About Nolo
Nolo is a pioneering and long-standing provider of do-it-yourself legal tools and resources for consumers and small business owners. Founded in 1971 in Berkeley, California, Nolo’s mission is to demystify the law and make legal information accessible to everyday people, with its motto being “LAW for ALL.”
The company offers a comprehensive suite of products and services, including:
- DIY Legal Products: Books, eBooks, legal forms, and software (like Quicken WillMaker) that help individuals and businesses handle common legal matters such as estate planning (wills, trusts), business formation (LLCs, corporations), and real estate issues.
- Free Educational Content: An extensive online library of free articles written in plain English by attorney editors on various legal practices (e.g., family law, employment law, tax).
- Lawyer Directory: A resource that connects users with qualified legal professionals when a situation requires personalized, professional guidance.
Nolo has established itself as a trusted brand, allowing individuals to resolve many of their legal issues without the high cost of an attorney, while still recommending professional help for complex or contentious matters.
Nolo Affiliate Program Overview
The Nolo Affiliate Program is a partnership opportunity that rewards individuals and publishers for promoting Nolo’s extensive range of legal products and resources to their audience. Affiliates earn a commission for each sale successfully referred through their unique tracking links. The program is best suited for those operating within the self-help, business, personal finance, or legal niches.
| Category | Information |
| Industry | Legal, E-commerce, Publishing, SaaS (Software as a Service) |
| Product Type | Digital Products (Legal Software, eBooks, Forms), Physical Books, Online Services (LLC Formation, Lawyer Directory) |
| Affiliate Program Type | Pay-Per-Sale (CPS) |
Nolo Affiliate Program Offers
The program provides affiliates with necessary tools and clear rules for promotion. It utilizes an extended cookie duration to ensure affiliates are credited for referrals that may take a little longer to convert, which is common in the legal/financial planning space.
| Category | Information |
| Promotional Materials | Banners, Text Links, Product Data Feeds (Managed through the affiliate network) |
| Affiliate Cookie Duration | 120 Days (This means a sale is credited to you if the customer purchases within 120 days of their last click on your link) |
| Accepted Traffic Source | Content Creators (Blogs, YouTube), Online Educators, Websites in relevant niches (Self-Help, Business, Legal) |
| Accepted Countries | Primarily focuses on the United States market, as Nolo’s products are based on US law. |
| Explicit Content | Not accepted (Standard restriction by most affiliate networks) |
| Religious or political content | Generally restricted/vetted, as promotion must adhere to the affiliate network’s terms and maintain brand integrity. |
Nolo Affiliate Commissions & Payments
Nolo offers a competitive, flat-rate commission structure for its diverse range of products. The program is managed by a major third-party affiliate network, which handles the tracking and payout processes reliably.
| Category | Information |
| MLM (Multi-Level Marketing) | No (This is a standard affiliate program, not MLM) |
| Commission Rate | Flat 15% per sale |
| Commission Structure | Percentage of the product value (Flat rate) |
| Payout Frequency | Monthly (Handled by the affiliate network) |
| Payout Methods | Direct Deposit, Check, Payoneer (Methods provided by the affiliate network) |
| Minimum Payout | $25 (If the minimum is not met, the balance rolls over to the next month) |
Suitable Affiliates for Nolo Affiliate
The Nolo Affiliate Program is best suited for content creators and professionals whose audience is actively seeking information, tools, or resources related to legal matters, business formation, personal finance, or estate planning.
- Bloggers: Highly suitable. Bloggers who create content on starting an LLC, writing a will, landlord/tenant law, divorce, immigration, or personal finance can seamlessly integrate Nolo’s books, software, and forms.
- TikTokers, KOC, KOL, Influencers, YouTubers, Livestreamers: Suitable if their content is niche-focused on business, personal finance, or DIY legal topics. General lifestyle influencers may struggle, but those creating tutorials or comparison videos on services like LLC formation or estate planning software are a good fit.
- Video editors: Not a direct fit unless they also act as one of the above content creators. Their primary skill (editing) does not align directly with driving legal product sales.
In summary, the program is ideal for:
- Business Coaches/Consultants whose clients need help forming a legal entity.
- Personal Finance Experts who cover estate planning or minimizing legal costs.
- Niche Legal/Self-Help Publishers and websites.
Nolo Affiliate Software
Nolo does not use in-house affiliate management software for its primary public program. Instead, the Nolo Affiliate Program is hosted on a popular, globally recognized third-party affiliate network.
- Affiliate Management Software: Commission Junction (CJ)
- Note: Other networks like Awin or Admitad may also list Nolo, offering slightly different terms, but CJ is a major and commonly cited partner for the Nolo program.
Using a major network like CJ provides affiliates with reliable tracking, monthly payouts, and access to the necessary marketing materials (banners, links).
3 Alternatives for Nolo Affiliate Program
Nolo competes with other services that offer online legal documents, business formation, and related professional services. Here is a comparison with three potential alternatives in the legal/business formation space: LegalZoom, Rocket Lawyer, and IncFile.
| Comparison Factors | Nolo Affiliate Program | LegalZoom Affiliate Program | Rocket Lawyer Affiliate Program | IncFile Affiliate Program |
| Average Bill | Varies (Books/Forms are lower; Software/Service packages are higher) | Higher (Full-service legal document prep, business formation) | Mid-to-High (Subscription model for many services) | Low-to-Mid (Known for cheap/free base LLC formation + state fees) |
| Entry Fees | $0 (Free to join the program via the affiliate network) | $0 (Free to join) | $0 (Free to join) | $0 (Free to join) |
| Withdrawal Threshold | $25 (Standard on CJ) | Varies by network, often around $50 | Varies by network, often around $50 | Varies by network, often around $50 |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | Flat 15% per sale | Varies, typically 15% – 20% of sale value or flat rate per lead/sale. | Varies, can be recurring for subscriptions or a high flat fee per trial sign-up. | Varies, typically $100 – $150 flat fee per paid LLC formation. |
| Conversion | Moderate (A known brand, but products are specific) | High (A highly recognizable, well-advertised brand) | High (Strong appeal due to subscription model and lawyer access) | High for business formation (Very competitive pricing) |
| Marketing Materials | Banners, Text Links, Data Feeds | Banners, Text Links, Co-branded Assets | Banners, Links, Promotional Emails | Banners, Links, Promotional Content |
