About Noom

Noom is a psychology-based digital health platform that goes beyond traditional calorie counting. Founded in 2008, it focuses on behavioral change to help users lose weight and build sustainable healthy habits.

Instead of restrictive diets, Noom uses a “color-coded” food system and daily lessons developed by behavioral psychologists to help users understand their relationship with food. It has become one of the most popular health apps globally, catering to millions of users seeking long-term wellness.

Disclaimer
Affiliate program terms can change frequently. The figures below are based on general information and may vary based on specific campaigns or affiliate tiers.

Noom Affiliate Program Overview

The Noom affiliate program is designed for partners who want to promote a science-backed health solution. It is managed primarily through major affiliate networks, making it easy for creators to track their performance.

Information Details
Industry Health, Wellness, & Fitness
Product Type Digital Subscription / Mobile App
Affiliate Program Type CPA (Cost Per Action)

Noom Affiliate Program Offers

Noom provides its partners with the necessary tools to convert their audience. They are strict about brand safety, ensuring their ads appear alongside reputable content.

Information Details
Promotional Materials Banners, text links, deep links, and seasonal creative assets
Affiliate Cookie Duration 30 Days
Accepted Traffic Source Content sites, Social Media, Email (opt-in), SEO
Accepted Countries Primarily US, UK, Canada, Australia, and Germany
Explicit Content Strictly Prohibited
Religious or Political Content Generally Prohibited (Brand safety focus)

Noom Affiliate Commissions & Payments

Noom offers a competitive payout structure, rewarding affiliates for driving new users to sign up for their trial or full subscription.

Information Details
MLM No (This is a traditional affiliate program)
Commission Rate $10 – $15 per qualified trial/sign-up (Varies by network)
Commission Structure Flat fee per lead/subscription (CPA)
Payout Frequency Monthly (Net-30)
Payout Methods Direct Deposit, PayPal, Check (Via Impact Radius)
Minimum Payout $50 (Standard for most networks)

Suitable Affiliates for Noom

Noom is highly versatile and works well for various content creators:

  • Bloggers: Specifically those in the health, parenting, and lifestyle niches who write deep-dive reviews.
  • TikTokers: Great for “Day in the Life” or “What I Eat in a Day” style content featuring the Noom app.
  • KOC (Key Opinion Consumers): Everyday users sharing authentic success stories.
  • KOL / Influencers: Well-known figures in the wellness space who can endorse the “psychology” aspect.
  • YouTubers: Ideal for long-form video reviews, weight loss journey vlogs, and tutorials.
  • Video Editors: Can create high-engaging “Before & After” or “How it Works” short-form ads.
  • Livestreamers: Can discuss healthy habits and answer audience questions about the app in real-time.

Noom Affiliate Software

Noom does not use in-house software; instead, they utilize Impact Radius (and sometimes ShareASale) to manage their affiliate program. These platforms provide robust tracking, real-time reporting, and reliable monthly payments for partners.

3 Alternatives for Noom Affiliate Program

If you are looking for health and weight loss alternatives, here is how Noom compares to its top competitors.

Comparison Factor Noom WeightWatchers (WW) MyFitnessPal Nutrisystem
Average Bill $60 – $160 (Plan-based) $20 – $50/mo $19.99/mo or $79/yr $250 – $350/mo
Entry Fees $0 (Free to join) $0 (Free to join) $0 (Free to join) $0 (Free to join)
Withdrawal Threshold $50 $50 $50 $50
Payment Frequency Monthly Monthly Monthly Monthly
Commission $10 – $15 per lead $10 per subscription $2 – $10 (or %) 10% – 25% per sale
Conversion High (Psychology focus) High (Brand recognition) Moderate (High Free users) High (Higher ticket)
Marketing Materials Excellent Extensive Moderate Professional Ads