About Nutrafol
Nutrafol is a leading brand in the hair wellness industry, specializing in clinically proven hair growth nutraceuticals (supplements) designed to address the multiple root causes of hair thinning in men and women. They focus on a whole-body approach, targeting factors like hormonal imbalances, stress, inflammation, and nutrient deficiencies, rather than just treating the symptoms on the scalp.
Nutrafol offers various formulations tailored for different life stages and needs, such as supplements for women aged 18-44, women over 45 (Women’s Balance), postpartum women, men, and vegan options. The brand is often cited as the #1 dermatologist-recommended hair growth supplement brand in the US and joined the Unilever family of brands in 2022.
Nutrafol Affiliate Program Overview
The Nutrafol Affiliate Program allows partners to earn commissions by promoting their range of hair growth supplements and products. The program is generally hosted on established affiliate networks like ShareASale or FlexOffers, which manage the tracking, reporting, and payments for the brand. It is an opportunity for individuals and content creators in the health, wellness, beauty, and supplement niches to partner with a strong, scientifically-backed, and well-recognized brand.
| Detail | Information |
| Industry | Health, Wellness, Beauty, Nutraceuticals (Supplements) |
| Product Type | Dietary Supplements (Nutraceuticals) |
| Affiliate Program Type | Cost Per Sale (CPS/CPA) on Affiliate Networks (e.g., ShareASale, FlexOffers) |
Nutrafol Affiliate Program Offers
The program provides affiliates with the necessary tools and tracking duration to effectively promote the products. The accepted traffic sources and content policies generally align with standard affiliate network guidelines.
| Detail | Information |
| Promotional Materials | Custom affiliate links, banners, and other creative assets are typically provided through the affiliate networks (ShareASale/FlexOffers). |
| Affiliate Cookie Duration | Varies by network, but commonly cited as 14 days (e.g., FlexOffers) or 30 days (other sources). |
| Accepted Traffic Source | Websites, blogs, social media, email (non-spam), and other legitimate content channels relevant to hair, beauty, and wellness (subject to network terms). |
| Accepted Countries | Primarily focused on the United States, as per some program terms, but may be promoted globally depending on the specific network and program terms. |
| Explicit Content | Explicit content is generally not accepted (standard for most programs). |
| Religious or political content | Religious or political content is generally not accepted as a promotional channel (standard for most programs). |
Nutrafol Affiliate Commissions & Payments
Commissions are earned per qualified sale from a new customer referred through the affiliate link. The structure and payment details depend largely on the affiliate network used.
| Detail | Information |
| MLM (Multi-Level Marketing) | No. This is a standard affiliate marketing program, not an MLM structure. |
| Commission Rate | Varies, commonly cited rates include a fixed payout ($12 or $44 per sale) or a percentage (e.g., 20% on certain sales), especially for first-time customer orders. Check the specific network terms for the current rate. |
| Commission Structure | Cost Per Sale (CPS) / Cost Per Acquisition (CPA), typically paying a fixed amount or a percentage of the sale value for new customer purchases. |
| Payout Frequency | Typically monthly, as governed by the specific affiliate network (ShareASale, FlexOffers). |
| Payout Methods | Varies by network. Common methods include Direct Deposit (ACH), Wire Transfer, Check, or PayPal (subject to network fees and minimums). |
| Minimum Payout | Varies by network. For example, some networks require $25 (for PayPal/Direct Deposit) or $1000 (for Wire Transfer). |
Suitable Affiliates for Nutrafol Affiliate
The Nutrafol affiliate program is best suited for content creators and professionals who have an audience interested in hair health, beauty, wellness, and high-quality supplements. The product’s premium price point and clinical backing make it ideal for audiences who value quality and long-term health solutions.
- Bloggers: Especially those running blogs focused on hair loss, anti-aging, beauty reviews, health, and supplement comparisons.
- TikTokers/KOL/Influencers/YouTubers/Livestreamers: Creators with an engaged audience in the beauty, health, and wellness space who can produce video reviews, before-and-after results, or integrate the product into daily routine content. Dermatologists, hairstylists, and wellness coaches with a strong online presence are particularly well-suited.
- KOC (Key Opinion Consumers): Individuals who have personally used and genuinely endorse the product and can provide authentic testimonials.
- Video Editors: While not a direct promotional role, editors working with the above types of content creators are essential to producing the compelling visual content needed for this product.
Nutrafol Affiliate Software
Nutrafol utilizes third-party affiliate management software through established Affiliate Networks rather than an in-house system.
- The program is commonly found on platforms such as ShareASale and FlexOffers. These networks provide the necessary software for tracking clicks, conversions, commissions, and managing payments.
3 Alternatives for Nutrafol Affiliate Program
Here is a comparison of the Nutrafol program with three alternative nutraceutical/supplement affiliate programs. Please note that exact figures for Average Bill (AOV), Commission, and Conversion can fluctuate and are often kept proprietary or vary widely based on the affiliate’s performance and the specific network they join.
| Comparison Factor | Nutrafol (Hair Growth) | Viviscal (Hair Growth) | Proactiv (Acne Care/Skincare) | Ritual (Vitamins/Supplements) |
| Average Bill | High (Supplements start around $80/month) | Mid-Range (Often lower than Nutrafol) | Mid-Range to High (Kits/Subscriptions) | Mid-Range (Subscription model) |
| Entry Fees | $0 (Free to join via networks like ShareASale/FlexOffers) | $0 (Free to join via network) | $0 (Free to join via network) | $0 (Free to join via network) |
| Withdrawal Threshold | Varies by network (e.g., $25 – $100) | Varies by network | Varies by network | Varies by network |
| Payment Frequency | Monthly (Via network) | Monthly (Via network) | Monthly (Via network) | Monthly (Via network) |
| Commission | Varies: Fixed payout (e.g., $12-$44) or 20% for new customers. | Varies: Often a percentage commission (e.g., 10%-15%) | Varies: Often a high percentage (e.g., 15%-25%) on first orders. | Varies: Percentage on first order, recurring for subscription. |
| Conversion | High for a premium supplement, due to strong brand recognition and clinical studies. | Moderate to High, due to lower price point and brand recognition. | High, due to established brand, strong market need, and aggressive marketing. | Moderate to High, due to strong branding and focus on transparency. |
| Marketing Materials | Links, Banners, Product Images (via network). | Links, Banners, Product Images (via network). | Links, Banners, Video Clips (via network). | Links, Banners, Lifestyle Images (via network). |
