About Ollie
Ollie is a pioneer in the fresh, human-grade dog food industry. Founded in 2016, the brand focuses on delivering customized, vet-formulated meals tailored to a dog’s specific needs, such as their age, weight, and breed.
Ollie operates primarily through a direct-to-consumer (DTC) subscription model, delivering pre-portioned, fresh, or baked food right to the customer’s door. The food is made in the US within USDA-certified kitchens, emphasizing high-quality, whole-food ingredients with no fillers or artificial additives.
Ollie Affiliate Program Overview
The Ollie Affiliate Program allows pet content creators, bloggers, and influencers to earn a commission by promoting Ollie’s premium dog food. The program is generally hosted on the Impact Radius affiliate network. Affiliates benefit from promoting a brand that is focused on dog health and also supports a charitable mission by donating a portion of profits from each box sold to dogs in need.
| Factor | Detail |
| Industry | Pet Supplies, Pet Food, E-commerce, Subscription Service (Direct-to-Consumer) |
| Product Type | Fresh and Baked Human-Grade Dog Food (Subscription-based meal plans) |
| Affiliate Program Type | Cost Per Sale (CPS) |
Ollie Affiliate Program Offers
The program provides affiliates with professional marketing materials and a strong incentive structure to encourage conversions. The long cookie duration is a notable benefit, giving customers ample time to decide on a subscription.
| Factor | Detail |
| Promotional Materials | Professionally designed banners, product images, pre-written content, and exclusive audience discounts. |
| Affiliate Cookie Duration | 30 days |
| Accepted Traffic Source | Pet-related blogs, social media channels, email campaigns, and review websites that focus on dog health and nutrition. |
| Accepted Countries | United States (US) |
| Explicit Content | Not accepted (Likely prohibited, as is standard for most corporate affiliate programs). |
| Religious or Political Content | Not accepted (Likely prohibited, focusing instead on pet-related content). |
Ollie Affiliate Commissions & Payments
Ollie offers a highly competitive flat-rate commission for each new customer referral, which is attractive because the average order value is typically high for the first order (a starter box or two-week supply).
| Factor | Detail |
| MLM (Multi-Level Marketing) | No (It is a standard affiliate program). |
| Commission Rate | Up to $60.00 per sale (flat rate for a new customer referral). |
| Commission Structure | Flat rate per sale (for the initial purchase/starter box). |
| Payout Frequency | Monthly (after a lock-in period, typically 15 days after the end of the month the sale was tracked). |
| Payout Methods | PayPal, Check, Wire Transfer, Direct Deposit, and ACH Transfer (via the Impact network). |
| Minimum Payout | None (or a very low minimum through Impact Radius, sometimes cited as no minimum). |
Suitable Affiliates for Ollie Affiliate
This program is most suitable for individuals and platforms that focus on the pet niche, specifically dog health, nutrition, and well-being. The target audience is dog owners who are highly engaged and willing to pay a premium for high-quality, fresh food for their pets.
| Affiliate Type | Suitability | Notes |
| Bloggers | High | Those writing dog food reviews, health guides, and “best-of” lists. |
| TikTokers | High | Creators with dogs showcasing the food prep, feeding time, and visible health improvements. |
| KOC (Key Opinion Consumers) | Medium to High | Pet owners demonstrating authentic, long-term use and results. |
| KOL (Key Opinion Leaders) / Influencers | High | Dog trainers, certified pet nutritionists, and well-known pet-focused social media personalities. |
| YouTubers | High | Video reviews, unboxings, comparison videos, and “a day in the life” content with their dogs. |
| Video editors | Low | Only suitable if they also have a platform (like a YouTube channel or TikTok). |
| Livestreamers | Medium | Those doing pet-related streams or Q&A’s where they can demonstrate or discuss the product. |
Ollie Affiliate Software
Ollie primarily uses the third-party affiliate management platform Impact Radius (often simply referred to as Impact) to run and track its affiliate program.
- Software Used: Impact Radius
- Alternative/In-House: They use an external, industry-leading platform (Impact) rather than proprietary in-house software for managing the affiliate program.
Alternatives for Ollie Affiliate Program
Here is a comparison of Ollie’s program against three other prominent pet food/supply affiliate programs: PetPlate, Chewy, and BarkBox, based on the available data. PetPlate is a direct competitor offering fresh dog food, while Chewy and BarkBox represent broader subscription and retail models in the pet space.
| Comparison Factor | Ollie | PetPlate | Chewy | BarkBox |
| Average Bill (AOV) | High (approx. $150–$200 for first order) | High (Comparable to Ollie for subscription box) | Varies widely (due to broad product range) | Varies by subscription type/items (e.g., $30+) |
| Entry Fees | None | None | None | None |
| Withdrawal Threshold | None (via Impact) | Varies by network | $10 (Direct Deposit/Gift Card) or $100 (Check) | Varies by network |
| Payment Frequency | Monthly | Varies by network (often Monthly) | Monthly | Varies by network (often Monthly) |
| Commission | $60 Flat Rate per sale | $25 – $40 per sale | 4% per sale | $18–$20 per subscription sign-up |
| Conversion | High (due to personalized product/high intent) | High (due to product quality/subscription model) | Varies (High for a broad retailer) | High (for impulse/gift purchases) |
| Marketing Materials | Banners, product images, pre-written content, discounts | Varies (Affiliate links, creatives) | Large selection of creatives and links | Varies (Links, banners, product info) |
