minimum Payout | $50 – $100 (Sources vary; it is often noted as $50 or $100 and typically requires a minimum of at least 2 paid referred accounts). |
Suitable Affiliates for MailerLite Affiliate
The MailerLite affiliate program is well-suited for individuals and businesses who serve an audience in need of email marketing, website building, or marketing automation tools.
| Affiliate Type | Suitability |
| Bloggers | Highly Suitable. Especially those in the business, marketing, tech, creator, or niche content spaces who write tutorials, reviews, or comparisons. |
| TikTokers | Suitable. For quick, engaging content demonstrating the platform’s ease of use, landing page features, or promoting the free plan. |
| KOC/KOL/Influencers | Highly Suitable. Individuals with an audience of small business owners, creators, or entrepreneurs who need an easy-to-use email solution. |
| YouTubers | Highly Suitable. Perfect for video tutorials, full platform reviews, ‘how-to’ guides on setting up email automations, or comparing it with competitors. |
| Video Editors | Less Suitable. While video editors may use the platform, they are less likely to be directly promoting email marketing software to their primary audience. |
| Livestreamers | Suitable. Can demonstrate the tool live, set up a sample campaign, or discuss it as part of a recommended ‘Creator Tech Stack.’ |
MailerLite Affiliate Software
MailerLite uses affiliate management software to run its program. They have been known to use platforms like TrackDesk or a similar modern affiliate network platform for tracking clicks, leads, sales, and managing affiliate payouts. It is not managed through entirely in-house software, but rather a dedicated third-party or integrated partnership platform.
3 Alternatives for MailerLite Affiliate Program
Three strong alternatives in the email marketing and SaaS space are ConvertKit, ActiveCampaign, and GetResponse. These alternatives are also highly rated and offer lucrative affiliate programs, often targeting slightly different user segments or offering more specialized features than MailerLite.
Comparison Table
| Factor | MailerLite | ConvertKit | ActiveCampaign | GetResponse |
| Primary Audience | Small Businesses, Bloggers, Creators, Ease-of-Use Focus | Creators, Bloggers, Course Creators, Authors | E-commerce, Marketing Automation Power Users, SMBs | Marketers, Businesses needing All-in-One (Email, Webinars, CRM) |
| Average Bill (Entry Plan) | Starts at approx. $10/month (500 subs, Growing Business plan) | Starts at approx. $9/month (300 subs, Creator Plan) | Starts at approx. $29/month (1,000 subs, Plus Plan) | Starts at approx. $19/month (1,000 subs, Email Marketing Plan) |
| Entry Fees | $0 (Free to join the affiliate program) | $0 (Free to join the affiliate program) | $0 (Free to join the affiliate program) | $0 (Free to join the affiliate program) |
| Withdrawal Threshold | $50 – $100 (Varies by source/system) | $50 | Not explicitly advertised, but typically $100 or less | $50 |
| Payment Frequency | Monthly (Net-45 upon request) | Monthly | Monthly | Monthly |
| Commission | 30% recurring (often lifetime) | 30% recurring | 20% – 30% recurring (Tiered structure) | 33% recurring OR $100 One-time Bounty |
| Conversion | Strong due to the free plan and ease of use. | Strong among the creator economy audience. | Strong among users seeking deep automation and CRM. | Strong among users seeking an all-in-one marketing solution. |
| Marketing Materials | Banners, Logos, Deep Links, Brand Guidelines | Email Templates, Banners, Graphics, Content Examples | Banners, Text Links, Training Materials | Banners, Text Links, Dedicated Partner Support |
