About Old Navy
Old Navy is a prominent American clothing and accessories retailing company founded in 1994 and owned by the multinational corporation Gap Inc.
Known for its value proposition, Old Navy offers trendy, high-quality merchandise at affordable prices for the whole family. Its product range includes apparel, shoes, and accessories for women, men, children, toddlers, and babies, often catering to a broad demographic of budget-conscious and style-aware consumers.
The brand operates on a fast-fashion model, regularly updating its product line, and maintains a strong presence through both brick-and-mortar stores (over 1,000 locations globally) and a robust online platform.
Old Navy Affiliate Program Overview
The Old Navy Affiliate Program allows individuals and businesses to earn commissions by promoting Old Navy products on their platforms. Affiliates use unique tracking links to direct traffic to the Old Navy website and earn a percentage of qualifying sales made through those links.
The program is structured as a Cost Per Sale (CPS) model, where commissions are paid out only when a referred customer makes a purchase.
| Factor | Details |
| Industry | Retail, Fashion, Apparel, Accessories |
| Product Type | Physical products (Clothing, Shoes, Accessories for all ages) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Old Navy Affiliate Program Offers
The program provides affiliates with the necessary tools and support to promote the brand effectively and earn commissions. It is generally managed through major affiliate networks, which handle tracking, reporting, and payment.
| Factor | Details |
| Promotional Materials | Text links, visually captivating promotional banners, exclusive promotions, and discount codes (may require direct arrangement with the affiliate team). |
| Affiliate Cookie Duration | Typically 1 day (24 hours). This is a relatively short duration. |
| Accepted Traffic Source | Websites, blogs, social media channels (e.g., YouTube, TikTok, Instagram, email marketing, and potentially PPC/SEO, though high margins for PPC may be difficult). Note: Affiliates should always check the Terms of Service for the specific affiliate network and merchant, as some traffic sources or bidding on brand terms may be restricted. |
| Accepted Countries | Primarily focused on the U.S. market for the main program, with separate programs for Canada (e.g., Old Navy Canada). U.S.-based creators are explicitly targeted for their unified creator platform. |
| Explicit Content | Sites containing objectionable material, including pornography, explicit language or content are generally refused. |
| Religious or political content | Sites supporting violent or discriminatory groups are generally refused. |
Old Navy Affiliate Commissions & Payments
The commission structure for Old Navy is competitive within the low-to-mid-range fashion retail space, often varying based on the item type.
| Factor | Details |
| MLM (Multi-Level Marketing) | No. It offers single-tier commissions—affiliates earn only on the sales they directly generate. |
| Commission Rate | Typically around 1.6% to 2% of the sale. Rates can be tiered or vary, e.g., 0.8% for sale-priced items/select SKUs and 1.6% for all other online sales. |
| Commission Structure | Fixed commission rate per sale, single-tier. |
| Payout Frequency | Generally monthly (handled by the affiliate network). |
| Payout Methods | Handled by the affiliate network (e.g., Impact, FlexOffers). Common methods may include check, direct deposit, or other options provided by the network. |
| Minimum Payout | No minimum payout is often reported (this can vary depending on the affiliate network used). |
Suitable Affiliates for Old Navy Affiliate
The Old Navy Affiliate Program is best suited for content creators and publishers whose audience is interested in affordable, family-friendly, and casual fashion.
| Affiliate Type | Suitability | Notes |
| Bloggers | High | Especially fashion, lifestyle, parenting, and budget-style bloggers who can create outfit posts, reviews, or “look for less” content. |
| TikTokers | High | Excellent for creating fast-fashion try-on hauls, styling videos, seasonal trend content, and family-matching outfits due to the visual, trend-driven nature of the platform. |
| KOC (Key Opinion Consumers) | High | Individuals who genuinely purchase and review the products, offering authentic feedback to their audience. |
| KOL (Key Opinion Leaders) / Influencers | High | Fashion, mommy/daddy, lifestyle, and value-focused influencers with an audience that aligns with Old Navy’s core demographics (family, casual, budget-friendly). |
| YouTubers | High | Great for “haul” videos, seasonal try-ons, fashion reviews, and comparison shopping content. Links can be easily placed in the video description. |
| Video Editors | Medium | Often work with influencers/YouTubers to produce the content, rather than promoting directly, but are essential to content creation. |
| Livestreamers | High | Can conduct live try-on sessions, styling demonstrations, or share “What’s New” at Old Navy in real-time to drive immediate impulse purchases. |
Old Navy Affiliate Software
Old Navy (and its parent company, Gap Inc.) utilizes established third-party affiliate networks to manage its affiliate program. They do not solely use in-house affiliate management software.
The primary affiliate networks cited for the Old Navy Affiliate Program include:
- Impact (used for their main program and a centralized cross-brand creator platform).
- FlexOffers
- Awin/ShareASale (often used for Gap Inc. brands)
Using these external platforms allows Old Navy to leverage robust tracking, reporting, and payment infrastructure, while their new unified creator platform (built on a tool like CreatorIQ, in conjunction with networks like Impact) is designed to streamline partnerships with social media influencers.
Alternatives for Old Navy Affiliate Program
If you are an affiliate in the family, casual, or budget-friendly fashion niche, here are three alternatives to consider, along with a comparison table.
- Macy’s: A well-established department store offering a wide range of products, including fashion, home goods, and more. It often attracts a mid-range, slightly higher-end customer than Old Navy.
- ASOS: A global fashion retailer primarily targeting young adults (millennials and Gen Z) with a vast selection of on-trend clothing and accessories, often with high order values.
- Amazon Associates (Fashion Category): The ubiquitous platform offers a massive range of fashion products, including many brands similar to Old Navy, and benefits from high trust and conversion rates due to its one-stop-shop nature.
| Factors | Old Navy Affiliate Program | Macy’s Affiliate Program | ASOS Affiliate Program | Amazon Associates |
| Average Bill (AOV) | Low to Medium (Focus on value/volume) | Medium to High (Mix of brands, higher-priced items) | Medium (High volume of trendy items, potential high AOV) | Low to Medium (Varies widely, high volume) |
| Entry Fees | None (Free to join via affiliate network) | None | None | None |
| Withdrawal Threshold | Varies (Based on network, often $25 – $100) | Varies (Based on network, often $25 – $100) | Varies (Based on network, often $25 – $100) | $10 (Direct Deposit), $100 (Check) |
| Payment Frequency | Monthly | Monthly | Monthly | Monthly |
| Commission | 1.6% – 2% (Lower for sale items) | 2% – 8% (Varies by product category) | Up to 7% (Varies by region and publisher type) | 4% (Standard Apparel/Fashion) |
| Conversion | Medium (Strong brand recognition, but small cookie window) | Medium (High trust, but specialized purchases) | High (Strong youth appeal, large inventory) | Very High (High customer trust, one-click buying) |
| Marketing Materials | Banners, Text Links, Exclusive Promos | Banners, Text Links, Product Feeds, Coupons | Banners, Text Links, Product Feeds | SiteStripe tools, Banners, Text Links, Product Links |
