About Nordstrom Rack
Nordstrom Rack is the off-price division of Nordstrom, Inc. It offers customers a wide selection of on-trend apparel, accessories, shoes, and home goods at an everyday savings of up to 70 percent off regular prices.
The Rack carries merchandise from Nordstrom stores and Nordstrom.com, as well as specially purchased items from many of the top brands sold at Nordstrom. It serves as a significant source of new customers to the Nordstrom brand.
Nordstrom Rack Affiliate Program Overview
The Nordstrom Rack affiliate program allows publishers and influencers to earn commissions by driving sales to its website. The program is often accessed through third-party affiliate networks and is well-suited for those with an audience interested in discounted designer fashion and apparel.
| Feature | Details |
| Industry | Retail Trade, Fashion & Accessories, Multi-Category Retailers, Department Stores |
| Product Type | Physical products (Apparel, Shoes, Accessories, Beauty Products, Home Goods) |
| Affiliate Program Type | CPS (Cost Per Sale) |
Nordstrom Rack Affiliate Program Offers
The details of the program’s offers are typically managed through the affiliate network they utilize. Here is an approximation of the common terms available for the Nordstrom Rack program, often as part of the broader Nordstrom Creator Program or through subnetwork partners.
| Feature | Details |
| Promotional Materials | Unique affiliate links, banners, product feeds, affiliate newsletter with active promotions |
| Affiliate Cookie Duration | Typically 7 days (Some sources cite up to 30 days for the main Nordstrom program) |
| Accepted Traffic Source | Websites, blogs, social media (Facebook, Instagram, TikTok, YouTube, etc.)—must adhere to brand guidelines and platform terms. |
| Accepted Countries | United States is the primary focus, but can also cover Canada and Puerto Rico depending on the network. |
| Explicit Content | Generally prohibited (Affiliates must adhere to strict brand guidelines and ethical standards). |
| Religious or political content | Generally prohibited or strictly controlled (Content must align with brand values and not contain controversial material). |
Nordstrom Rack Affiliate Commissions & Payments
Nordstrom Rack’s commission structure is often tiered, offering a higher rate for new customers compared to existing customers. The program is typically managed by an external affiliate network, which handles the payment processing.
| Feature | Details |
| MLM | Not applicable (It is a single-tier CPS affiliate program, not Multi-Level Marketing). |
| Commission Rate | Tiered: Approximately 3.2% of sales for new customers; 1.6% of sales for existing customers (Rates can vary based on network and negotiation). |
| Commission Structure | Fixed percentage per sale (CPS), single-tier. |
| Payout Frequency | Typically Monthly (Managed by the affiliate network). |
| Payout Methods | Bank transfers, check, or other methods offered by the affiliate network (e.g., FlexOffers, Rakuten Advertising). |
| Minimum Payout | Varies by network. Some sources indicate a high minimum payout threshold (e.g., up to $1,000 on one specific network), while others for the main Nordstrom program cite $50 USD. |
Suitable Affiliates for Nordstrom Rack Affiliate
The Nordstrom Rack affiliate program is primarily suitable for individuals and platforms that have an audience interested in fashion, lifestyle, and saving money on designer brands.
| Affiliate Type | Suitability | Rationale |
| Bloggers | Highly Suitable | Can create detailed product reviews, “haul” posts, and sale roundups focusing on discounted designer items. |
| TikTokers | Highly Suitable | Ideal for short-form video “try-on hauls” and “what I found at The Rack” content, showcasing deals and trends quickly. |
| KOC/KOL/Influencers | Highly Suitable | Any influencer who focuses on fashion, beauty, or lifestyle, especially those catering to bargain hunters or trend-followers. |
| YouTubers | Highly Suitable | Can create video content such as hauls, styling tips, “shop with me” videos, and comparisons of sale prices. |
| Video Editors | Suitable (as a function) | A skill that enhances content creation for platforms like YouTube and TikTok, but not an affiliate type in itself. |
| Livestreamers | Highly Suitable | Can host live shopping events or “unboxing” streams, providing immediate links and driving impulse purchases during sales. |
Nordstrom Rack Affiliate Software
Nordstrom Rack utilizes affiliate management software provided by third-party networks, rather than an in-house program.
- The Nordstrom/Nordstrom Rack affiliate presence is managed through major third-party affiliate networks.
- Historically, and as of recent reports, they partner with networks like FlexOffers and Rakuten Advertising.
- They also engage with select subnetwork partners for creator programs, such as LTK and ShopMy.
3 Alternatives for Nordstrom Rack Affiliate Program
Since Nordstrom Rack is a major retailer in the off-price fashion and apparel space, suitable alternatives are other large retailers or fashion-focused affiliate programs.
Here are three alternatives: Urban Outfitters, REVOLVE, and Amazon Associates.
| Comparison Factor | Nordstrom Rack | Urban Outfitters | REVOLVE | Amazon Associates |
| Average Bill | Moderate (Discounted Designer) | Moderate (Trendy/Lifestyle) | High (Contemporary/Luxury) | Varies (From low to high) |
| Entry Fees | None (Through networks) | None (Through networks) | None (Through networks) | None |
| Withdrawal Threshold | Varies by network (e.g., $50-$1,000) | Varies by network (e.g., $50) | Varies by network (e.g., $50) | $10 (Direct Deposit/Gift Card) |
| Payment Frequency | Monthly (By network) | Monthly (By network) | Monthly (By network) | Monthly |
| Commission | Tiered: ~3.2% (New) / ~1.6% (Existing) | ~5% per sale | ~5% per sale (Base) | 1%-10% (Category dependent, fashion is generally low) |
| Conversion | High (Strong brand, low price point) | Moderate to High (Youth appeal) | High (High AOV, strong influencer marketing) | Very High (High traffic, trusted site) |
| Marketing Materials | Links, banners, product feeds | Links, banners, product feeds, exclusive offers | Links, banners, exclusive collaborations | Links, banners, SiteStripe, product links |
