About Mytheresa
Mytheresa is a leading German-based luxury fashion e-commerce company, originally launched online in 2006 as a supplement to the Munich multi-brand boutique “Theresa,” which opened in 1987.
It is known for its highly curated selection of products, offering ready-to-wear clothing, shoes, bags, accessories, fine jewelry, and lifestyle products for women, men, and children from over 200 of the world’s most prestigious designer brands like Gucci, Prada, Saint Laurent, and Balenciaga.
Mytheresa focuses on providing an elevated, boutique-like shopping experience with exclusive product and content offerings, exceptional customer service, and fast worldwide delivery to over 130 countries.
Mytheresa Affiliate Program Overview
The Mytheresa Affiliate Program invites innovative and luxury-focused websites, blogs, and platforms worldwide to partner with them to earn a commission on sales referred through their unique affiliate links. The program is designed to monetize content creation by appealing to an audience interested in high-end luxury fashion.
| Category | Details |
| Industry | Luxury Fashion, E-commerce, Retail Trade |
| Product Type | Physical Products (Designer Clothing, Shoes, Bags, Accessories, Jewelry, Lifestyle Goods for Women, Men, and Kids) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Mytheresa Affiliate Program Offers
The program provides affiliates with the necessary tools and support to effectively promote Mytheresa’s luxury products and drive sales. This includes a variety of creative assets and a dedicated support team.
| Offer Detail | Specification |
| Promotional Materials | High-performing banners, customizable text links, and daily updated product feeds (often available in multiple languages). |
| Affiliate Cookie Duration | 30 days (The referral is valid if the order is completed within 30 days of the last click). |
| Accepted Traffic Source | Luxury-focused websites, blogs, and platforms are actively sought. Generally, varied traffic sources are accepted, including social media (subject to network terms). |
| Accepted Countries | Worldwide coverage (Mytheresa ships to over 130 countries). |
| Explicit Content | Generally not accepted, as luxury brands maintain a conservative brand image and require brand-safe environments. |
| Religious or political content | Generally not accepted, as content must align with the brand’s luxury and fashion focus. |
Mytheresa Affiliate Commissions & Payments
The Mytheresa affiliate program offers a competitive commission structure within the luxury fashion niche, along with flexible payment terms.
| Payment Detail | Specification |
| MLM | Not applicable; it is a single-tier affiliate program (commission earned only on sales generated by the affiliate). |
| Commission Rate | Up to 8% (Flat rate, but can vary; for example, 9.6% on full-price items and 4.8% on sale items, or a flat 8%). |
| Commission Structure | Fixed percentage per sale (CPS). Commission is earned on international net sales, excluding shipping, taxes, and returns (commissions are reversed for returned products). |
| Payout Frequency | Monthly (typically managed by the affiliate network). |
| Payout Methods | Varies by the affiliate network used (often includes Direct Deposit, Check, and PayPal). |
| Minimum Payout | Often reported as No minimum payout (this can depend on the specific affiliate network being used). |
Suitable Affiliates for Mytheresa Affiliate
The Mytheresa affiliate program is highly suitable for affiliates who can attract a high-net-worth audience interested in premium and luxury designer goods. Ideal partners are those who create engaging, high-quality content centered around fashion, lifestyle, and luxury trends.
| Affiliate Type | Suitability and Rationale |
| Bloggers | High Suitability – Especially fashion, luxury lifestyle, and personal style bloggers with an established, engaged audience. |
| TikTokers | High Suitability – If they focus on “luxury haul,” “designer reviews,” or “styling high-end pieces” to a relevant demographic. |
| KOC (Key Opinion Consumers) | High Suitability – Individuals who authentically showcase their purchases and style, building trust with a luxury-focused community. |
| KOL (Key Opinion Leaders)/Influencers | High Suitability – Fashion influencers and high-profile individuals across platforms (Instagram, YouTube) with a strong luxury audience. |
| YouTubers | High Suitability – Channels dedicated to luxury fashion reviews, unboxings, seasonal lookbooks, and high-end lifestyle content. |
| Video editors | Low Suitability – Not a content-creating role; they are only suitable if they also manage a platform or are part of a content team. |
| Livestreamers | Medium to High Suitability – Those who run live shopping events or “try-on hauls” focusing on luxury items. |
Mytheresa Affiliate Software
Mytheresa primarily utilizes major third-party affiliate networks to manage its program. This approach allows them to leverage established tracking, reporting, and payment infrastructure.
- Mytheresa does not use in-house affiliate management software.
- They partner with major affiliate marketing platforms such as CJ Affiliate (Commission Junction), Rakuten Advertising, LTK Creators, and Klarna Creators. Affiliates typically apply and manage their campaigns through one of these networks.
3 Alternatives for Mytheresa Affiliate Program
For affiliates focusing on luxury fashion, there are several strong alternatives to the Mytheresa program. The following comparison highlights three of Mytheresa’s primary competitors in the luxury e-commerce space: Net-A-Porter, Farfetch, and SSENSE.
| Comparison Factor | Mytheresa | Net-A-Porter | Farfetch | SSENSE |
|---|---|---|---|---|
| Average Bill (AOV) | High (often ~$675–$700+) | Very High (high-end luxury) | High (mix of luxury/designer brands) | High (luxury + streetwear) |
| Entry Fees | None (free to join via affiliate networks) | None (free to join via affiliate networks) | None (free to join via affiliate networks) | None (free to join via affiliate networks) |
| Withdrawal Threshold | Often no minimum (varies by network) | Varies by network (commonly $50–$100) | Varies by network (commonly $50–$100) | Varies by network (commonly $50–$100) |
| Payment Frequency | Monthly (managed by network) | Monthly (managed by network) | Monthly (managed by network) | Monthly (managed by network) |
| Commission | Up to 8% (fixed rate / full-price vs sale items split) | Varies (typically 6–10%) | Varies (typically 7–10%) | Varies (typically 5–7%) |
| Cookie Duration | 30 days | 30 days | 30 days | Often 14–30 days (varies by network) |
| Marketing Materials | Banners, links, product feeds in 8+ languages | Banners, links, product feeds, exclusive brand offers | Banners, links, product feeds, seasonal promos | Banners, links, product feeds |
