bout Myntra

Myntra is India’s leading e-commerce destination for fashion and lifestyle. Established in 2007 and later acquired by the Flipkart Group (Walmart), Myntra has transformed the way Indians shop for fashion.

The brand hosts over 5,000+ leading Indian and international brands, including Nike, Adidas, H&M, Levi’s, and its own private labels like Roadster and HRX. It is known for its high-quality user interface, trend-first approach, and the “End of Reason Sale” (EORS), one of the biggest shopping events in the country.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Myntra Affiliate Program Overview

The Myntra Affiliate Program allows content creators and marketers to monetize their traffic by promoting fashion and lifestyle products. It is primarily a Performance-Based model where affiliates earn a commission for every successful purchase made through their referral link.

Feature Details
Industry E-commerce / Fashion & Lifestyle
Product Type Clothing, Footwear, Accessories, Beauty, Home Decor
Affiliate Program Type CPS (Cost Per Sale)

Myntra Affiliate Program Offers

Myntra provides a variety of tools to help affiliates succeed, though it maintains strict brand guidelines regarding the type of content allowed.

Feature Details
Promotional Materials Banners, Text Links, Deep Linking, Product Feed
Affiliate Cookie Duration Typically 24 – 48 hours (depending on the network)
Accepted Traffic Source Social Media, Blogs, Coupon Sites, Cashback Sites
Accepted Countries Primarily India (Global traffic allowed, but shipping is India-centric)
Explicit Content Strictly Prohibited
Religious/Political Content Strictly Prohibited

Myntra Affiliate Commissions & Payments

The commission structure is tiered, often offering higher incentives for bringing in “New Users” compared to “Existing Users.”

Feature Details
MLM (Multi-Level Marketing) No
Commission Rate Ranges from 2% to 8.5% (Varies by product category)
Commission Structure Fixed percentage per sale (CPS)
Payout Frequency Net 30 to Net 60 days (after the return period expires)
Payout Methods Bank Transfer / Wire Transfer
Minimum Payout Typically ₹1,000 (Varies by the affiliate network used)

Suitable Affiliates for Myntra Affiliate

Myntra is a highly visual brand, making it ideal for creators who can showcase style and aesthetics.

  • Bloggers: Specifically those in the fashion, skincare, and lifestyle niches.
  • TikTokers/Reels Creators: Perfect for “Haul” videos and “Get Ready With Me” (GRWM) content.
  • KOC (Key Opinion Consumers): Everyday users who share honest reviews with a small, loyal circle.
  • KOL & Influencers: Fashion icons who set trends and can drive massive volume during sale seasons.
  • YouTubers: Ideal for long-form reviews, wardrobe essentials, and styling tips.
  • Video Editors: Creators who make aesthetic “Lookbooks” or fashion montages.
  • Livestreamers: Those who do live “Shop with Me” sessions or real-time fashion advice.

Myntra Affiliate Software

Myntra uses a hybrid approach. While they have an internal “M-Creator” program for top-tier influencers, their general affiliate program is primarily managed through third-party Affiliate Management Software and Networks.

They partner with major platforms like Impact Radius, as well as Indian-specific networks like Cuelinks, EarnKaro, and Admitad. This allows them to track conversions, generate links, and manage payments efficiently.

3 Alternatives for Myntra Affiliate Program

Comparison Factor Myntra Ajio Nykaa Amazon (Fashion)
Average Bill (AOV) ₹1,500 – ₹2,500 ₹1,200 – ₹2,200 ₹1,000 – ₹2,000 ₹800 – ₹1,500
Entry Fees Free Free Free Free
Withdrawal Threshold ₹1,000 ₹1,000 ₹1,000 ₹1,000
Payment Frequency Monthly (Net 60) Monthly (Net 60) Monthly (Net 45) Monthly (Net 60)
Commission Up to 8.5% Up to 10% Up to 10% Up to 9%
Conversion Very High High High High
Marketing Materials Excellent Good Good Extensive