About Moz
Moz is a leading, comprehensive Search Engine Optimization (SEO) software company. Founded in 2004, it provides a suite of tools designed to help businesses, marketers, and SEO professionals improve their online visibility and search engine rankings.
Moz’s core products, such as Moz Pro (for keyword research, site audits, rank tracking, and backlink analysis) and Moz Local (for local SEO management), offer data-driven insights to help users develop and implement effective SEO strategies.
The brand is also well-known for its extensive educational resources, including the Beginner’s Guide to SEO and the popular Whiteboard Friday video series, and it fosters a strong community for SEO enthusiasts.
Moz Affiliate Program Overview
The Moz Affiliate Program is an initiative that allows individuals and businesses to earn commissions by promoting Moz’s primary tools, Moz Pro and Moz Local, to their audience. Affiliates are provided with unique tracking links to monitor conversions and earn a reward for every customer they refer who signs up for one of the paid products. The program is managed through a major third-party affiliate network, Impact.
| Factor | Description |
| Industry | SEO (Search Engine Optimization) Software/Tools, Digital Marketing |
| Product Type | Software as a Service (SaaS) Subscriptions (Moz Pro, Moz Local) |
| Affiliate Program Type | Recurring or Fixed Commission per Sale (depending on the product/plan) |
Moz Affiliate Program Offers
Moz provides affiliates with the necessary tools and resources to help them succeed in promoting the products. They encourage affiliates to use various channels, such as websites, blogs, and social media, provided they adhere to the program’s guidelines, particularly regarding trademark bidding and spam.
| Factor | Description |
| Promotional Materials | Banners, logos, email templates, and other creatives are available in the affiliate dashboard. Exclusive or custom assets can be requested. |
| Affiliate Cookie Duration | Typically 90 days (based on standard program details mentioned in search results for Moz on affiliate platforms). |
| Accepted Traffic Source | Websites, blogs, social media channels, email newsletters. Restrictions apply to trademark bidding and spam. |
| Accepted Countries | The program is generally worldwide and accepts international affiliates. |
| Explicit Content | Not explicitly stated, but as a professional B2B software company, content must align with Moz’s brand values; highly likely to be prohibited or require high scrutiny. |
| Religious or political content | Not explicitly stated, but promotion should align with professional SEO/Digital Marketing content; highly likely to be prohibited or require high scrutiny. |
Moz Affiliate Commissions & Payments
The Moz affiliate program offers a competitive commission structure, often featuring a recurring element, which is attractive in the SaaS niche. All payment tracking and processing are handled through the third-party affiliate network.
| Factor | Description |
| MLM (Multi-Level Marketing) | No. It is a standard affiliate/referral program where you earn commissions only on sales you directly refer. |
| Commission Rate | Up to $150 per sale for Moz Pro (often stated as a fixed amount or a recurring percentage like 20% recurring on some listings). $100 commission for Moz Local sales. |
| Commission Structure | Cost Per Sale (CPS). Payments are made for qualifying new customer sign-ups for Moz Pro or Moz Local. |
| Payout Frequency | Monthly, typically processed approximately 30 days after the end of the month in which the qualifying sale was made. |
| Payout Methods | Processed through the Impact affiliate network, which offers various payment methods based on account settings (e.g., direct deposit, PayPal). |
| Minimum Payout | Varies by the Impact network’s standard terms, but typically around $50 or $100 depending on the selected payout method. |
Suitable Affiliates for Moz Affiliate
The Moz Affiliate Program is best suited for individuals and companies with an audience interested in SEO, digital marketing, website development, or online business growth. Success largely depends on creating high-quality, relevant content that provides value to the audience.
| Affiliate Type | Suitability | Notes |
| Bloggers | Highly Suitable | Especially those in the SEO, digital marketing, and tech niches, as they can write detailed reviews, tutorials, and case studies. |
| YouTubers | Highly Suitable | Ideal for creating video tutorials, tool comparisons, and ‘how-to’ guides for using Moz features. |
| Influencers (KOL/KOC) | Suitable | Individuals with established authority (KOL) or credibility with a targeted audience (KOC) in the SEO/marketing space are well-positioned. |
| TikTokers | Moderately Suitable | Can promote Moz, but the short-form, fast-paced nature of the platform can be challenging for explaining complex software features. Best for quick tips and driving traffic to longer-form content. |
| Video editors | Low Suitability | Less directly suitable unless they are creating content about SEO video production/marketing or own a related channel/platform. |
| Livestreamers | Suitable | Can use live Q&A sessions or live SEO audits/demos to promote the tools. |
Moz Affiliate Software
Moz utilizes a well-known, third-party affiliate management platform to handle its program:
- Affiliate Management Software: Impact (also known as Impact Radius).
- Notes: Moz partners with the dedicated affiliate team All Inclusive Marketing (AIM) to manage the program on the Impact network, providing affiliates with a robust platform for tracking, reporting, and payments.
3 Alternatives for Moz Affiliate Program
Here are three popular alternatives to the Moz Affiliate Program in the SEO software niche: Semrush, Ahrefs, and SE Ranking. Please note that details like specific commissions and conversion rates can change frequently and may vary based on your geographic location or negotiation. The table below presents typical, generalized data for comparison.
| Comparison Factor | Moz | Semrush | Ahrefs | SE Ranking |
| Average Bill (per month, lowest paid plan) | ~$39 – $49 USD (Moz Pro Starter) | ~$129.95 USD (Pro Plan) | ~$99 USD (Lite Plan) | ~$49 USD (Pro Plan) |
| Entry Fees (Affiliate) | Free | Free | Free | Free |
| Withdrawal Threshold | Varies by Impact (Typically $50 – $100) | Varies by Impact (Typically $50 – $100) | Varies by network (e.g., PartnerStack’s minimum) | Varies by network (e.g., PartnerStack’s minimum) |
| Payment Frequency | Monthly | Twice Monthly | Monthly | Monthly |
| Commission | Up to $150 fixed, or 20% recurring | 40% recurring on all subscription plans | 20% recurring for the life of the customer | 30% recurring for the life of the customer |
| Conversion (What earns commission) | New sale/subscription of Moz Pro or Moz Local. | New sale/subscription. Also paid for trials ($0.01 to $20 depending on location/program). | New sale/subscription. | New sale/subscription. |
| Marketing Materials | Banners, logos, email templates, custom assets (via Impact). | Extensive library of banners, landing pages, and co-branded materials. | Dedicated resources, banners, and links through their affiliate platform. | Banners, demos, custom links, and co-branded content. |
