About New Balance

New Balance Athletics, Inc. is an American multinational corporation specializing in footwear and apparel. Founded in 1906 in Boston, Massachusetts, as the New Balance Arch Support Company, the brand has evolved from producing arch supports to becoming a renowned global manufacturer of athletic and lifestyle products.

New Balance differentiates itself by focusing on technical features like blended gel inserts and heel counters, and by offering a wider selection of sizes and widths. The company maintains a significant manufacturing presence in both the US and the UK. It promotes a brand purpose centered on empowering people through sport and craftsmanship to create positive change, emphasizing values like integrity and teamwork.

New Balance Affiliate Program Overview

The New Balance Affiliate Program allows approved partners (publishers, content creators, etc.) to earn a commission by linking to the official New Balance website. The company handles all order fulfillment, shipping, and customer service for sales generated through the affiliate’s unique links. This program is typically managed through major affiliate networks.

Detail Description
Industry Apparel, Footwear, Sports Equipment, Fitness, Lifestyle
Product Type Physical products (Sneakers, Running Shoes, Clothing, Accessories)
Affiliate Program Type Cost Per Sale (CPS)

New Balance Affiliate Program Offers

The program provides affiliates with the necessary tools to promote the brand effectively.

Offer Detail Information
Promotional Materials Text links, various sizes of banner ads, product feeds, and regular newsletters on new offers and products are typically provided.
Affiliate Cookie Duration Generally 30 days. This means an affiliate earns a commission if a customer makes a purchase within 30 days of clicking their link.
Accepted Traffic Source Generally accepts family-friendly websites, blogs, shopping engines, email campaigns, and social media/search listings (must align with program terms).
Accepted Countries Varies by network and program. The US program often has US-only shipping, limiting the audience. Other regional programs (like Canada, Poland) exist.
Explicit Content Not accepted. The program typically requires family-friendly content.
Religious or Political Content Typically restricted. Affiliates must adhere to the brand’s terms, which usually prohibit controversial, religious, or political content.

New Balance Affiliate Commissions & Payments

The compensation structure for the New Balance affiliate program is based on a standard commission model, though rates can vary based on performance and the network used.

Payment Detail Information
MLM The New Balance Affiliate Program is a standard affiliate marketing program and is not Multi-Level Marketing (MLM).
Commission Rate Typically ranges from 2% to 7% per sale, with common figures around 3.2% to 5% for general sales. Rates can be lower for sale items and higher for high-performing affiliates.
Commission Structure Percentage of the sale value (CPS). Some networks may offer tiered commissions based on sales volume. Gift cards and some non-commissionable items are often excluded.
Payout Frequency Monthly (e.g., via the Impact Radius network or other platforms like FlexOffers or CJ Affiliate).
Payout Methods Varies by the affiliate network, but common methods include Direct Deposit, Check, or Payoneer.
Minimum Payout Varies by the affiliate network (e.g., Impact Radius or CJ Affiliate will have their own minimum threshold).

Suitable Affiliates for New Balance Affiliate

The New Balance program is well-suited for content creators whose audience is interested in fitness, athletic performance, and lifestyle fashion.

Affiliate Type Suitability
Bloggers High. Excellent for running shoe review blogs, fitness/health sites, and lifestyle/fashion blogs focusing on sneaker culture and athleisure.
TikTokers High. Great for short-form content featuring “outfit of the day” (OOTD), styling New Balance sneakers, and showcasing workout routines.
KOC / KOL / Influencers High. Specifically targeted for individuals with an engaged audience interested in athletic performance or stylish streetwear. They can share product reviews, unboxing, and styling guides.
YouTubers High. Ideal for detailed product reviews, “What’s in my gym bag,” “Best running shoes of the year,” and vlog-style content.
Video Editors Medium. Indirectly suitable by supporting the creation of high-quality content for other affiliate types (YouTubers, TikTokers).
Livestreamers Medium. Suitable for streaming fitness content, fashion hauls, or product-focused Q&A sessions where links can be shared.

New Balance Affiliate Software

New Balance utilizes third-party affiliate management software (Affiliate Networks) rather than relying solely on in-house solutions.

  • Commonly mentioned networks include Impact Radius and CJ Affiliate (Commission Junction).
  • The use of these networks provides affiliates with reliable tracking, reporting, and payment management.

3 Alternatives for New Balance Affiliate Program

Three strong alternatives in the athletic/footwear space are Nike, Puma, and ASICS. Here is a comparison based on key affiliate factors (Note: Figures are averages and can vary based on the specific network, region, and product category).

Comparison Factor New Balance Nike (via CJ Affiliate) Puma ASICS
Average Order Value (AOV) ~$120–$125 High (Premium pricing) Medium–High Medium–High
Entry Fees None None None None
Withdrawal Threshold Varies by network (e.g., ~$10–$50) Varies by network (e.g., ~$10–$50) Varies by network Varies by network
Payment Frequency Monthly Bi-Monthly / Monthly (varies) Monthly Monthly
Commission 2% – 7% Up to 15% 5% – 7% (varies by category) 6%
Cookie Duration 30 days 7 days 14 days 30 days
Marketing Materials Banners, Text Links, Product Feeds Banners, Product Feeds, Newsletters Exclusive Offers, Product Feeds Promotions, Free Samples (for top performers)