About Marriott
Marriott International, Inc. is a leading American multinational hospitality company that operates, franchises, and licenses a vast portfolio of lodging brands, including hotels, residential, and timeshare properties.
Founded in 1927 by J. Willard and Alice Marriott, the company has grown into the world’s largest hotel company by the number of available rooms, with over 30 leading brands and nearly 9,600 properties in 143 countries and territories as of late 2025.
Marriott is known for its core values of service and a commitment to hospitality, offering a range of accommodation from luxury to longer stays through brands like The Ritz-Carlton, St. Regis, W Hotels, Marriott Hotels, Sheraton, Courtyard, and Residence Inn.
Marriott Affiliate Program Overview
The Marriott International Affiliate Program is an online referral program that allows publishers and content creators to earn commissions by referring customers who book qualified hotel stays and vacation packages directly on Marriott.com. Affiliates use unique tracking links to direct their audience to the Marriott website and earn a percentage of the completed, eligible booking revenue.
| Feature | Details |
| Industry | Arts, Entertainment, and Recreation (Hospitality/Travel) |
| Product Type | Physical services (Hotel Stays, Vacation Packages, Homes & Villas) |
| Affiliate Program Type | CPA (Cost Per Acquisition) / CPS (Cost Per Sale) – Single-Tier Commission |
Marriott Affiliate Program Offers
The program provides affiliates with various tools and guidelines to facilitate promotion and ensure compliance. Key aspects like promotional materials, tracking duration, and content policies are outlined below.
| Feature | Details |
| Promotional Materials | A variety of text links, banners (various themes/sizes), content links, deals & specials, data feeds/product catalogs (Hotels, Search Dates, Destinations), and affiliate newsletters. Deep linking is supported. |
| Affiliate Cookie Duration | 7 days (The action referral period). |
| Accepted Traffic Source | Includes travel blogs, email newsletters, social media platforms, hotel comparison websites, organic search marketing (SEO), and limited paid search (PPC) subject to specific rules. |
| Accepted Countries | Worldwide (Global availability). |
| Explicit Content | Not allowed/prohibited in promotional channels. |
| Religious or political content | Not allowed/prohibited in promotional channels. |
Marriott Affiliate Commissions & Payments
Commissions are earned on completed, qualified stays (up to 9 rooms). The program operates on a single-tier model where commissions are paid on the net base sales amount, excluding taxes, service fees, food, beverage, and cancellations.
| Feature | Details |
| MLM (Multi-Level Marketing) | Not applicable. The program uses a single-tier commission structure. |
| Commission Rate | Typically ranges from 3% to 6% of the net base sales amount. Commission rates may vary for different products (e.g., hotel stays vs. vacation packages) or campaigns. |
| Commission Structure | Fixed percentage of the net base sales amount. |
| Payout Frequency | Monthly or Bi-weekly, provided the minimum payout threshold is met. |
| Payout Methods | Bank transfers, PayPal, or Direct Deposit (depending on geographic location). Payments are processed through the Partnerize platform. |
| Minimum Payout | Reported to be around $50, though some sources state there is no minimum for all payment methods. This can vary based on the network and payment setup. |
Suitable Affiliates for Marriott Affiliate
The Marriott Affiliate Program is generally suitable for affiliates whose audience is interested in travel, luxury accommodation, and global hospitality services. Given the brand’s global presence and high-value bookings, those who can drive high-quality traffic are the most successful.
| Affiliate Type | Suitability | Rationale |
| Bloggers | High | Especially travel, luxury, lifestyle, or niche destination bloggers who can write detailed reviews and guides. |
| TikTokers | Medium | Suitable for those who focus on travel, luxury hotels, “day-in-the-life” content, or destination showcases. Requires creative linking strategy. |
| KOC (Key Opinion Consumer) | Medium | Consumers who genuinely review and recommend stays can build high trust, especially for niche travel demographics. |
| KOL (Key Opinion Leader) | High | Leaders in the travel, luxury, or business niche with a large, engaged following are ideal for promoting high-value stays. |
| Influencers | High | Especially on Instagram and YouTube, who focus on high-end travel, resort experiences, or destination features. |
| YouTubers | High | Ideal for high-quality vlogs showcasing hotel tours, destination guides, luxury travel experiences, or business travel tips. |
| Video editors | Low | Not a direct promotional role, but they would be essential for supporting the content creators (TikTokers, YouTubers) who are affiliates. |
| Livestreamers | Medium | Suitable if the livestream involves travel planning, Q&As about destinations, or “live from the hotel” style content, depending on the platform’s ability to host links. |
Marriott Affiliate Software
Marriott utilizes a third-party affiliate network to manage its program:
- Marriott Affiliate Software: Marriott has partnered with Partnerize (formerly Performance Horizon Group) for the management of its Affiliate Program. Partnerize provides the interface for affiliates to track clicks, sales, and commissions.
3 Alternatives for Marriott Affiliate Program
Marriott’s program can be compared to other large global travel and hospitality affiliate programs. Below is a comparison with three major alternatives: Booking.com, Expedia Group (Hotels.com), and Agoda.
Alternatives Overview
- Booking.com: One of the world’s largest online travel agencies (OTAs), offering a massive inventory of hotels, hostels, apartments, and other accommodations.
- Expedia Group (Hotels.com): A major global travel group whose affiliate program covers flights, hotels, car rentals, and vacation packages, often with Hotels.com being a popular brand to promote under the umbrella.
- Agoda: An OTA with a particularly strong focus on the Asia-Pacific (APAC) region, offering competitive rates on a wide range of accommodations.
Comparison Table
| Comparison Factor | Marriott Affiliate Program | Booking.com Affiliate Program | Expedia Group Affiliate Program (Hotels.com) | Agoda Affiliate Program |
| Average Bill | High (Marriott’s portfolio leans towards premium/luxury segments) | Medium (Covers all segments, including budget) | Medium-High (Covers diverse brands and packages) | Medium (Strong in APAC, includes budget to luxury) |
| Entry Fees | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) |
| Withdrawal Threshold | Reported at $50 or no minimum, depending on network/payment setup. | Varies by network; often around €100 (~$108 USD) via PayPal. | Varies by network; often around $50 – $100. | Varies by network; often around $200 for bank transfer. |
| Payment Frequency | Monthly or Bi-weekly | Monthly | Monthly | Monthly |
| Commission | 3% – 6% of net base sales (CPS) | 25% – 40% of the commission earned by Booking.com (Tiered based on performance) | Up to 4% on hotels (CPS) for Expedia/Up to 4% on Hotels.com (CPS) | 3% – 7% of the booking value (Tiered based on performance) |
| Conversion | Generally lower due to higher price points, but high AOV (Average Order Value) compensates. | Generally higher due to brand recognition and wide range of price points. | High, similar to Booking.com, especially for package deals. | High, especially for traffic targeting APAC destinations. |
| Marketing Materials | Text links, banners, deep links, data feeds/catalogs. | Search boxes, banners, deep links, deals finder widgets. | Deep links, widgets, banners, comprehensive toolboxes. | Banners, deep links, data feeds, search boxes, multilingual support tools. |
