About OLIPOP
OLIPOP is a brand of prebiotic soft drinks founded in the United States in 2018. It was created with the mission to offer a “new kind of soda” that is both delicious and genuinely good for you.
- Product: OLIPOP is a functional beverage that blends classic soda flavors with functional ingredients, specifically plant fiber, prebiotics, and botanicals, to support the microbiome and digestive health.
- Market Position: The brand has positioned itself as a healthier alternative to traditional high-sugar sodas, appealing to health-conscious consumers and leveraging nostalgia with its retro branding and familiar flavors.
- Growth: The company has seen significant growth, achieving large revenues and expanding into over 25,000 stores across the United States.
OLIPOP Affiliate Program Overview
The OLIPOP Affiliate Program aims to partner with individuals who have an established community or audience to promote their products. The program focuses heavily on leveraging authentic content and creator collaborations, particularly on social media platforms like TikTok.
| Factor | Detail |
| Industry | Food & Drink, Health & Wellness, E-commerce, Beverage |
| Product Type | Physical Product (Prebiotic Soft Drinks) |
| Affiliate Program Type | Hybrid (Affiliate and Creator/Influencer Program) |
OLIPOP Affiliate Program Offers
OLIPOP provides its partners with various tools and incentives to drive sales and foster long-term relationships. Higher-tier or select partners often receive special consideration, such as product samples.
| Factor | Detail |
| Promotional Materials | Unique affiliate links and custom promotional/coupon codes. Dedicated program support. Product samples available for select partners. Daily updated product feed. |
| Affiliate Cookie Duration | 7 days (This is the time a customer has to make a purchase after clicking the link for the affiliate to earn a commission.) |
| Accepted Traffic Source | All partnership types are considered (online or offline), including blogs, newsletters, podcasts, social media (TikTok, Instagram, YouTube, etc.). |
| Accepted Countries | Primarily focused on the United States, as the product is currently only available there. |
| Explicit Content | Not Accepted. Creators associated with adult or gaming content are typically excluded. |
| Religious or Political Content | Not Accepted. Creators associated with political or religious content are typically excluded. |
OLIPOP Affiliate Commissions & Payments
The program offers a performance-based commission structure, often supplemented with product gifting for creators to ensure authentic content.
| Factor | Detail |
| MLM (Multi-Level Marketing) | No. This is a standard affiliate/creator program, not an MLM. |
| Commission Rate | 10% baseline commission on sales. |
| Commission Structure | Performance-based. Affiliates start at a minimum rate (10%) but can earn up to 20% based on performance and relationship tier. Hybrid compensation with product samples for creators. |
| Payout Frequency | Commissions are paid monthly. |
| Payout Methods | Direct Transfer, BACS, or PayPal (paid via the Impact platform). |
| Minimum Payout | $10 minimum payout threshold. |
Suitable Affiliates for OLIPOP Affiliate
The OLIPOP program is highly focused on authentic content and creators who can seamlessly integrate the product into their lifestyle.
| Affiliate Type | Suitability | Notes |
| Bloggers | High | Ideal for writing detailed product reviews, gut health guides, or recipes. |
| TikTokers | Very High | This platform is central to OLIPOP’s strategy, favoring micro-influencers and organic content like taste tests and lifestyle integrations. |
| KOC (Key Opinion Consumer) | High | Their focus on genuine, relatable product experiences aligns perfectly with the brand’s emphasis on authenticity. |
| KOL (Key Opinion Leader) | Medium to High | Especially suitable if the KOL is in the health, wellness, or nutrition niche (e.g., Registered Dietitians). |
| Influencers | Very High | The entire program is largely built around creator and influencer marketing, with an emphasis on authentic, non-scripted content. |
| YouTubers | High | Great for unboxing, taste-test videos, fridge restocks, and content that focuses on healthy living or soda alternatives. |
| Video Editors | Low | The program is for promoters with an audience; video editing skill is a means to an end, not a direct qualification for the affiliate role itself. |
| Livestreamers | Medium | Can be suitable for promoting during live Q&A or casual streams, especially if their audience is health/lifestyle-focused. |
OLIPOP Affiliate Software
OLIPOP utilizes a popular third-party affiliate network to manage its program, providing a robust platform for tracking, reporting, and payments.
- OLIPOP uses the affiliate management software platform: Impact.com.
The brand partners with an agency (GravityFed) and uses the Impact platform to manage, track, and scale its creator program, which allows for tracking promo code performance, managing commissions, and providing creators with dedicated dashboards.
Alternatives for OLIPOP Affiliate Program
Alternative affiliate programs would typically be in the functional beverage or healthy snack/drink space, focusing on health-conscious consumers. Here are three alternatives (based on common competitor brands in the functional beverage space and typical affiliate programs in the industry) and a comparison table.
- Poppi: A key competitor in the functional soda space, Poppi also offers prebiotics, often focusing on a slightly different, more emotional and fun brand message.
- Health-Ade Kombucha: A popular functional beverage brand that focuses on gut health through fermented tea, appealing to a similar health-conscious audience.
- Huel: A powdered meal replacement brand, representing a broader Health/Nutrition category with often higher average order values due to subscription models.
| Comparison Factor | OLIPOP (Functional Soda) | Poppi (Functional Soda) | Health-Ade (Kombucha) | Huel (Meal Replacement) |
| Average Bill | Moderate (Slightly higher than traditional soda due to bulk/case purchases) | Moderate (Similar to OLIPOP) | Moderate (Similar to other premium functional beverages) | High (Often based on large volume/subscription purchases) |
| Entry Fees | $0 (Free to join via Impact.com) | $0 (Typically free) | $0 (Typically free) | $0 (Typically free) |
| Withdrawal Threshold | $10 (via Impact) | Varies (Typically low, often $10-$50) | Varies (Typically low) | Varies (Can be higher if via a dedicated platform) |
| Payment Frequency | Monthly | Monthly (Common for network-managed programs) | Monthly (Common) | Monthly (Common) |
| Commission | 10% – 20% of sale | Varies (Often 8% – 15%) | Varies (Often 10% – 15%) | Varies (Can be higher, e.g., 10%-15% or fixed dollar amount) |
| Conversion | High ($>12\%$ conversion rate is noted) | High (Similar niche/product) | Moderate to High (Established brand) | Moderate to High (Strong subscription/repeat purchase) |
| Marketing Materials | Dedicated support, daily product feed, site-wide coupons, custom codes, product samples for select partners. | Standard links, banners, often coupon codes. | Standard links, banners, coupon codes, and often seasonal offers. | Standard links, detailed product information, sometimes custom codes, and high-quality creative assets. |
